Fresh Direct Executive Summary

Decent Essays

EXECUTIVE SUMMARY Fresh Direct is an online grocery store that provides home delivery to its customers. Fresh Direct offers delivery within twenty-four hours to most areas in New York City and portions of Nassau and Westchester Counties, New York; Fairfield County, Connecticut; Hoboken, Newark, and Jersey City; and Philadelphia, Pennsylvania. Fresh Direct offers its customers an innovative time saving method of grocery shopping. Over 3,000 fresh food and grocery items, as well as kosher and organic goods are available to the company’s 250,000 plus customers.
Fresh Direct was established in 1999. The company’s Co-Founders are David McInerney and Jason Ackerman CEO. The idea behind their business was to let customers place orders for food online and avoid having to go to a physical store. With the culinary skills of Tina Bourbeau as the company’s Executive Chef and Senior …show more content…

It's faster, it's fresher: It's grocery shopping perfected.” (About Us, n.d.)
The examination of the Fresh Directs internal environment by means of the value chain and the resource based analysis, has confirmed areas where value is created and also where there is a competitive advantage. The company generates value by performing daily activities such as sales and services.

MISSION STATEMENT AND GOALS Fresh Direct’s mission statement claims “Fresh Direct prides itself on sourcing the highest quality food and freshest ingredients available. We believe nutritious, delicious meals and convenient service allow customers more time to live healthy lives.” The goal of Fresh Direct is “We strive to offer the highest quality food options that provide a point of differentiation. It is not enough for us to bring you tasty, delicious and fresh choices, we also want to continually deliver new and unique

Get Access