Fast Food And Childhood Development Essay

The way fast food advertises is extremely popular with the media. Children are targeted through this because they are the ones who watch a lot of television. Great advertising techniques such as flashy colors and celebrity figures are luring children to try their product. One of the most popular out there for kids is Ronald McDonald. When it comes to

I understand a working parent has barely enough time to watch over every little detail in the kids life, but an effort should be made not only by the parent, but also by the fast-foods to take at least some of the responsibility for making schoolchildren, and not to mention Americans in general, overweight. Advertisement towards children should be to promote healthy eating, which it currently is, however not so much back in 2003 where, according to David Barboza's article “If You Pitch It, They Will Eat”, “Product tie-ins are everywhere.” This holds true to this day, McDonalds has toys with their happy meals from two popular kids shows. Power Rangers and My Little Pony, which appeal to young boys and girls who know of or watch the show. It is a marketing strategy, the kids see the toys and watch the show, which in turn makes them want the toys, making them want to watch the shows. Continuing in an endless loop that only benefits the shows and most of all the fast-food companies like McDonalds.

One of the main effects marketing take effects on youth is they're health. According to the documentary The Myth of Choice: How Junk Food Marketers Target Our Kids. 1 in 3 kids each day eat fast food, causing cancer, obesity, and diabetes type 2. This shows that if advertisers don't care about kids health or they're oblivious to the affects. And it's most likely not going to change. Also from the documentary, The Myth of Choice: How Junk Food Marketers Target Our Kids. It states “engineered to target parts of your brain that want fat and sugar”. Junk food companies hire scientists to like it said, target the parts of the brain that want your body to have that type of stuff. So is basically addicts you to the food so you'll always want to have

Because of parents using food as a reward, many children learn that being good means eating unhealthy. Combined with the advertising techniques used by the fast food industry, children begin to make a correlation between fast food and a reward. Ellen Gustafson further confirms that fast food contains “more refined grains, fats and oils and sugars than the 1980’s.” All of these components of fast food make it appealing to children. Furthermore, many parents do not have time to make healthy meals for their children because of our fast-paced society. As David Zinczenko relates in Don’t Blame the Eater, “lunch and dinner, for me, was a daily choice between McDonald’s, Taco Bell, Kentucky Fried Chicken or Pizza Hut. Then, as now, these were the only available options for an American kid to get an affordable meal.” This is not a rare situation. Many parents work long hours and therefore encourage their kids to eat fast food instead of taking the time to teach healthy habits. This has the ripple effect of overeating and lack of exercise. Without exercise, many kids gain weight, become obese or are at risk for diabetes, high blood pressure, heart disease and asthma. (Childhood Obesity) Today, type 2 diabetes exists in 30% of childhood obesity. (Zinczenko 154) Gustafson further states in her presentation “1/3 of American children are overweight and obese.” When a child has obesity, their ability to participate in everyday activities like sports and play is inhibited, which means

An argument for fast food companies may be that in recent years they have started offering healthier options. Some menus now offer milk as a beverage and apples as a food. While these are healthier choices, there is still very few of these options as opposed to the unhealthy ones. Not to mention in advertisements the apples are always shown with a sugar filled dipping sauce. The fact that these companies still have mostly unhealthy choices, they should not target children in their advertisement. It is obvious that many factors play into the epidemic of childhood obesity. Factors that play into childhood obesity are things such as family income levels and restaurants that are in close proximity. Let me pose this question, what food places are the cheapest and have locations on almost every street corner? Yes, that is correct, fast food. When they already have those factors in their favor, these advertisements just seal the deal for them.

Eating a well balanced meal is crucial for someone in their early childhood stage. During this time period, between the ages of two and six, a well-nourished child can grow up to three inches and gain up to four and a half pounds per year (Berger, 2010). Children at this age also need fewer calories per pound of body weight than infants do. Since children need less food than they did before and many do not diminish the intake of their food consumed, obesity becomes a problem. The article “Child and adolescent obesity: a part of a bigger picture” states, “The prevalence of childhood overweight and obesity has risen substantially worldwide in less than one generation” (Lobstein, 2015). Obesity is a main factor that is present and can lead to other diseases such as heart disease and diabetes. The article also states that, “The food industry has a special interest in targeting children. Not only can the companies influence children’s immediate dietary preferences, but they can also benefit from building taste preferences and brand loyalty early in life, which last into adulthood” (Lobstein, 2015). Once children are hooked on the foods they eat during their childhood, they tend to follow those habits as they grow up. Children in low-income families are vulnerable to obesity because they rely on cheap fast food.

This food is available in a wide variety of places for low prices. These kinds of cheap foods are unhealthy and highly contribute to obesity. Many people enjoy going out to dinner at restaurants like Applebee’s or TGI Friday’s where the food is good and not too expensive. But most of this food is greasy, deep fried or covered in sauces. Some families go out to eat at places like this once or twice a week, and all the fatty/ greasy food they eat will eventually cause problems unless they do something about it. Fast food restaurants are allowed to air commercials during children’s television programs in hopes they will pressure their parents to take them there to

This article shows that fast food today is convenient because people have a lot of work to do in a very short time, so so thinking about driving through the fast food restaurant is easier and better than cooking. Therefore, one thing parents don't know is that fats, sugars, and salts are engaging their children primordial tastes. The most widely recognized disease that impacts children is obesity. Studies show that 15-20% of children aged 12-18 are overweight. In addition, obese children can affect emotional and

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).

Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors

Fast food tastes best when they are fresh out of the restaurant. No matter how big the portion is, fast food can be hardly eaten as leftovers. So children have gradually trained their stomachs-adults likewise-to hold fattier, oily, sugary foods that come in super sizes. The initial issue seemed to be just being overweight and obese, as these children who consume more fatty foods than necessary grew up to be a fat generation of adults. But now, the fast food monster has grown bigger and wilder that it brings children critical health issues at much younger ages.

“Research shows that this brand loyalty begins in children as young as two years old.” (mediaawareness) The reason this can be dangerous is because of the types of food our children eat. Foods like packaged cookies, salty soups, candy, and soda. The list runs much longer than this, but the reality is that these foods have things like added sugar, added salt, and trans fats that make the food taste “better”. Another really important fact to point out is that childhood obesity can be directly related to over consumption of fast foods. The average fast food cheeseburger contains about 500 calories. If you add an order of french fries then that is another 500 calories. Most active 5 year old children for example, should obtain about 1600 calories per day. So one meal from a fast food restaurant would equate to over half of the calories they should. (NCBI)

The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity

Is fast food getting to be a problem? Many people love fast food but do not even now what it does to their body. There is getting to be more and more evidence that fast food is bad for people. Just about every day there is somebody that is going to the hospital because of all the fast food they eat. People may not like fast food because it is unhealthy, targets children, and exploits animals.