Pantaloons
from a single format store in 1993, pantaloons retail India limited (pantaloons) had grown to become the largest multi-format retail store by 2004,pantaloon’s willingness to innovate and it’s indianness’ led to it’s dramatic growth. In 2004 pantaloons had more than 30 outlets in 13 major cities, including metros and non-metros, generating revenues worth INR 650 crores.
* Pantaloon owned by the biryanis , was originaaly a Mumbai- based blended yarn manufacturing company. * In 1987 the company established manz wear pvt ltd (manz) to manufacturer men’s trousers under the brand name pantaloon. * In 1993 pantaloon fashion established chain franchised stores called pantaloon shoppers an exclusive store for menswear.
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Pantaloons signed up celebrated designers like Rohit bal,ravi bajaj among others.
PoSITIONING: * With the tag line ‘0-80’ (age group), the store was positioned as a family store targeting the middle and upper class customer * Pantaloons decided to focus more on youth segment and tried to establish itself high up in the style. * In april 2004 pantaloons opened a ‘ barnie concept store’ the first such store in india. * ‘The magical world of barbie’ was targeted exclusively at young girls in the age group of 3 to 10 years.
Pricing
* Pantaloons immense popularity stemmed from the fact that it sold branded garments at affordable prices. * The price of the private labels was 20 -25 % lower compared to that of the branded ones. * In mens wear retailer earn margin between 55% and 60 % on private labels while in womens wear it was between 48%-50%.
Distribution
* Pantaloons were located at up-market, accessible and high- footfall. * Pantaloons also entered into a strategic alliance with inox leisure.
Promotion * Pantaloons restored to press ,outdoor advertising, direct marketing, in – store promos cable and local channels for promoting its brand. * To gain customer loyalty, pantaloons launched
CR expanded to include a menswear range in 1984 and they made the first move into an overseas market and opened stores in New Zealand. They continued to go enjoy financial success and tried to capitalise on growing market share by expanding into accessories, which was followed 2 years later by launching a range of home wares.
Levi’s decided to place their product in department stores as they had good relations with the retailers due to their volume sales of jeans. They did not have any real relationship with the specialty stores where the independent male shopped. Rather than placing their new products which would be considered as high-end in these specialty stores and where they would be among the lower price range, they chose to place their products in the department stores where their products showed a deviation from the regular Levi formula and were considered very pricy as compared to other high-end department store brands such as Haggar’s. This price raised some concerns among the retailers as they were unsure if Levi’s formal wear would move out of the stores at a required pace. Also, due to price-quality inference, if Levi’s was placed in a specialty store, the Q2 customer might prefer to buy a more expensive product. Levi tried to sell these formal clothes in the same stores as their casual clothes for the same segment of customers. Customers saw these formal clothes at the same place priced higher than the casuals, and therefore found them to be expensive.
Lecture's include slides, working through concepts and problems on the whiteboard and interactive development of
The election to itemize is appropriate when total itemized deductions are less than the standard deduction based on the taxpayer’s filing status.
Marketing and promotion: The aggressive marketing and promotion is strength to the company from several years. It has implemented many successful advertising and promotional strategies over the time which includes new format of UK stores “Brighter look”, “Your M&S” slogan, “Quality worth every penny” etc.
company has been in existence for a little over 15 years and has made huge strides in the textile,
Starting out as a simple clothing line for men, the Original Penguin has been cacophonic in the fashion industry in the era of 1950s to 1960s. Originally, the brand's name was Munsingwear which focused on military garment and underwear for Minneapolis residents until the legendary release of its now infamous golf shirts. Upon the prevalence of sales via their golf shirt line, they have ventured out in ensuring that the whole
Its innerwear and activewear apparel brands is including Hanes, Playtex, Champion, Bali, Flexees, Maidenform, JMS/Just My Size, , Wonderbra, barely there and Gear for Sports. Along with, it has got international brands like Zorba, Sol y Oro, Rinbros, Track N Field and Ritmo. It sells bras, panties, sheer hosiery, shapewear, children's underwear, men's underwear, socks, T-shirts and other activewear in the United States, Canada, Mexico and other foremost markets in the Americas, Asia and Europe. In the United States, it sells more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts as compared to any other
It had gotten so popular that famous designers were ordering them for their fashion shows and popular actors such as Pee Wee Herman was wearing them and they took off from there.
Chanel revolutionized the bell bottom trouser to Europe in the 1920’s, which also could be seen as ’yachting pants’ & beach pajamas both of which we see often today.
To accentuate the hips even more, slit side pockets were present (Payne, 256-257). Subsequently, the 1960’s brought the emergence of miniskirts, which was then a public shock for it was not considered tamed. Minis were pioneered by Mary Quant and made trendy by Andre Courreges (Murray, 112-113). Meanwhile, pants suits for women were popularized in the 70’s. They were first introduced as skinny and tailored, leaving little space for legs. Then they evolved into a flared leg style, with a wide opening at the bottom, or bell bottoms (Payne, 261). “Pants appeared in every form imaginable, from divided skirts and culottes to the classic, pleated-front tailored pant and the baggy ‘Fred Astaire’ version.” (Murray, 116)
The utility that Small provides for his customers is the fact that this clothing will last for so many years. This allows the customers to save their money. They will not longer have to go buy new clothes as often. The high price reflects another good thing about Small’s clothes, the fabric will be environment friendly and will not fade or shrink like the cheaper clothing items. The price creates the highest quality clothing. He makes it easy for customers to buy from his brand again.
The company motto is “Live the Dream” and they aim to fulfil their customers need and desire for comfortable clothes and equipment for travel and adventure sport. Kathmandu has described quality and performance as the key to their new design initiatives and they invest substantial resources that focuses on design, quality, technical development, merchandising and supplier management functions. They develop products that are
Ability to regularly supply their product by manufacturing in 1971 to guarantee appropriate clothing in quantities needed and cut distribution