Fashion Marketing Statement

All the activities and strategies involved in getting the desired clothing and fashion industry marketing messages to the intended target markets are possible through communications. The global clothing industry has been handling a tough consumer market following the presence of established and competitive fashion rivalry (Smith and Taylor 2004, p. 7). Harvey Nichols has tried to cope with the changing consumer tides through introducing efficient marketing strategies to draw the attention of its consumers.

Since I was little, I always knew that I wanted to be a part of the fashion industry in some way or form. So, as I got older I decided to take on the path of becoming a fashion merchandiser. Though that path has not been easy, I knew that being a Fashion Merchandiser was a right fit. Fashion Merchandising is defined as the promotion of apparel sales and evolves the tasks necessary to deliver the clothing requests and meet the needs of designers and customers. A Fashion Merchandiser can determine future style trends and must have a strong sense of style. Understanding what people want is what makes any fashion brand successful, especially a Fashion Merchandiser. Deciding to become a Fashion Merchandiser has led me on to the right path in which

Having a fashion sense is only a stepping stone in the industry. I believe I am currently building my foundation for success in the fashion industry. Obtaining a bachelor’s degree focused in Fashion Merchandising and an Associate’s degree in Advertising and Marketing Communications from FIT will give me a phenomenal foundation to be competitive. This is my story and the pages are still being

This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.

The Fashion Channel is a cable TV network that exclusively offers programs for a fashion-oriented audience. Initially, TFC was able to grow without any targeted segmentation or detailed branding strategy. TCF is still the only fashion channel but channels such as CNN and Lifetime are introducing fashion segments to their programming and in return have increased competition and threatened market share. The growth of The Fashion Channel depends highly on proper market segmentation. The addition of fashion segments by CNN and Lifetime means advertisers and viewers have alternative choices. These recent changes in the market have stimulated TFC to reconsider their approach towards their marketing strategy in order to secure their position as market leader. To advise with the marketing strategy at TFC, Dana Wheeler was hired. The focus of the new marketing strategy should be on the segmenting of the network.

Teri Agins, a senior writer at the Wall Street Journal, has publications in the Journal and wrote in 1999 The End of Fashion. Agins’ book gives a true overview of the fashion industry from the origin of Haute Couture to prêt-à-porter to mass-market consumption. Her focus is on marketing and uses Armani, Ralph Lauren, Donna Karen, Marshall Fields and Gap to demonstrate “(from) class to mass, (from) elitism to democratization; (from) art to commodity.” This is perfectly showed in a paragraph from Agins

Fashion Range Co. is a clothing retail company in Canada that offers great quality clothing for teenagers and adults. We are small independent company that compasses of 80-100 employees stretching across Canada making environmentally friendly materials for our fashion trend clothes while emphasizing the importance of sustainability. Our fashion trend is more demographically targeting young men & women aged 13 to 45. Our customers are part of a generation constantly looking for that next best thing. Our stores are mainly located inside shopping malls for our customers to best reach and online store at www.fashion-range.com. With a focus on the latest fashion trends, our customers can be confident in knowing they’ll receive

Fashion does not simply consist of the clothes we pick out of our closets in the morning. That daily decision only constitutes the last step of a much larger process, foreign sweatshops, multi-billion-dollar businesses, celebrities on red carpets, and sophisticated advertising campaigns. Fashion emerges out of pattern-making and design, the cultivation and production of raw materials, the manufacturing process, and the distribution of the finished product. Although all this creates the materials, fashion is more than just cloth and jewels. Fashion is the expression of oneself whether it's based on emotion, fashion trends, or music videos.

There is no doubt that the Fashion Institute of Technology stands out and has so much to offer to an aspiring fashion merchandise manager. Courses such as: Advertising and promotion, the fundamentals of textiles, and product development will provide me with the knowledge base to not only run a successful business, but to be an innovative leader in the industry. FIT is notable for their exceptional faculty who are experts with real- world experiences. From its many internship possibilities to field trips, FIT’S location in the center of New York City is ideal for this industry. In addition, attending classes with students who are also fascinated in Fashion Business Management, would motivate my creativity and enrich my education. The Merchandising

I am honored to apply for the Master of Arts Luxury and Fashion Management program at Savannah College of Art and Design (SCAD). I have not always known which professional career path was best for me however; I have always had a passion for the arts, fashion specifically. My desires were armored during my undergraduate curriculum and ignited an enthusiasm to further pursue and perfect my craft. I am confident attending SCAD will place me one step closer to my aspirations.

The Influence of Marketing Strategies “Whether on the television, radio or city bus, consumers face a barrage of advertisements throughout the day” (Kossman, 2013). Most people might believe they are not fazed by the advertisements surrounding them. Some may be right, but many have no idea how influential and persuasive billboards, posters, and commercials can be. Hollister and American Eagle Outfitters are two clothing brands with different marketing strategies that greatly influence the market they belong to. The different marketing strategies are unique, one uses a sexual appeal to draw in consumers and the other uses self-expression and the sense of belonging.

3.1 Market Recovery and Growth! 3.2 Importance of Tourists Spending! 3.3 Engagement in Social Medias!

As part of my secondary research, I have analysed four dresses which are either from my client ‘Topshop ’or direct competitors such as River Island and Dorothy Perkins. This research will enable me to gain knowledge on what my TMG looks for when buying special occasion dresses and what other companies do to make their products stand out and be successful in such a big market. I will take this knowledge into consideration when I design my dress and it will help me to incorporate features which other companies use to sell their products.

Depending on the product, staff interacts with a trainer of Sephora. Training is provided when a new product is introduced.

4) This is a very interesting case study. I definitely learnt a lot from it. For fashion business, I have different opinions about fashion designers’ companies and fashion retail companies. For fashion designer’s company (like Chanel), they do not need have much marketing research. Like Delacroix, Chanel are entertainment company and are not perceived as a company driven by customer suggestions (like Apple). Customers are willing to buy new collection in each season for the most fashionable trend. They are buying new design, new inspiration and new innovation. Excess marketing research is not