Examples Of Lowballing In Social Psychology

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

When someone is persuaded not on facts but on other cues, ex: attractiveness, sound of voice, persuader has special ‘powers’, etc.

The emotional state of any given person’s mind can determine the way in which they think, act, behave, or respond to any certain event. When used correctly, persuasion is a deadly weapon at the tip of your tongue, and it certainly can, and will, help you obtain your desired outcome. So, if anyone may not know, what do you truthfully use to manipulate the thoughts of others? Well, whether you are aware or not, your strategies more than likely fall under ethos, pathos, or logos, that of which, I would like to uncover in the speech of Margaret Sanger.

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

The truth is that as consumers we are prone to being taken advantage of and more specifically, ripped off. How this occurs is quite simple. It is the technique of persuasion that forces people to do things, believe things and in this case purchase things that are not necessary. Tactics to persuade people can range from rhetoric devices to the structure of the message itself. Rhetoric devices, such as logos and pathos, and the structure of the message come together to ultimately persuade people to buy into things that they normally wouldn’t buy. Pathos appeals to emotion and logos describes the idea of logical reasoning. Then comes the structure of the message itself which enhances an idea to its full potential. The main purpose of these techniques in literature is to serve as writing strategies to convey an idea in words. Two examples of authors utilizing writing strategies to persuade readers that stores and advertisers manipulate shoppers take place in “The Science of Shopping” by Malcolm Gladwell and “Attention, Shoppers: Store Is Tracking Your Cell” by Clifford and Hardy. The author of “Attention Shoppers” uses the writing strategies of pathos, logos and the structure of the writing better than the author of “The Science of Shopping” to persuade readers that stores and advertisers are manipulating shoppers.

Ethos, pathos, and logos are ingredients in the recipe for persuasion. For example, I would not have usually watched any video claiming to be academic with cartoon-like characters. I watched the video because I trust our instructor to provide us with credible information, I feel as if our instructor has a vested interest in the academic success of us all, and the video was produced in a manner that made it easy to grasp its concepts. Ethos, pathos, and logos as I understand the terms. Once watching the video and deciding to read further text on the appeals of persuasion, I was able to deduce that these three specific items are used in our everyday lives just about everywhere. In television, ethos is used in my life particularly because I trust

Shopping is the art of purchasing goods from stores, it's one of my favorite hobbies. The feeling of attaining a new piece of clothing or multiple pieces of clothing gives me a high that no chemical can compare to. However I have come to the realization that it is just not my own on motivation driving me to want to shop but the stores have a way of manipulating their customers to buy more. One of my favorite store growing up would be Hollister Co. my friends and I were patrons of this store. Looking back I think Hollister is the perfect example of how retail stores use special tactics to manipulate their customers. As soon as you walk in into Hollister all your senses are overtaken by their carefully planned tactics to make their customers

Compliance was greatly used by the salesperson as a technique to persuade their potential customers to purchase their products. The most commonly use of compliance technique called foot-in-the-door-technique. The foot-in-the-door technique is a method to increase compliance towards larger request by getting compliance to small request first. . Jonathan Freedman and Scoot Fraser (1966) have conducted a field experiment to study this technique. The study had shown that agreeing to a small request increases the likelihood of agreeing to a larger request. Freedman and Fraser ask a simple request as answering questions about household soaps and eventually the households keep agreeing to the request until they allow the team of men to rummage in their cabinets (Kenrick, Neuberg, & Cialdini, 2010). I also have a personally have an experience involving the foot-in-the-door technique. I once had used this technique in order to persuade my mother to allow me to have a sleepover at my friend’s house. Before I told her the big request, I told her some smaller request first such as asking to spend several hours at my friend’s house to study and then I asked my mother’s permission to stay much longer and finally she gives me the permission to have a sleepover at my friend’s

We assume that the use of the four walls technique motivates individuals to be consistent, which will cause them to say yes to the target request. The hypocrisy technique influences individuals to agree to learn about the program in order to keep their

Persuasion usually occurs when people are mindless. According to the pique technique, target tend to comply if the mindless state is interrupted by, for example, a abnormal request. In this experiment, we are examining whether making an abnormal or charitable requests can influence people's willingness to donate money. There are two independent variables in this experiment. One of them is the type of request, either normal or abnormal. The other independent variable is the charitable state of the request, such that whether it is a charitable or uncharitable request. The dependent variable that we are measuring is people's willingness to donate money to different

Many of these may seem like obvious tactics that advertisers and influence agents will utilize to sway our opinion. However, when we are not prepared to scrutinize and resist them, these principles will often work subliminally and quite powerfully. Thus, an important part of resisting these common influence tactics is awareness of their fundamental operating principles, contexts in which they are most easily provoked, and the best methods to avoid falling

Another example of a simplistic persuasive technique was in a Ben Carson commercial. Although it is not Ben Carson deliberately acting for the commercial, it consists of “candid” videos of him. These videos include a multitude of clips of Ben Carson doing humanitarian things that would give his reputation a more gentle one. In the beginning of the video, it depicted him as relatable by using the simplistic persuasive technique “just plain folks.” For example, one clip of him talked about how he went to high school and graduated and ended with “just like you.” It depicted him as being someone who did normal things and was not in a completely different elite mindset. The pictures they showed made him look like a genuinely normal guy, which has

Additionally this cognitive processing may inhibit the ingratiation technique if the targets need for cognition (NFC) is high. Studies have shown that participants high in NFC were generally unaffected by the persuaders likeability. This is argued to be a consequence of their engagement with more extensive

Scarcity in persuasion is when we see something getting less available, we have more desire to possess that thing. Companies often use this persuasion technique to attract more customers to buy their products; in this paper, an analysis will be made about how five different companies used scarcity techniques, in order to persuade people to buy their goods.

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which