preview

Fedex Mis

Better Essays

Executive Summary:
Since 1973, FedEx believes that speed and reliability of deliveries are effective way to win customers and increase competitiveness in global market. Due to globalization competition, FedEx has invested in company’s information technology in order to cater to market’s needs. FedEx started to launch a series of technological system which provide additional services to customers. To compete globally, FedEx has started its logistics operation to generate positive effect on cash flow.
Although FedEx is an extremely successful company, problems occur when five separate subsidiary companies following the acquisition of Caliber System was formed and managed independently. Besides, there is fierce competition among …show more content…

When there are brand followers who provide same kind of services to customers, no product differentiation can be found in FedEx. In this case, the competitiveness has been affected. Whatever FedEx does; sooner or later competitors will duplicate the technology. Besides, by developing new services, that would not be possible without a strong IT capability. Huge cost would be involved when FedEx invest in information technology, it has lead to cost disadvantage. When capital requirements become bigger, it would definitely affect competitiveness.

Besides, another problem is due to the redundancy of operation in FedEx. There are independent operations in five subsidiary companies with completely unrelated names and business logos through separate functions. For example, five subsidiaries have different sales and customer service teams. Moreover, the five subsidiary companies do not share their profit. In this case, function would be overlapping and thus increase the operation costs. Besides, the resources involve are increase too. For example, five times of advertising costs would be involved in five subsidiary companies. When costs become higher, company becomes less competitive in the industries.

Furthermore, when there is different operations among five subsidiaries, customers become confuse. There are multiple marketing group promote services under different parts of FedEx; separate customer service staff

Get Access