Many companies use these tools which are as follows: The smarter business intelligence provides market behaviour in new ways of analyzing customer’s behaviour much quicker than ever before.
2.3 identifies and explains the ethical implications around gathering, storing and using customer information
Collecting and storing customer information
Gathering and storing of information about customers is important to tailor your customer service program and grow your business. However, there are authorized requirements regarding what you can do with the information what you have gathered.
Privacy
The information about the customer what you collect must comply with privacy laws, whether you use this information or not. The laws also cover how you can store and use the information.
Sales and marketing
Through market research, how the customer’s information is gathered and protected depends on how the data was collected. In general, the following rules apply:
• Direct Marketing (such as telemarketing and advertising via email, SMS or post) is covered by the Privacy Act and the NPPs
• Door-to-door sales are covered by the Australian Consumer Law (ACL) Legal and ethical selling
Businesses with legal and ethical conduct build a strong reputation and earn long-term customer loyalty. It also protects
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Customers can swiftly move to competitors if they don’t believe that you can protect their information and move to other competitors who look after their data. You should be aware the state and national privacy laws which govern/manage as to how the businesses should record store and dispose of customers personal information. It is also important to educate staff throughout the business about the privacy issues. This can guide and explain the importance of privacy laws, and what privacy laws should apply to the businesses and how to manage and increase the awareness of privacy issues within the
The legal requirement in relation to security and confidentiality are described by in the Data Protection Act 1998 and says that anyone who records information about individuals is classed as a data processor under the Act and is required by law to process the data fairly and lawfully. The Act prevents the unauthorised use of data and so protects the privacy of individuals. The Act also says never to disclose information that my organisation holds about individuals.
* Get customer data from whatever sources are available, loading it onto our systems and analyzing it
The acts as a wall of protection the between the consumer and the organization. According to our textbook Security Program and Policies: Principles states, limits a financial institution’s disclosure of NPPI to unaffiliated third parties such as by selling the information to unaffiliated third parties…The Privacy Rule requires the privacy notices provided to customers and consumers describe the financial institution’s policies and practices to protect the confidentiality and security of that information. The privacy rule can also be found in health care offices as well. In most cases they provide patients with written documents that requires signatures in order to view or request a copy. According to a website hhs.gov states, “The Privacy Rule, a Federal law , gives you rights over your health information and sets rules and limits on who can look at and receiver your health information. The Privacy Rule applies to all forms of individual’s protected health information, whether electronic or written, or
We would need a policy number, the customer’s name, date of birth, address and contact details, we would also ask for the query and make sure we have listened to the customer and try to resolve the query we would need to make sure we have all the resources and make sure we signpost to the customer to make sure they are aware of what information is required from the customer by asking for the relevant information, if the customer would like to add a driver onto their policy we would need to ask for name, date of birth, occupation and driving
When it comes to data management the need to ensure that all laws that pertain to customer privacy are followed. There are many different laws whether they be federal, state or local laws to ensure that the data that is collected is protected. For example, H.R. 2092 the student digital privacy and parental rights act helps protect
when companies want to use personal data and share data with third parties they have to ask permission from the person whose data they wish to use. On e-commerce sites they can do this by presenting tick boxes when a user enters their details.
Customer information is an essential that acts as the beginning of the whole revenue cycle and associates with the further sales process. Hence, preserving the security and privacy is significant for AIS.LLC. Frequent backing up the customer information involves the purpose of preventing loss either entirely or partially.
If there are certain laws that prohibit the distribution of this information well then they are not acting responsibly however if they have non discloser statements and an up to date privacy policy, customer’s information and details are safe – just like going to the doctor.
Customers are individuals and groups that buy goods and services that an organization produces. Identifying an organization’s main customers and producing the goods and services they want is crucial to organizational and managerial success.
According to the Mobile Marketing Association (MMA), the code of conduct for mobile marketers is mainly focus in the following five categories: 1) Notice, 2) Choice and Consent, 3) Customization and Constraint, 4) Security, and 5) Enforcement & Accountability (2008). In addition, the Digital Advertising Alliance of Canada (DAAC) also developed a strategy for mobile marketing - the Canadian Self-Regulatory Principles for Online Behavioural Advertising. The principles focuses on 1) Education, 2) Notice and Transparency, 3) Consumer Control, 4) Data Security, 5) Sensitive Data, and 6) Accountability (DAAC, 2015).
Personal data is quickly becoming a commodity in today's high technology world. This information is used by banks, investment and brokerage companies, credit card merchants, government agencies (local, state and federal), and consumer product-based companies. Most people probably don't realize the amount of information that's shared between companies, or how often it's done. Many companies sell and share customer data to help sell products and find out what new products they should produce. Other uses include gathering information about inventory levels to help better determine what types of products are bought at which store, when and how often. This can be used for inventory and production, to make sure that the store (or
In the world of sales there are a lot of legal requirements that have to be met in order to deliver a fair but efficient service. This can come under many things that will aid in a lot of customers being kept happy and being safe. One of the most famous of these is the Data Protection Act. The purpose of this act is to ensure that the information of customers is kept safe and isn’t openly accessible to just anyone. This isn’t just to protect the customers but is also to protect the business. The business is being represented by the sales person and they must ensure that all customer data is protected because if something malicious were to be done with the customers information, then this wouldn’t just reflect badly on that sales person, it would reflect badly on the business as a whole. In the terms of sales on the phone, you can’t actually see who you are speaking to so when accessing a customer’s file, some sort of Data Protection questions or password may be put in place. This could simply be asking them to confirm their full name, their home postcode or date of birth. More secure things can be put in place if requested. This data protection is also necessary so that the sales person can make sure that they are not miss-selling products to customers. This can be done through things like Terms and Conditions of a product or policy that the customer is purchasing.
When collecting data to sell, it would be important to get as much information about the person as possible so the company can know and understand who wants their product or who uses it. The billing information would be storied so the company could send out more advertisements or even different deals to the more loyal customers.. The race, demographic information, and the age would be kept in order to evaluate what kind of customer the company is reaching the most. This would be a great tool for the company to use so they know how to market their product or future products they may have available. I wouldn’t sell any of the information to another company. I don’t think the customer would appreciate their information being given out to people they haven’t authorized. I would however, give them the option to click a box that would allow other companies to send them advertisements if they wanted too. This would give the customer the feeling their information is private unless they wanted it to be given to someone else.
There is no doubt which we are living in “The Age of the Customer” (Datasciencecentral.com, 2017). Consumers all over the globe are now digitally empowered, and they have the power to determine which businesses will be successful and advance, and which ones will fall (Datasciencecentral.com, 2017). As an outcome, the bulk of intelligent corporation without a second thought perceive that they have to be customer-control to thrive (Datasciencecentral.com, 2017). They must have real-time data and analytical information so that they can give their customers what they desire and produce the exceedingly, most exceptional customer fulfillment achievable (Datasciencecentral.com, 2017).
In order to develop database for each type of customer, Sara can collect internal and external data for all three types of customers from the inside and outside sources.