Tesla Case

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

The aim and vison of Tesla Motors is to provide in the short run cars which are affordable to the average consumer, it started making first sport cars for the enthusiast for speed and environmental preservation, moving then to the second phase to the large market who choses affordable compacts and sedans which in turn will promote and stimulate the electric car trend.

Tesla Motors are noted to have personnel with a unique expertise in their field of work. These individuals help in carrying out activities that lead to the great performance of the company. The various innovations applied by these people is what led to the better performance of the company. Elon Musk along with taking over the leadership of the company brought about his experience in the firm and this was to influence the future performance of the company. Elon masterminded the designing of the Roadster and also included the marketing of the ordinary vehicle in the goals of the company (Hunger, 2010). This was something which had not been done by those who were there before him and thus his

Tesla Motor Inc. is known for having cars with a sleek, up-scale aesthetic that could be paralleled with other well-known, high end, European made vehicles like a Porsche or Ferrari. Some may compare investing in Tesla as either a “brilliant” or a “bad” decision. It is certainly up to the correct investor to find a lucrative opportunity in this company. Now, why is it that Tesla is such an enigma in the car world? As of July 2014, US News said that stocks in Tesla rose from $72 a share to $220 (Divine, 2016). This was during a time when the country had a liberal president that was pushing for a movement towards eliminating fossil fuels. Fast forward to

The source of Tesla’s competitive advantage comes from its ability on using an existing technology in an efficient way. Electric vehicle technology is in existence for a long time but no one was willing to take the risk of using it. So, Tesla took the risk and distinguished themselves from other carmakers in the industry by revolutionizing its main component, the lithium-ion batteries. They made the battery more efficient, so it can hold the charge longer and provide better mileage. It much improved compared to conventional hybrid or plug-in based electric vehicles.

Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company 's early development prior to Elon Musk 's involvement. Tesla was founded in 2003 by engineers who had a mission to change the way the we thought of cars, and to convince our world that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented the first powertrain for a sports car built around an AC induction motor, which was later patented and inspired the company’s name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60 in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General Motors, now called Tesla Factory.

Tesla has become the first automaker to implement a direct sales business model, they don’t rely on middlemen to get their product to the masses, instead they go directly from the factory to the future owners via online sales. The people who are already costumers are satisfied and this makes their user base grow via word of mouth.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

They are considering disruptors in the electric car market. With their advance innovation and stylish design, many consumers are willing to pay high price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers waiting for their new released backed order products.

Between 2003 and 2013 Tesla was arguably one of the most controversial companies. An innovative company with a breakdown idea, had no financial success in its first decade. With the addition of Elon Musk in 2008, Tesla had a fresh new face at the stern of its company and was poised to make big strides into the future. Those strides finally broke through in 2013 with its first truly positive financial year. However, this year was not without trouble as Tesla found itself in the news for the wrong reasons. On several occasions their Model S design had issues with car fires. Though this did not cause a complete catastrophe, it cased questions to the true safety of their vehicles. Tesla would fight back by arguing the safety of their vehicles saved the drivers lives in addition to unforeseen circumstances that caused the fires. Because of these incidents, investors did get spooked and expectation for the remainder of 2013 and projected 2014 were lowered, yet once again Tesla powered through and had their best year of existence. With these above factors, Tesla is at a true crossroads: do they continue the uphill climb that 2013 presented, or do they falter and fall pretty to its competitors.

Tesla Motors, Inc. is the world leading electric automotive and energy storage company with several models of cars: The roadster, Model S, and the newly introduced Model X. The company was founded by Elon Musk. The company strives to provide clean energy driving and has set sights on providing the affordable electric car driving experience. It has undergone several rounds of funding with the Elon Musk funding the first round himself, The company was listed on the NASDAQ and is now a publicly traded company, it has partnered with Toyota recently to work on a new ERav 4 veichle. Tesla manufactures and builds cars in the United States of America Palo Alto, California is where they have their global corporate headquarters. They sell into the Canada, Europe, Asia and Australia. They have a unique sales strategy and sell cars directly to consumers without third party dealerships. They have showrooms in malls where consumers can learn more about the car and place an order online. They operate in 22 American states with these showrooms. They have had to fight hard to maintain their current sales strategy of selling cars directly to consumer this is said to save consumers unto 8% on their luxury car purchase.

Throughout the past couple decades, Tesla has built an intriguing brand that has captivated the minds of consumers around the globe. In a society burdened with global warming and environmental issues, Tesla’s innovative autos act as breath of fresh air, or even a solution to the woes plaguing our planet. The advantage of

Tesla is a for profit organization and they chose to give away their patented information about the design of their electric cars to other car manufacturers so that they can also contribute to helping the world. Some people may feel that this was a dumb decision by tesla to give away the one advantage that made them stand out from the others. Even though other car manufacturers will have the information to create the electric car they do not have the biggest advantage that

Tesla Motors Inc. was founded in 2003 by a group of engineers, one of whom is now the current CEO, Elon Musk. The company was founded on the ideals of not having to compromise to drive electric. These vehicles would be “better, quicker and more fun to drive than gasoline cars” (About Tesla). Tesla launched its first car in 2008, the Tesla Roadster. It is known as the first car to use a lithium-ion battery and revealed Tesla’s cutting-edge electric powertrain. Since then, Tesla has been able to expand with the Model S, Model X, and Model 3 (that has just begun production this year). Not only do they build electric cars but have expanded into scalable clean energy generation, storage products, and charging stations.

Unique position in automotive industry: there is public excitement for the vehicles Tesla manufactures. Tesla has a climbing interest among investors as that population continues to grow and the company’s value is increasing with the development of a sound financial strategy for future value. The intangible appeal of the Tesla car product is the high-value of a new company projecting market confidence.