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Friedman And Globalization

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What is Globalization of the local? In this chapter, the way of looking at globalization is that is contrast the traditional view of Americanization. The phase of globalization began to get exposure when the fall of the Berlin Wall there was a justification around the world that globalization means “Americanization”. Globalization is known to have haven an American look, an American face and an American taste. The American clothing designers and American-fast food chains was the best advantage if the fallings walls in the flattering of the world Friedman states, that there was concern that globalization was really “Americanization” in the form of American cultural imperialism. The reason behind this statement is because many of American cultural products such as, (music, films, restaurants, etc.) …show more content…

Friedman also believes that while the flat world platform had the potential to homogenize cultures, it has a greater potential to foster diversity to a greater degree than has ever happened before. The primary reason for Freidman statement is that “uploading” made it possible for the globalization of the local, it allowed anyone with the access of a computer and the Internet to put information on the web. Uploading allowed the people to create and upload their own content, which included music, videos, photos, software, dictionaries, which created in enhancement to the cultural world. The flat-world platform actually enable you to access your local culture and upload to the world. With the term uploading you can just about upload on the internet if you like. For example, you can write your on song, create podcast in any language and post it on a podcast site. This allows different cultures to explore different things as they

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