Fedex Marketing Mix Essays

FedEx Corp., founded by Frederick W. Smith, began operations in April 1973 and was incorporated on October 2, 1997. FedEx Corp. is a publicly traded company on the New York Stock Exchange and headquartered in Memphis, TN. Fedex Corporation was formed in January 1998 with the acquisition of Caliber System Inc. The company reports in four major business segments. FedEx Express provides time-certain delivery within one to three business days serving markets that comprise more than 90 percent of the world 's gross domestic product. FedEx Ground provides low-cost, day-certain service to every business address in the United States, Canada and Puerto Rico

FedEx is considered one of the most successful companies in the world. When founder Fred Smith was in college, he wrote a paper that outlined a system that would deliver time-sensitive items quickly (fedex.com). In 1971 his idea came to life and FedEx was born in Little Rock, Arkansas (fedex.com). In the 45 years they’ve been operating they still keep their “Purple Promise.” That’s the nickname of their motto to make every FedEx experience outstanding (fedex.com). Innovative services such as overnight shipping needed to match with excellent customer service.

FedEx is integrated in the fact that it offers transportation, e-commerce, and business services to its consumers. The company operates through four business segments, which include FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx Express is engaged in packages and deliveries throughout the US and to 220 countries worldwide. FedEx Express also offers domestic pickup-and-delivery services within certain non-US countries, including the UK, Canada, China, India, Mexico, Brazil, France, Poland, and South Africa. FedEx Express has approximately 55,500 drop-off locations, 650 aircrafts and approximately 55,000 vehicles and trailers in its fright line. FedEx ground offers its service to the North American consumers for smaller packages, primarily

FedEx is a worldwide shipping and solutions corporation that provides services for: Time-sensitive delivers to all of the U.S., logistics solution and business support services. FedEx operates through four divisions: FedEx Ground, FedEx Freight, FedEx Services, and FedEx Express.. FedEx Ground provides services in the U.S and Canada. The service offers Saturday delivery with no additional charges. FedEx Freight provides time-sensitive truckloads or less. Services extend through the U.S, Canada, Mexico, Puerto Rico, and the Virgin Islands. FedEx Services offers solutions for global supply chains, data management services, and e-commerce to its customers. FedEx Express was the first service offered by the company. It included

FedEx specializes in the overnight delivery of the packages of high quality, heavy freights and the documents. The company came up with the overnight air express industry that in the 1970s. The success of the FedEx Corporation was due to the 1990s flattery form that led to the increased competition among the industry players . The company also intensified the mastery of the logistics and tracking ability of the packages during the transportation gave it a cutting edge over some of the industry players hence, retaining the leadership role in the express air cargo and the warehouse for several companies and individual clients. The FedEx operated in two hundred and twenty one countries globally and it served the entire states of America which provided between twenty four to forty eight hours delivery of the valuables and the cargo that were time sensitive globally.

In addition to that, FedEx came up with new services such as Saturday deliveries, delivery by 10:30 A.M., customer interfaces (drop boxes, drive through stations and express delivery stores) and same day pickup of order. This is to distinguish its services. More on that, FedEx's philosophy of "People-Service-Profit" was successful in insuring a union free workforce devoted to customer focus. In 1978, deregulation in transportation helped FedEx to acquire larger planes therefore achieve lower cost. Trade deregulation in Asia-Pacific enabled FedEx to expand further. The acquisition of Gelco express, Tiger International, and establishment of Airport Hub in Brussels expanded FedEx internationally. Inflation and rising global competitiveness generated the need for "just-in-time" supply model, which was the advantage supported by FedEx advanced technologies.

2. Integrated Order Fulfillment: Inbound and outbound order fulfillment services including, picking, packing, shipping and delivering the goods. Online catalogue design and online marketing initiatives to promote new sales. Fedex handled the inventory of the customers in secure way at their hub by identifying separate place per customer.

Furthermore, FedEx flights were not even loaded to maximum capacity. Using just 85 percent of capacity, FedEx delivered a combined 20,726 packages and reaped about 376,000 in revenue. Of this amount, Courier Pak deliveries accounted for just 6 percent of daily flight volume, and 4 percent of daily revenue. Ideally, FedEx should focus on maximizing this unused capacity with increased Courier Pak deliveries, which would result from a direct marketing campaign.

Locations of FedEx Office centers include Australia, Canada, China, Japan, Korea, Kuwait, Mexico, Netherlands, United Arab Emirates, United Kingdom, and the United States of America.

The functionality of FedEx is based on a model that encourages a high level of interconnectedness. The company routes shipments from all over the world through regional hubs. There are only a handful of such hubs around the world. Around five cities in the US form hubs the main hub in Memphis, the west coast hub in Oakland, customs clearance in Anchorage, east coast hub in Newark and Latin America hub in Miami. The use of so many hubs indicates that North America remains a key market, which also accounts for some of the

These are their daily volumes for those services. FedEx has many service areas. They service over 220 countries, territories and every single address in the U.S. FedEx tends to make more than 6 million package tracking requests daily. This is an outstanding number for a company dealing with packaging and locator with tracking numbers. Their express facility has 1,057 stations, and 10 air hubs. While their ground services has 32 hubs and over 500 pickup/delivery terminals. Freight has approximately 355 service centers and nearly 2,000 office locations. Despite all their services FedEx has a mission. Their mission is to produce outstanding financial returns for their shareowners. However, all customer requirements will be met while providing high value logistics, transportation and related business through operating companies. According to FedEx website, “FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers” (About FedEx). Safety is their number one concerns and first considerations in all operations. However, all their corporate activities will be conducted according to the highest ethical and professional standards. FedEx values their people, service, innovation, integrity, responsibility, and most of all loyalty. This company strategy consists of three levels; compete collectively, operate independently, and manage collectively. These strategies will help the company accomplish their goals. Standing, as

FedEx was first established in 1973 as a logistic company with the name Federal Express that be created by founder and first CEO Frederick W Smith. The Headquarters is in Memphis, Tennessee in the US. The company became well known for its fast and reliable delivery service around the world. On its first night of operation FedEx delivered 186 bundles to 25 urban locations in the US with only 389 employees and a 15 Dassault Falcon aircraft. In 1980 FedEx purchased a system for live updates on the packages. In this system, FedEx drivers share the current locations from the trucks to provide updates of the packages to the customers. This information was sent to a central computer of FedEx then the company improved the update system by introducing FedEx.com webpage. This webpage allowed the tracking data to be easily accessible. However, recently, FedEx uses Savvy bundle for packing and tracking the products across couriers. (Baldwin, 2016)

FedEx Corporation, situated in US, is one of the leading supply chain management solution providers in the world. With annual revenues as high as USD33 billion, the company offers incorporated business

When it comes to strategy, FedEx has done a great job of staying on top in the market place after all these years. FedEx has built a very powerful empire over the last decade, insuring customers with different global delivery services. Different companies have different strategies that work with their company to reach a specific goal, at FedEx the main strategy for success would be customer service. Customer service would have to be the number one strategy FedEx is mostly concerned with and constantly researching new ways to make it easier and more convenient for customers to deliver packages across the world. To help accommodate customers, FedEx has established online databases to ensure customers of package delivery; customers are able to track packages from the convenience of their homes or offices. Something else that FedEx has established are flights, and freights for those international customers, they have also improved services to and from all over Europe as well as Asia, in

FedEx is a logistical service company specialized in transportation, e-commerce and business services. The success of FedEx lies on an efficient information system. The business process is as follows: