Euro Disney Essay

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Only one year after the grand opening of EuroDisneyland, Robert Fitzpatrick left his position as
EuroDisney’s chairperson, citing a desire to start his own consulting firm. In April 1993, Philippe
Bourguignon took over the helm of EuroDisney, thought by some to be a sinking ship. EuroDisney publicly reported a net loss of FFr188 million for the fiscal year ending September 1992, though cumulative losses through April 1993 approached half a billion dollars.1 The European park also fell one million visitors short of its goal for the first year of operations, with the French comprising only 29% of the park’s total visitors between April and September 1992—a far cry from the predicted 50%.2
In addition to the financial woes weighing on
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A12.
5 Jefferson, “American Quits Chairman Post at Euro Disney,” p. B1.
2 A15-99-0007
In 1955, Walt decided to send his entourage of characters into the real world, through the creation of Disneyland in Anaheim, California. Walt’s Disneyland dream was to create a place where people from all over would be able to go for clean, safe fun, unlike the less-than-wholesome carnivals of the day.
He wanted a place that would teach both young and old about America’s heritage and about the diversity of the world.
Since July 17, 1955, Disneyland has stood as the icon of Walt’s dream—a park for family-type entertainment that would provide clean, safe fun. Cleanliness is a high priority. By 8 a.m., when the park opens, the cleaning crew will have mopped and hosed and dried every sidewalk, every street, and every floor and counter. This begins at 1 a.m., when more than 350 of the park’s 7400 employees commence the daily cleanup routine. This routine includes using steam machines, razor scrapers, and mops towed by Cushman scooters to literally scour the streets and sidewalks in an effort to rid them of the chewing gum and other garbage left behind. Other examples of the emphasis placed on the small details include one person working a full eight-hour shift to polish the brass on the Fantasy merry-go-round; treating the meticulously manicured plantings throughout the park with growth-retarding hormones to keep the trees and bushes from spreading beyond their assigned

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