preview

Gallup Inc.: Control Of Crime In Venezuela

Better Essays

DESCRIPTION OF PROSPECTS & COUNTRY
According to Gallup, Inc., an American research company, Venezuela was ranked as the most insecure nation in the word in the year of 2013. (Crime) This high insecurity not only affects the lives of citizens, but also foreigners in the country. The most affected group of people is the middle class, who are more concerned about such high crime rates rather than the current shortage of basic goods. In fact, Venezuelans were forced to change their ways of life due to the country’s hazardousness. The following graph illustrates the rise in the homicide rates from the years 2000-2011. This indicates that there have not been advances in the control of crime and violence in the country. Venezuela has become one …show more content…

This is a win-win situation for both companies as DSC will introduce a brand new product into the Venezuelan market at a low-cost, and we will have the opportunity to gain market share with a well-known established company. Not to mention that DSC will act as our distribution channel since they will promote and display our products. Eventually, if the partnership succeeds, more products will be exported into the Venezuelan market and DSC will incorporate more of our products. This new partnership will allow both companies to create and secure a high return …show more content…

We will be charging 15.99 CAD, which equals to 121.418 VEF. And our gross profit per item will be 6.44 CAD.
Benefits of the Product
Our product, personal alarms, is a small device that emits up to 130 decibels in order to distract, disorient, or even surprise the assailant. It is used to attract the attention of other individuals in case an assault occurs, therefore, scaring off the assaulter. This is the perfect gadget to carry around since it is relatively small and practical. However, this should be considered only as a temporal solution, rather than relying completely on this. The benefits are very clear as outlined below:
 User-friendly design for individuals of all ages
 Small size, discreet and easy to wear
 Cost-effective option
 Easy way to alert others if you’re in

Get Access