Unit 2 Assignment Executive Summary Handout Gordmans Stores Inc. is an off-price fashion retailer operating 99 stores in the mid-west partion of the US. The company’s history spans over a century and has seen the retailer grow from a small family business to a large company serving a wide market. The company sells fashion products including apparel, home fashions, and accessories for men, women, and children. Operating in the larger retail industry places Gordmans in competition with other major retailers such as Wal-Mart and Kohl’s. In view of the threat of competition in this industry, Gordmans needs a new business strategy to remain competitive and on path to achieve its vision, mission, and goals. Therefore, this proposal presents a …show more content…
The home fashion product category has been the second largest in the three consecutive years contributing over 27 percent of the total company revenue. The accessories product category, which also includes the fragrances, is the smallest in terms of revenue contribution representing less than 17 percent of the company revenue (Gordmans Stores Inc., 2015). Recommendations and Justification The recommended addition of a new store for Gordmans fits the company’s corporate growth strategy. The addition of the new store is in line with the company’s mission of delighting guests with big savings, big selection, fun, and friendly associates. The addition of the new store will spread this experience to new customers who will be shopping at Gordmans. Considering that this will be the latest addition to the company’s stores, it will be the most modern and appealing Gordmans store to date. Therefore, the customers’ experience while shopping in the new store will be more appealing. This will help Gordmans stay relivant in the ever changing retail market. Additionally, one of the multi-pronged growth strategies for Gordmans is expanding the store base. In the current financial year (2015), the company plans to add six new stores to its store base (Gordmans Stores Inc., 2015). This implies that the proposed new store will be in line with this growth strategy. It will be an actualization of the company’s short-term growth plan for expanding store base.
The company started operating Go-Jane in 2012 and believes that this expanse their new fashions online. They are trying to expand this brand through channels they already possess.
stores in the U.K., Middle East, Asia, and Australia. As of January 31, 2005, the company’s total owned and
With the planned addition of six new stores in fiscal year 2003, Magnolia Hi-Fi will operate 19 locations in Washington, Oregon and California. Future Shop, Canada’s largest, fastest-growing consumer electronics retailer and e-tailer, marked Best Buy’s first international expansion. Based in Burnaby, British Columbia, Future Shop operates 104 stores and FutureShop, its online electronics superstore. Future Shop's 8,000 store employees have earned a reputation of providing excellent customer service and a wide selection of digital products, televisions, computers, music and appliances. Future Shop plans to open eight to 10 new stores in fiscal year 2003.
The organization is making more ventures for faster rollout of these stores (Seeking Alpha, 2015)
1971 to over 800 stores located in 46 states and Puerto Rico. This industry is
The investment of Gopher Place will cause 19% of its sales to be cannibalized from five pre-existing Target stores in the area but this is not enough to impact the scenario. The financials are consistent, risk seems low, and the region is growing.
The stores would cater to the need of locals and tourist. To not cannibalize existing
marketing, store and field for growth investment” (“Growth Investment”). The company plans to continue with their transition into digital retailing, which will enhance their customer base.
Store’s future strategy: This store was said out-dated and catered to old people. Although the store had tried some promotions to attract younger customers, McGregor felt they had not been entirely successful. So they need to be catered to younger people as well.
Threat: Forces shaping the Nordstrom’s strategy is that it is operating in highly competitive environment, where apparel sold by it is not only competing with large organized departmental chains but, also from small independent boutiques in the U.S. As a result competition has become very stiff in retail
to be the same as the division’s existing business. However, to enter the clothing industry could be a
The company began in 1971 in Seattle, Washington with one retail store and it grew to over 2,600 stores in 13 countries by the early 2000’s (Schultz, 2011). They now have operations and retails stores in more than 50 countries around the world (Harrer, 2011).
Nordstrom’s Rack, which has 167 stories at the end of this year, will add an additional 25 stores in 2017. This is certainly a sign that fashion customers are continuing to endorse that company’s low priced effort. They scoop up fashion merchandise, especially shoes, at very discounted prices. Neiman Marcus is now expanding their Last Call stores to compete more aggressively with The Rack.
After that, she will examine Hong Kong local residents’ acceptability to 759 STORE for one year, review and also fine tune its operations, reorganize store locations, and adjust designs of some stores. If 759 STORE is identified to be accepted by Hong Kong local residents, the Group will open 60 new branches per year, 120 branches in total in the following 2 years.