CRM at Minitrex
Durga Reddy Koranda
IST 7100 – 2015
Wilmington University Table of Contents
Background 3
Recommendations 3
Analysis 6
Appendices 7
Background
Minitrex is a company with Insurance and Finance divisions. The Insurance division is led by Harold Blumfen, VP of Insurance and the Finance division is led by Mariella Hopkins. Minitrex also has a sales and marketing department which is led by Georges Degas, Director of sales. The sales and marketing team’s goal is to sell multiple products to customers. They are responsible for up selling and cross selling of the products of Minitrex. The sales and marketing team uses customer contact system to keep track of the customer information. The Insurance division uses
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Recommendations
Here I have two recommendations for the organization in order to maintain the centralized customer data. They are
1. Leveraging the “Management Business Center Application” which is currently being used by the finance team to be used by the other departments in the organization.
This recommendation will be comparatively cheaper as this application is already being used by the finance team and the similar application needs to be built up for the Insurance and other departments. The major funding should be contributed by the insurance and sales teams to complete this project. Minor changes may be required in the existing finance application as it has to feed the data to the sales and marketing team. In this scenario the training for the employees can be provided by the IT team to bring them up to speed. The expenses for the training should be completely funded by the respective divisions.
2. Create a new CRM application which includes the customer information from all the divisions.
This recommendation will be comparatively expensive as it requires a complete new development of the application from scratch. In this scenario all the divisions will have to contribute towards the project funding. The options available for this recommendation are buying and existing CRM or building a customized CRM. I would prefer to go for buying an existing
One department at Coca Cola is the marketing department. They use the following piece of information such as Web-Based communication. They use Web–Based communication to maintain a secure and effective way of communicating within the corporation. A strategic decision that the IT department has made at Coca Cola headquarters is to upgrade its current communications platforms. (Coca-Cola Enterprises Embraces Microsoft Software-plus-Services to Unify Its Workforce, 2008)
In addition, training should also be tailored to specific positions in the company and employees roles. Management may need additional training to help deal with employee issues, while someone in purchasing may need more training on gifting policies and someone in finance needs to understand the company’s position on fraud.
Training and Development is imperative to the organization’s progress. Training helps addressing employee weaknesses and builds a reliable and skilled workforce. This will improve the employees’ performance and boost their self confidence, and innovation. By acquiring the needed knowledge and skills, employees can perform more efficiently and increase the overall productivity of the organization.
Intro The business environment is very competitive. Consequently, companies need to offer customers efficient and reliable service. If they do not, customers will switch to more consumer efficient companies. Furthermore, as companies grow in size, it becomes harder to keep track of the growing amount of customer information. If a company does a poor job of organizing and maintaining customer records and data, it can result in problems for both the company and the consumer. This paper will focus on the Minnesota Mining and Manufacturing Company, more commonly known as 3M, and how it improved its customer service and reduced cost by improving its management information system. Sources consulted
When the organization invests in training and development to improve the knowledge and skills of its employees, the investment is expected to yield productive and effective employees. The programs could be focused on individual performance or team performance depending on the development need identified by a training needs analysis which helps in the creation and implementation of training and management development programs. In the view of Grobler, Warnich, Carrel, Elbert and Hatfield (2004:345), training needs have to be determined first.
Outside sales rep: The company provides online tools as well as access! to any department when needed.
The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.
All departments use IT so that is how they contribute. The marketing department will recognise the request/need for products, this will optimise performance as they are working towards the same goal – selling products. They also support the departments in estimating the amount and sort of products and services to be provided. They will then work with HR, IT and operations to inform them, making sure we have the right staff, equipment and products available for customer needs. The operations department make employees productive, clarifying the goal and aim, again working towards the
The Bandon Group has identified several specific sets of information needs. First they must have the ability to analyze existing customer accounts for profitability. The have a need to understand which account they are making money off of and which account represent high volume profits. Second, they must have an effective sales prospecting system. The ability to measure the
Using a CRM program is an effective tool to track of core customers’ needs and wants then individualize those needs with your products and services that match those needs. Moreover, the CRM program can keep track of contact,
A method to solve the problems about how to distribute the revenues and workload between WCS and local offices is to turn them into profit centers. The WCS will manage the direct account contacts and coordinate global brands and campaigns. The local offices are then subcontracted for local adaptation and implementation. This separation will also clarify the reporting relationships between the management-oriented WCS and the creativity-focused local offices. To remedy the communication problem, facilitate a thorough knowledge and information exchange and ensure consistency as necessary for global Brand Stewardship, the company's ERP system must be refocused on Customer Relationship Management aspects. The data extracted from Beers' client interviews will prove helpful in identifying these aspects. Company-wide accesses to this CRM system will empower front-line employees to fulfil the quality service promise given to the clients and will furthermore create a sense of network and community in the company. In addition, it will reduce transaction cost and boost efficiency, thus enabling O&M to maximize the profitability of voluminous
Device an implementation strategy that would guarantee the support of the divisions presidents for the shared customer service center.
The new Customer Relationship Management (CRM) will build a connected, collaborated, and integrated customer facing organization. CRM will have simplified features and a utilize cloud technology to support multiple departments within the organization. CRM users will be able to:
A customer driven organization with detailed customer relations can result in optimal effectiveness and efficiency in the workplace.
Today, more and more companies find that cultivating customer loyalty is a key factor to achieve success. Customer relationship management (CRM) focuses on the relationship between customer and company. Due to this feature, many companies are trying to establish their own CRM system for helping them to connect new customers and boost old customers’ long-term loyalty. CRM systems include operations and analysis, and relationship marketing strategy and supporting, customer-centric business processes (Buttle 2004). With the development of information technology (IT), using CRM system