a good topic for a marketing paper prepared for “Introduction to Marketing” class. However, such kind of a topic for a marketing paper is not relevant to such classes as “International Marketing” or “Marketing Management”. Therefore, when choosing among possible topics for your marketing paper, one should consider its relevancy to the course title and marketing issues covered in class. | | | A List of Topics for Marketing Papers | | | | *
SOCIO-ECONOMIC FACTORS INFLUENCING THE ENTREPRENEURIAL DEVELOPMENT The emergence and development of entrepreneurship is not a spontaneous one but a dependent phenomenon of economic, social, political, psychological factors often nomenclature as supporting conditions for entrepreneurship development. These conditions may have both positive and negative influences on the emergence of entrepreneurship. Positive influences constitute facilitative and conductive conditions for the emergence of
PHILLIP H. PHAN The Johns Hopkins University DONALD S. SIEGEL University at Albany, SUNY MIKE WRIGHT Nottingham University Business School and Erasmus University, Rotterdam We provide background information on key developments and trends in technology management education, including the managerial implications of recent public policy changes designed to stimulate investment in
Authors: Armin Schwienbacher & Benjamin Larralde CROWDFUNDING OF SMALL ENTREPRENEURIAL VENTURES Book chapter forthcoming in Handbook of Entrepreneurial Finance (Oxford University Press) Date: September 28, 2010 (final version) Armin Schwienbacher, Professor of finance, Université Lille Nord de France, Faculté de Finance, Banque et Comptabilité, Rue de Mulhouse 2 - BP 381, F - 59020 Lille Cédex (France); +33 3 20 90 75 34 ; armin.schwienbacher@univ-lille2.fr. SKEMA Business School, Avenue Willy
Authors: Armin Schwienbacher & Benjamin Larralde CROWDFUNDING OF SMALL ENTREPRENEURIAL VENTURES Book chapter forthcoming in Handbook of Entrepreneurial Finance (Oxford University Press) Date: September 28, 2010 (final version) Armin Schwienbacher, Professor of finance, Université Lille Nord de France, Faculté de Finance, Banque et Comptabilité, Rue de Mulhouse 2 - BP 381, F - 59020 Lille Cédex (France); +33 3 20 90 75 34 ; armin.schwienbacher@univ-lille2.fr. SKEMA Business School, Avenue Willy Brandt
Research topics in business and Management A-Marketing 1. A comparative study on application of advertising through cell phone framework among various types of goods and services 2. Market entry strategy in an emerging market using Country of Origin information 3. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 4. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
To have a satisfied, motivated, less stressed performing workforce an organization must have consistency amongst its structure, system, people, culture and good fit with the strategy. In this paper an attempt has been made to identify the various factors of organizational structure and culture which have positive and negative impact on job satisfaction, job stress and employee motivation through the extensive review of the existing literature. The findings
Contents Abstract ………………………………………………………………………………………………………………………2 Section one: 1. Introduction…………………………………………………………………………………………………………….3-6 Section two: Literature Review and Research Questions 1. Entrepreneurial orientation Definition…………………………………………………………………….7-9 2. 3. Autonomous………………………………………………………………………………………………………….9-11 4. 5. Innovativeness…………………………………………………………………………………………….….………….11 6. 7. Risk Taking…………………………………………………………………………………………………….……..11-12 8. 9. Pro
Entrepreneurship process and principles Chapter: Introduction to Entrepreneurship process and principles Definition of entrepreneur -According to American Heritage Dictionary, “Entrepreneur is a person who organizes, operates and assumes the risk for business venture” -According to Skinner SJ and Ivancevich JM,” An entrepreneur is a person who takes the risks necessary to organize and manage a business and receives the financial profits and monetary rewards” -Entrepreneur is a person who organizes
Crowdfunding | Duygu Korhan Ülkümen – Soner Beyhan | | Crowdfunding | | Crowdfunding | Table of Contents 1. Introduction 1 Definition of keywords 2 1.1.1. Crowdsourcing 2 1.1.2. Crowdfunding 2 Factors Influencing crowdfunding 2 Scope of Paper 2 2. Crowdfunding Business Models and Investor Drivers 4 Crowdfunding Business Models * 2.2. New Regulation 6 * 2.3. Investor Drivers 5 3. Global Intermediaries & Example