GAMBLING SWOT ANALYSIS

Gambling is becoming increasingly popular in today’s society. Major casinos and online gambling sites attract

According to the Commission on the Review of National Policy toward Gambling, gambling in the United States grossed over $40 billion dollars in 1995 (Dunstan, 1997). Professor I. Nelson Rose describes three waves of gambling during the history of the colonies and the United States. The first of these waves began during the start of this great nation and lasted until the mid-1800s. The second wave was at the end of our Civil War and lasted until the early 1900s. Finally, the last wave started during the Great Depression and is still going strong today. I believe a fourth wave has already commenced with new technology paving the way. The new technology consists of, first and

Economic The Australian gambling market is remarkable in the world’s gambling industry. It has already been mature and showed a very strong growing momentum with 2.9% annually over the last five years, and it was predicted that the growth rate would be constant in a medium-term period. (Sudarsanam, 2011)There are four categories of gambling activities. Gaming is the largest type with the annual turnover over $10.2b, and other three types are Casino, wagering and lotteries, and the annual turnover was $3.2b, $2.6b and $2.1b respectively. (Sudarsanam, 2011)

Gambling has been a popular activity in the United States from the 1600’s to the present day United States. As gambling grows as a worldwide enterprise, it expands the United States with the opportunities it provides and the attention it consumes. Gambling as a whole benefits different recreational activities and events such as sports. Gambling also allows people visiting places like Las Vegas to enjoy playing poker with friends and even winning money after a game of poker or Slot Machine. Gambling allows many activities to be expanded to their full potential and offer people the full

The casinos at these resorts are crowded daily with adults who share the love and excitement of gambling responsibly. Guest at the hotels and resorts can also enjoy other options for entertainment like spas, shows, concerts, and dining. Guest can also enjoy playing a variety of free casino themed social games which is used for advertising the products and services at the casinos. Today the company is focused on building valuable relationships with their loyal customers to regain market share and boost competitiveness and profitability.

--Company performs its own employment screenings, independent of the registration process. The intent is to check background and to avoid hiring people involved in crime, violations. --Licensing of casino personnel so this will ensure that the right person is employed and those who fails the registration process is not employed by casino company. --Training and retaining well qualified employees to ensure that the right type of people is employed: Company provides extensive further training to employees to standardize its activities. Cultural controls (exist to shape organizational behavioral norms and to encourage employees to monitor and influence each other's behaviors): --Controls were legally mandated because the gaming industry is highly regulated. Companies have to maintaining its licenses and paying gaming taxes to be allowed to continue operations. --Company is operating in highly competitive environments and competing against other companies. They were required by regulations to report suspicious activities related to money laundering and report any cash transaction in excess of $10,000. Results controls (Policies and procedures that help ensure management directives are carried out to achieve the desired result. It involves rewarding individuals for generating good

Casinos are an enterprise with an open system organization containing permeable boundaries. It strives in teaching their employees in each department to work together and to provide quality service to its customers. It needs to compete in a complex and dynamic environment,

Robert Kiyosaki once said, “Successful people take big risks knowing they might fall hard but they might succeed more than they ever dreamed.” This man is a billionaire that hit the jackpot, while gambling. He now owns eleven different businesses and he is worth over eighty million dollars. If someone could learn how to astute, they could live like him too. The articles, The Legalized Gambling Debate, Sports Betting Should be Legal, and Should Sports Gambling be Legal?, all attribute thought to this suggestion. Gambling is a feasible business as it provides revenue, sponsors education, and inspires gamblers.

     Gambling addiction is an issue found in numerous areas where gambling is legal. People who are addicted to gambling, also know as problem gamblers, face many health risks including depression, suicidal thoughts, loss of sleep, loss of appetite, migraine and anxiety in addition to marriage breakdown, problems at work and bankruptcy (9). About 2 percent of adults are thought to be problem gamblers (1). In today’s society this costly addiction is not often considered to be a common problem among those who gamble. Only a small amount of states in the U.S. give enough attention toward this rising problem of people that are sometimes even willing to commit crimes just to aid their addiction. In the past our

Expert gamblers outperform the every day citizen with their skill and expertise, holding this special kind of intelligence to measure risk and uncertainty, quite frankly we should acknowledge and admired by them. Their ability to gather information and outweigh the benefits and disadvantages of a bet gives them immense ability to profit off an industry that many fall to.

The casino marketing is directed to individuals who want to have fun and those who are willing to risk their mortgages (Klebanow, 2009)

When choosing to gamble their hard-earned money and although most do not believe they are going to win, consumers are spending their money on the emotions and feelings the activity of gambling conjures. Consumers gamble because they want to feel the high of an adrenaline rush, escape the pressures of their daily lives, and feel as if they are engaging in risky behavior without actually betting their life in exchange for the rush. The feelings of exuberance and anticipation are most of the package deal in which consumers invest when they make the decision to bet their money inside a casino, or in any other gambling environment. Although consumers know the odds are not stacked in their favor for significant monetary gain, the feelings and

Founded back in 2006, Betsafe is a Bettson owned brand that now has over a decade of experience under its belt. Like a lot of its competitors, this online casino has Swedish roots and while not being the flashiest name on the market, it seems to be bringing punters enough when it comes to game selection, bonus offers, and customer support to command attention. What’s expected of Betsafe these days probably isn’t the same as it was a few years ago, as the platform is hardly a fresh face on the scene anymore. Recognised as an industry veteran, in our experience Betsafe provides a solid - yet fairly unspectacular - online casino experience.

“The geographic location of a casino is a huge consideration” (Lewis pg. 1). Demographics, travel patterns and nearby competition play a significant part in casino design. “ Most people in North America live within a day’s drive of one or more gaming areas” (Lewis pg. 1), so in order to attract people to the casino there must be something other than the gaming floor to draw them in. Many amenity and non-gaming attractions must be considered in order to really stand out. The casino must design strong support facilities, a hotel that can accommodate as many players as it can afford, a parking system for the traveling patrons, non-gambling facilities for families and it must be an inviting space.

For thousands of years, mankind has enjoyed spending money on games of chance. Today this has developed into a multi-billion dollar worldwide phenomenon- the gambling industry.