Fedex Marketing Mix Essays

Decent Essays
FedEx Marketing Mix
Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and ended up building that company he dreamed of.
FedEx Express now delivers about 3.7 million packages per day throughout the United States and to some 210 countries worldwide.
The company operates a fleet of more than 660 aircraft and some 47,000
…show more content…
At FedEx new FedEx Kinko's Office and Print Centers, and FedEx World Service Center locations, customers can drop off FedEx Express packages as well as FedEx Ground packages, pick up shipping supplies, receive assistance, and more.
Also self-Service FedEx Express Drop Boxes are located where the customer needs them–in office buildings, airports, shopping malls, grocery stores, and select Post Office locations. FedEx also has Authorized Ship Centers that provide access to the FedEx transportation network at over 5,800 independently owned and operated pack and ship locations across the U.S. Stores participating in the FedEx Authorized Ship Center program provide many other business services for FedEx. FedEx also provide a time-definite delivery in one, two, or three business days to more than 210 countries through their GSP (Global Service Planning) branches.

FedEx is known for its award-winning advertising and promotions. The reliability, speed, leadership, excellence, and global reach that characterize FedEx are reflected in their sponsorships and emphasized in their advertising.
During the nearly these years, FedEx has done many successful promotions to the target customers so that its business has attracted more and more consumers. The most well-known is "Relax, its FedEx."
The campaign is comprised of television, print, radio, and online advertisements. The main message throughout the
Get Access