preview

Four Week's Business Analysis Technique

Decent Essays

For this week’s business analysis technique I have chosen technique 68. This technique looks at developing different business scenarios in order to: determine clarity in a situation, valuation of techniques, identify areas of support, or a subsequent for user training. By reviewing the different scenarios you have the ability to fine tune your business model and position the company for a sustainable growth. For the past ten years I have relied on these different scenarios in order to test the effectiveness of marketing and training. By going into a retail environment and posing as a customer I get the opportunity to see how employees interact with customers and test their knowledge of the products. This would be considered concrete examples of success or failure. In Figure 1.0 – Scenario 1, I have provided a secret shop here in Overland Park. This conversation took place at the Academy. The reason for this scenarios is because I rolled out a brand new training program for all outdoor retailers in order to push product knowledge to the employee level. Secondly Academy pick up my action camera to compete with the industry leader. Currently GoPro is being marketed to the marine fishing segment and the Garmin is …show more content…

There are a couple ley indicators that make resolving these issues difficult. The first would be is that the market leader has created this market and benefits from many individuals not know in what an action camera is but rather it is known as a GoPro. Not matter how much I market to this customers it will be increasingly difficult to overtake that position. The second would be that there is a high percentage of turn over within retail establishments. Resulting in a much more difficult situation for training. The investment of training is lost once the employee leaves and the new person get

Get Access