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Executive Summary : The United Kingdom

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Executive Summary The United Kingdom (UK) is one of the largest economies in Europe ranked at position 13 of the freest economies globally in 2015. The country recorded a GDP of 2.67817 trillion dollars in 2014 with an average annual GDP growth rate of 2.8% in the last five years. The World Bank ranked UK in 10th position as the best place to do business in 2014 based on its high regulations, robust business policies, highly skilled workforce, investors’ protection, developed infrastructure, and political stability. Since it is a member of the European Union (EU), the country presents an opportunity for the company to access more than 500 million consumers in the European market. This study recommends the establishment of a wholly owned subsidiary in the United Kingdom to improve profitability and productivity.
Macro Environment The economic reforms initiated by Prime Minister Margret Thatcher since 1980’s has made the United Kingdom record steady economic growth in the 1990s. However, successive Labour governments increased government spending significantly. Since 2010, the government upheld austerity as the principal of its economic policy. In 2014, the country recorded its strongest economic growth since 2007 of 2.387 trillion dollars with GDP per capita at 39,350.64 dollars. The GDP increased significantly because of the enhanced performance of the construction, manufacturing, and services sectors. Retail sales also increased with unemployment relatively at lowest

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