RACE, ETHNICITY, AND THE MASS MEDIA
B.J. Ojo
Sociology 0272216
With the media having such a large affect on America's perception of people, it is important how people are depicted in news, ads and in the media. Media has a negative portrayal of minority groups and depicts Caucasians in a more positive way than all other races. Minorities are generally misrepresented in the media due to popular stereotypes amongst society. Stereotypes are general misunderstandings of people or ideas held by a large group of people. Media plays a huge role in showing how certain races interact with each other.
Different racial groups are represented differently in entertainment, advertisements, and news media. A lot of the methods used to depict specific racial groups in these three things are centered on popular stereotypes of said racial group. In entertainment, such as movies, racial groups are all represented very differently. White people are usually represented as successful, well-to-do, very attractive people with no criminal record living a very happy life. Black people are split into two categories in entertainment, the successful ones and the stereotypical "hood ones".
When it comes to images, African Americans are portrayed as gangsters, welfare mothers, and athletes. Some words that are typically used to portray African American are thugs and drug dealers. Regarding noise, when one hears a gunshot, he usually assumes that a black man pulled the trigger.
The successful ones, such
The concept of gender and race representation in media has reminded me that the representation of people of color is not visible. The push for people of color to act on certain stereotypes shows that the media wants them to be portrayed in a certain way. The media pushes white people into positive leading roles that make it difficult for people of color to gain opportunity. Media uses its power to dissociate themselves on their reasoning on why they do not cast people of color for roles. In their article, “Gender, Race, and Media Representation”, Dwight E. Brooks and Lisa P. Hebert states, “Western industrialized societies are stratified by hierarchies of race, gender, and class that structure our social experience” (Brooks & Hebert 298) This hierarchy provides the placement of where people will be casted into media. The representation of gender and race in media has clarified that the hierarchy they have created, has
The media in our lives has the strongest impact on our everyday conversations, actions, judgments and perception on society as a whole. Without our modern day technology the world would result to judgments based on their own personal beliefs, not being so easily persuaded by others. The contemporary media portrays Black and Hispanic Americans in numerous positive ways, but more so in a negative light. The stereotypes that these minorities have been given not only affect the community as a whole, but the personal lives of each individual. Although the media can be used for good, the captivating movies, news stories, and documentaries seem to have a negative outcome. The medias focus on Black and Hispanic Americans has not always been bad, but the stereotypes that have developed over the decades shed a negative light on these two racial and ethnic groups.
Race in the media is a very sensitive issue now a days. When it comes to minorities we can still see that the media portrays us in a bad light. The image of blacks in the American media has changed over the past two decades with the civil rights movement, changes in attitudes towards minority groups, and increased sensitivity on the part of those who and project these images. An examination of the image of Blacks in the articles and advertisements to show attitudes subtly represented, and these attitudes can be linked to historical and social realities of the time.
Even though they are shown in on media there are social sites they are shown very stereotypical. This social site is call “Vine”. This app for many phone lets people take a short video of something and post many African americans have become very fond of this app and made tons of videos of very stereotypical thing about themselves. Doing this they make it
“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek” Barack Obama. The question is always asked does the media reflect the reality of society, or does society try and imitate the reality shown by the media? There are a number of stereotypes associated with African Americans in our society such as African American men are athletes, rappers, criminals, deviant, streetwise, uneducated, and unemployed just to name a few. African Americans in the media have changed through the years. The history of African Americans on TV or minorities in general is hampered by the racial conflicts and segregation that are embedded in American society. Historically, black actors have been grouped stereotypically and assigned to comedy. This has often been traced to the genre of black minstrelsy that was popular in the early 20th century.
Racial bias is a prevalent trend in today’s media, and white people are favored in comparison to any other race. Seemingly every aspect of mass media is soaked in bias. Oftentimes, this leaves out minorities
The way entertainment in the media portrays us has greatly affected how others identify us. Movies and shows like; Madea’s family Reunion, Bringing down the House, Love and Hip Hop, and Basketball Wives all portray us in a degrading way. People sometimes find it comical of course, but the fact that it is comical does not justify it being debasing. This image of us has evolved from things in the media, and its’ power to shape people’s idea of us. We as a race must stop living up to our stereotypes. As soon as we take action in not succumbing to our own stereotype, people will not think we are “Ghetto” or any other undignified term they think of us; therefore in the media we won’t be perceived in that way. As Colin Powell once said, “Fit no stereotypes. Don't chase the latest management fads. The situation dictates which approach best accomplishes the team's mission.” Although African American stereotyping is prevalent in the media now because of its’ entertaining quality; it perpetuates a cycle of harmful stereotypes. As long as this cycle continues, our culture will always be illustrated negatively.
Hispanics are depicted as only good enough to be a gardener or maid, that all they do is have a lot of children, and that they stand in front of Home Depot. In television shows or movie films African American characters are more likely to have negative characteristics than Caucasians characters. Negative characteristics such as using vulgar profanity: black people are 89 percent, white people are 17 percent, being physically violent: black people are 56 percent, white people are 11 percent, and lacking self-control: black people are 55 percent and white people are 6 percent.
During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.
What Do You See When You See Me Everyone in some form or fashion has been stereotyped or experienced some unwarranted bias. The African-American community in my opinion is one of the biggest victims of this travesty, now while we are far from innocent in how we are depicted the media and others continue to drive false narratives. Stereotypes in print are anything from magazine covers and ads to the everyday commercials we see on the daily. Stereotypes in television from shows like “Empire” and “Power” or even shows as old as “The Wire”.
Hispanics are depicted as only good enough to be a gardener or maid, that all they do is have a lot of children, and that they stand in front of Home Depot. In television shows or movie films African American characters are more likely to have negative characteristics than Caucasians characters. Negative characteristics such as using vulgar profanity: black people are 89 percent, White people are 17 percent, being physically violent: black people are 56 percent, white people are 11 percent, and lacking self-control: black people are 55 percent and white people are 6 percent.
“Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”
The definition of race is often based on physical characteristics such as skin color, hair texture and eye shape. Race is both a set of genetically defined biological characteristics and culturally defined characteristics. One influence on culture is the media and the media have a huge influence on the way different races are viewed by society. The media consists of communication devices and some media forms include television, newspapers, magazines, film and radio. Misrepresent can be defined as to give a false or misleading representation with an intent to deceive or be unfair.
The popular culture particularly visual media affects our opions and attitude towards race and racial minorities group. our assumptions about race and racial minorities are both successeded and reflected in the streotypes presented by the visual media. i strongly believe in the George Gebners scientific examintaiton of televison that how we perceive ourselves and how we view those around us are affected by what we see on television. Visual media has such a heavy impact on us that even though they present a grossly distorted picture of the real world. people tend to accept more readily than reality itslef. the popular culture deals with symbolic realm of social life, the image which it creates, represents
he United States has claimed for years to be a melting pot, where race or various preferences do not define our role in society. Most everyday people do not even realize or notice the amount of stereotyping that occurs in mass media. It is important to understand the different types of discrimination marginalized groups face. Stereotypes can affect everyone, whether it is based on their race, gender, or sexual preference. Media makers could easily find ways to not discriminate against people, but perhaps this would make that specific media outlet less popularly attended to.