Facebook Five Force Analysis Essay

So many users of the internet blindly browse and post on these sites without any thought to the online identity they are creating for themselves. Shares, tweets, hashtags, likes, and comments all combine to make up an amalgamation of marketable information. In November of 2016, an average of six thousand tweets were made per second, and ninety-five million Instagram posts were made per day (Sayce; Parker). Facebook “has become the largest database of personal information ever collected,” says Richard, and Facebook takes advantage of this. With almost two billion users, Facebook has no shortage of information to gather (Sparks). They do this mainly for targeted advertising. There is no small profit to be made in this. In 2011 Lori Andrews wrote, “Facebook made $3.2 billion in advertising revenue last year, 85% of it's total revenue.” However, Facebook and other internet corporations also relay data gathered on users to the

In nearly every corner of the world, someone cannot walk down the street without seeing someone texting, talking or using the internet. Recent advances in our ability to communicate and process information in digital form— a series of developments sometimes described as an "IT revolution"— are reshaping the economies and societies of many countries around the world (“TECHNOLOGY AND GLOBALIZATION,” 2016). One of the main changers has been Facebook itself. Facebook is possibly one of the most well-known public corporation in our world today. With over 901 million users worldwide and with over 488 million users who access Facebook through the mobile app. It is an essential need for a lot of individuals out there. Launched in 2004 by Mark Zuckerberg, Dustin Moskotvitz, Chris Hughes and Eduardo Saverin at Harvard University, Facebook is now estimated to be worth $200 billion dollars. Facebook has changed the world in positively in so many ways and keeps us all connected to family/friends from anywhere around the world. Facebook and technology are co-related. Essentially, technology was the component that brought Facebook in this world.

Facebook is a social networking website that was launched by Mark Zuckerberg in 2004. It was initially designed as a means for Harvard University students to communicate, but it quickly grew and now boasts over 1 billion users worldwide (Facebook 101, 2014). This paper will evaluate the business strategy of Facebook. An overview of the company will be presented, with identification of the company mission statement, financial performance and global operations; a SWOT analysis will be completed, and the strategic objectives will be identified with discussion of specific strategies and contingency plans that will need to be in place to recognize those goals. Lastly, the strategy will be critiqued, with suggested changes presented, if any.

Facebook’s strengths are part of what makes their personal marketing unique. Facebook has been one of the most successful social media platforms because it allows people to connect from across the world. Thus, because the website has no restriction in terms of size (except for those in China), marketers are able to reach a wide variety of consumers, no matter their location, language, or other barriers. Moreover, Facebook has allowed marketers to not only target a mass, but it has enabled more direct and efficient niche marketing, which is due to consumer profiles. Today, marketers are able to obtain highly personal information, such as an extensive demographic information and interests. As a result of this, companies can create highly personalized ads and connect with their consumers on a deeper more meaningful level. In turn, this improves brand loyalty. Likewise, companies can humanize themselves through Facebook. Often times marketers have a hard time getting through to their consumers because 1) they know they are being targeted and 2) because their organization may to forward/ brash in their messages. Thus, with Facebook marketers can build an actual relationship with their consumers, appeal to their specific interest, and reach out in a more gentler way. Personally, I think this is why so many companies have been so successful with social media; because consumers believe they are interacting with people and not a necessarily a brand. Take Magnolia for example.

Facebook, which was founded by Mark Zuckerberg in February 2004, is an online social networking platform with the mission of making the world more open and connected. Within a few years, Facebook attracted millions of new users, from 1 million Monthly Active Users to 845 millions Monthly Active Users. Though competing with global and regional corporations in the industry, Facebook kept growing rapidly. With the high expectation of investors, Facebook finally decided to go public. The “Red Herring” of Facebook stated that its goal was to connect all two billion global Internet users. Basing on our analysis of Facebook’s IPO, we would like to give several recommendations on the

Social media is defined by internet-based websites and networks that create a virtual platform for online users to share ideas and information, build social communities, and create a space for self-expression. As of 2018, an estimated amount of 2.6 billion people in the entire population actively have social networking accounts. As the digital age becomes more prevalent, and thus expanding, social media enterprises, such as Facebook, are devising ways and software that enhance marketing. These methods, however, have recently triggered criticism for collecting information that users may not want to be meddled by unknown parties. Seeing how this infringes the right to privacy, it can only be resolved by refraining from social media.

Doing an external analysis on the social media industry can give us some insights about the the level of competition within the industry. Porter’s five forces analysis is a framework that analyzes that focuses on industrial organization economics in order to derive five forces that determine the competitive intensity and therefore, the attractiveness of the industry.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

The Internet, as a form of mass communication, has transformed the social experience users once were free to revel in. Facebook helps the user connect and share content with others. However, what it actually does is share the user’s generated content and private information to a massive array of advertisers.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

People who want to keep in touch with friends and family commonly use Social Networking sites. The most popular of these sites include, Classmates, MySpace, Friendster, Live Journal, Twitter and the most common, Facebook. Facebook allows users to connect to others by sharing pictures, blogs, videos, interests and more and has taken over American teens and even adults. There have been sites long before Facebook was created but this fairly new site has become the most popular today by far. Since 2004 this site has gained over 175 million active users and is still growing.

Almost every conceivable person, place or thing has a venue and platform within the Facebook universe.

Now, the usage of social networking is one of the trends. According to trendwatching.com, there are 2.4 billion internet subscribers around the world. Hence, we think that internet has been taken over the chambers of connection. In the usage of smart gadgets such as smart phones, tablet PC, laptop and so on, the first thing upon switching on the gadget is to get connected to the internet connection. According to the research in business magazines, it shows most of the restaurant provide Facebook fans page or a website or even both of them. Thus, we think that e-commerce is being used widely.

Facebook is one of the top grossing social media platforms today that is increasingly finding more ways to keep friends and family connected. Rather they use it or not, majority of teen today have a Facebook account at some point in their life. Facebook has its advantages and disadvantages. The disadvantages of Facebook can lead to an unhealthy teen. Facebook affects the mental health in teens causing issues with self-esteem, depression, and create an unhealthy dependency on the social media platform.

Facebook, a social networking website, has changed the way people communicate with each other. A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Facebook has even changed our most personal and private conversations and how they are conducted around the world. Since the internet’s birth in 1983, this trend of online communication has been growing. Created in 2004, now registered with more than one billion participants, Facebook’s user numbers surpass even the top four social networking websites combined. According to Wikipedia statistics, Instagram has 300 million registered users, LinkedIn has 200 million users, Classmates.com has 50 million users, and Flickr has 32 million registered users. To be further convinced of the claim that Facebook indeed changes the way we communicate, you would only need to create your own Facebook account and start participating in their social networking experience. Technology and internet usage is fused into every aspect of our society including the style of communication. The launch of Facebook in 2006 also enabled other devices such as touch phones, interactive tablets, and even advanced cars with their own networking capabilities starting in 2007. Facebook is a multibillion-dollar company and is highly recognized for connecting more people than other networks. Facebook’s long-term success can be attributed to providing entertainment, world news, and