Executive Summary: Malene Birger

Joseph Ribkoff, the Canadian womenswear fashion brand celebrates its diamond jubilee this year (2018). The brand has designed a spring collection in dedication to its 60th anniversary. Joseph Ribkoff has always been available only in boutique retailers rather than in department stores. Hence, owing to the 60th anniversary of the Canadian womenswear brand (D., 2017) we are taking this opportunity to launch the brand in two of the leading department stores in Mexico. El Palacio de Hierro and Saks Fifth Avenue (Santa Fe mall and Polanco) are the chosen stores to broaden their customer base in the Mexican womenswear market. The brand designs formal dresses, separates for special occasions (Joseph Ribkoff, n.d.) and caters to sizes right from extra

It has got a magnificent range of petite dresses and maxi dresses, which includes petite dresses for weddings, Ascot and other racedays, petite ladies suits, petite trousers, petite jackets and coats, petite skirts and petite tops including blouses, shirts and t-shirts. It also offers an informal range for weekends which includes petite jeans, t-shirts and knitwear, along with an array of accessories like leather bags, occasion hats and fascinators, shoes and jewellery. Its mission is provide the whole petite fashion wardrobe to see the petite woman from work to casual, from special occasions like weddings, to holidays and

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

1. We request that you use the order form supplied in the back of our catalog.

Over the past few years, we have expanded throughout the eastern area providing clients with high-end clothing for the junior market. However, the company would like to shift to lower price points for a more diverse audience. Maribelle & Ainsley has designed a more affordable collection for Target, coming April 2019. The company has decided to partner with Target, because it carries such a strong consumer following. Also, consumers are wanting to shop at a superstore, where everything is conveniently available causing them to spend more than they had planned. (Leinbach, 2014) We believe that consumers who are wanting Maribelle & Ainsley clothing, but are unable to afford it can have the opportunity to have a taste of our collections before becoming loyal to our brand. With that being said, the collection will arrive right before Easter weekend to provide Spring clothing to our target market wanting a

It is a fact that Topman is labelled as the leading stores that deals with clothing of different forms for people of every gender and can be beneficial to get solutions to your use of wearable’s of various forms you look around the market for. It can be party, casual as well as formal wear you can search for items you will need to find on the web as a source of discounts

Discount ladies' apparel has been considered as a standout amongst the most beneficial business. The reality behind this is as ladies, in character,

His collection offers the most elegant and feminine silhouette in beautiful fabrics, including delicate handkerchief linen and lace blouses, classic tailored blazers, refined and sophicasted dresses, handknit folk art sweaters, elegant sportswear and rich cashmere evening dresses.

With a boundless cluster of marked garments from Diesel, Tommy Hilfiger, Mishmash, French Connection, Melissa, Moda in Pelle, one can't avoid himself or herself to purchase these garments. Installment can be made utilizing MasterCard, Paypal, Visa, Visa Eletron and Maestro. Other than the garments for men and ladies, you can likewise choose in vogue clothing types for the children too extending from dresses to denims and

One of the many features of the store is a “Her Time” personal shopping service. Ladies can schedule a block of time with Janelle where they get her undivided attention in selecting just the right outfit for their body size and color. “Women have a tendency to select the simpler styles like plain black slacks or a top that doesn’t always accent their best features” says Wilson, “my goal is to help my customers stretch their comfort zone just a little and try some new things.” It is so exciting to watch a lady step into the dressing room feeling a little sheepish about trying something on and step out smiling from ear to

Functionality is important for women’s clothing and we all want outfits that are chic and practical! This simple, sophisticated, and sexy line “consists of timeless pieces that transition seamlessly from day to a night out” Kaplan said. The collection includes reversible crop tops with separating zippers to avoid transferring makeup onto the fabric, dresses with open backs designed specifically with a hook and eye to allow women to wear a

If you have recently shopped for this type of clothing then you will definitely know that how these GAP voucher codes can help you. Since dress styles change each season, you can more often than not locate some extraordinary arrangements as the stores move one line out for another. A portion of the

Whether your choice is to dress sporty or flaunt in formal we assure you to provide you the largest and widest range of men's stylish clothing. Right from the finest fabric range in upper wear of printed graphic

Today's shopping options are nearly limitless. There is always a new website or storefront pushing premium priced goods of questionable quality. A consignment shop on the other hand, carries only items whose quality is carefully checked. A well curated shop does not offer worn or poorly made goods. An indulgence at such a place guarantees fine fashion at an affordable

"The Jordache Look" collection that the latest brand ambassador is modeling has the brand's iconic details from