Ford Hybrid Case

    2.  Based on HEV sales to date, how would you describe U.S. buyers of electric passenger cars?

The world’s population is at a steady growth, and it’s not going to stop. More and more people are in need for transportation, and a majority of them choose private transportation over public transportation. The author of The Gas-Electric Hybrid Demystified, Sara R. Howerth, highlights the development of hybrid vehicles and their purpose in the world. Her article’s audience is pointed towards young adults, essentially students; reasons being they are the new generation, and a portion of them are entering post-secondary having to pay for school, transportation, residency, etc. The article presents a useful resource to young adults that explains the growth of an improved system of private transportation that applies to fuel efficient, cheaper, and less-polluting vehicles. The purpose of the article is to teach young adults about a product that can both help them and help the world around them.

In this article “Why the Gasoline Engine Isn’t Going Away Any Time Soon,” Joseph B. White states that alternative energy cars could be the start of a revolution in the automaker world, however, complications interfere with the outcome. Although the author suggests different ideas on alternative vehicles, he contradicts himself numerous times while also lacking credibility of any sources.

The target audience throughout the 129-year history of Popular Science magazine has traditionally been working age males. The advertisements within that magazine reflect the audience in whom they are attempting to reach. From new technological gadgets to old-fashioned tools, the advertisers know what will be attractive to the reader, and to the reader's wallet. Of these advertisers, the most popular by far have been those from the automotive industry. The Ford Motor Company has chosen to strategically advertise within the pages of this magazine on numerous occasions and with various ads that were meant to lure new customers into buying Ford vehicles. It is interesting to notice that the styles of these advertisements are schemed with just

2. Why do people buy SUVs? What benefits do SUVs deliver? Does the product make sense on a rational, economic basis?

In the automobile industry, there are factors that cause a shift in the supply and price elasticity of the supply and demand. These factors can cause the

CONSUMER TASTES | How many customers will sign on the line for a new car? Incentives from one dealership force the hand at others. Consumer taste affects which

This is a real life problem and as you research the vehicle you may discover that success is not a certainty. Apply marketing theory for grades!

Just about everyone wants a car but no one Wants to pay for gas well now thanks to technology we don’t have to yes thanks to the discovery of the electronic car people can travel solely on the power of electricity but most people say that Unless some new type of battery is invented these electronic Car are nothing more than a dream but these are far more than a dream and very much so a part of reality But what does the future hold for these cars

For instance, if the price of gasoline continue to increase, the hybrid car would be considered as price inelastic because although the price of the hybrid car may increase somewhat, the consumer will be able to save money on gas. On the other hand, if the prices of gas are stabilized, the hybrid car will be considered as price elastic because if the price of the hybrid cars are on the rise and a conventional car costs less, the consumer will go with the conventional car.

·         The vehicles that are being sold are expensive so selling such products would have a good impact on the economy.

A number of hybrid vehicles have been built and tested since 1980. Some of these vehicles have impressed analysts with their performance and low levels of exhaust and petroleum consumption. Interest in hybrid vehicles jumped in late 1993 with the announcement of funding for

The curve at the bottom represents hybrid vehicles that cannot run on electric only mode. Six models are selected from four degrees of hybridization which are micro, mild, medium, and full. Staring from 0% at the bottom left, the curve goes up as the degree of hybridization goes up. The Vue, one micro hybrid car model, can reduce the petroleum usage by 18%, while the Toyota Prius, one of the best full hybrid models in the world, can reduce the petroleum usage over 40%. Even though the Toyota Prius can

Figures of different hybrid models will also be included as well as a table comparing the costs of various hybrids to traditionally fuelled cars. This will help the audience get a sense of the price ranges for hybrid vehicles before they go out and decide to buy one. Finally, a table dealing with the performance specs of hybrids will be added to emphasize certain limitations with these models.

Also, if Honda decides to make a big change to hybrid technology, they will see other companies dominate the petrol car industry and gain much more market share.