Fitbits: Strengths And Weaknesses

Old is new again, hopefully not tie tied shirts and flared jeans, the Fitbit One is a 21st century update on the basic and time proven method on how to lose weight and improve your health and fitness.

Everyone is in control of his or her life. No one, except the individual, knows exactly what tactics work when it comes to health. It can often be a process of trial and error. Andria Martin’s experience with her Fitbit Flex is exemplified through a summary, the writer’s personal reaction, as well as conclusions that are derived from personal opinions.

They have begun to also utilize the fitness tracker fitbit into their wellness program. The fitbit program can help with tracking employee’s fitness in real time. This is a great tool to have to motivate people to get in shape. This is a great way to use new technology and also help people connect with other people who have the same type of goals.

Identifying and evaluating the market would be the best course of action for Fitbit. A global presence is a terrific opportunity. Data surrounding markets which have the capability to leverage the tool would be important. Third world countries may benefit from the product, but not have the electronic capability to support and/or use Fitbit. In addition, the culture and social dynamics of the market would play a factor into how Fitbit is received and would be adopted. A health conscious country similar to the United States dynamics would be ideal. Or segments such as Hong Kong and parts of China may prove as ideal locations, due to the forward thinking

Although personally, I believe Fitbit like yoga pants are more of a fashion accessory than life changing. In our generation, today, we have taken many things related to fitness and have made them a trend. There has been a good amount of research studies that have based their hypothesis on the Fitbit, or use the Fitbit in some compacity during their research. Some of the studies I looked at explained that the Fitbit tracks many aspects of your life, but it is not something to rely completely on. It would be more of a complimentary product than a center stage product. I wasn’t able to figure out who exactly funded these studies, but some were posted in the clinical journal of pain, and the journal of science and medicine in sports. I, myself, didn’t sense or see any forms of quackery. These devices are sold in store as well as online. The claims aren’t definite more motivational. On the website, I didn’t see any testimonials

Being fit means that you should be active, get plenty of rest and eating a healthy diet and the Fitbit One Wireless Activity can help you do all of this. When you are awake the Fitbit will track your distances,stairs climbed,calories burned and your steps. While you are sleeping at night it will measure what your sleep cycle is and see how you can sleep better,also can wake you up in the morning without waking your spouse. You'll be able to upload your stats with your computer via the internet or using your I-Phone. You'll be able to set goals and track your progress with charts and graphs,powered by your stats. You will stay connected with your friends for friendly competitions or for their support,you can stay motivated by earning badges. 24 hours a day you will be able to log into your food,work-outs and a lot more,bring greater fitness into your life- socially and seamlessly.

A few other competitors that Fitbit has gained is as previously mentioned Nike, Garmin, Jawbone, Adidas, Microsoft band, and Samsung Galaxy Gear Fit. In the maturity stage sales tend to decrease. The new marketing objectives are to find new buyers and new uses for the product. The product has fewer new variations and some of the lets known name competitors tend to leave the market while the profit has started to decrease.

FitBit is a wireless health and sleep tracker. The company’s goal is to provide a unique product, rich features at a highly competitive price. Target segmentation includes athletes, students, professionals and other groups in Australia. The product will be distributed to most of the electronic specialty stores and online. The tiny device will help people taking advantage of their

Affordability and availability. Fitbit has designed various products with unique features and look that determines the individual product’s price. This price strategy has benefited the company by offering different products at a reasonable price. Fitbit is also available for

By facing strong competitors, Fitbit struggles because of their global penetration, strong consumer base and higher financial capacity.

Fitbit wants well-established geographical areas where everyone shares some characteristics and similar actions. Targeting certain areas or zip codes to get the most valuable customers such as a college campus or where companies are hiring their specific target markets. Looking at the research and reviews, customers mostly complain about their data uploading online or on the app; so Fitbit will need to make the technology more accessible all over the United States and geographically when consumers are traveling. With today’s technology, consumers expect efficiency with minimal disruptions.

Fitness apps collect multiple different types of personal information and health data such as age, weight, height, body temperature, sleep cycles, activity levels, and so much more. According to Jessica Rich, the director of the Federal Bureau for Consumer Protection at the Federal Trade Commission, “Health data from [a person’s] connected device, may be collected and then sold to data brokers and other companies [they] do not know exists” (Liebelson). Lots of popular companies such as Nike, Fitbit, and Garmin collect personal information in databases and use it within their own company to better their products. However, there has been talk that these companies have secretly been selling their data. University of Colorado law school professor, Scott Peppet adds, if not already “Fitbit will eventually move toward sharing this data” because it “is so high quality that I could do things like price insurance premiums or I could probably evaluate your credit score incredible accurately” (Liebelson). This should be terrifying to the average consumer because it means Fitbit could easily make top dollar for their health information and they wouldn’t even know about it till it was printed in an article in the New York Times. Not just Fitbit, but any major fitness corporation that has an app could sell information to other companies. Rich says, “these companies could use [their] information to market other products

Fitbit was founded in 2007 as a way to “empower and inspire [users] to live a healthier, more active life” (Who, 2017). The service

The fitness tracker industry is set to nearly triple from one valued at $2 billion in 2014, to $5.4 billion by 2019. Today only three companies share the 65% of the global fitness wearable technology market, Fitbit with 22.2%, Apple with 18.6%, and Xiaomi with 17.4%. Both Android Wear and the Apple Watch are in the fitness game too, and even traditional Swiss-made watch manufacturers such as Mondaine are adding activity tracking to their range.

Fitbits product line includes five different trackers and two smartwatches2 which shows that they are not only focusing on a small number of customers because they have a product for every customer who wants to track there all-day and fitness activities, independent on how much money they want to spend, and which features the customer wants. Furthermore Fitbit follows a mix of the market leader strategy of expanding total market “We will leverage our leadership position, recently acquired talent and IP, and the valuable data we collect to improve demand “3 and protecting market share “Fitbit is taking direct action to reduce operating costs, improve efficiencies, and strengthen performance while maintaining necessary investment to drive future growth and maintain its global leadership position”4 Since the market of wearables is growing Fitbit has to expand, which the CEO announces as there aim “to capture share of the fast-growing smartwatch market.”5 to keep their global leadership