Within the video game industry today, GameStop will be a good long-term investment. The evolution of technology has been huge in the industry. Although technology has caught up to GameStop, they have had a few technology strategies to keep them at the top of the industry. However, in the midst of the technology challenges they went away from what made them unique to stay above their competitors In order for GameStop to be a great long term investment they need to uphold what their mission and vision statement says. In 2010, it was predicted that GameStop will end up filing bankruptcy like Blockbuster due to online streaming of the video and game. For a few years it was looking that way as GameStop was steadily declining. With a change in management, …show more content…
They have committed to cultivating innovation within the retail industry and leading the charge in discovering new technology advancements that drive positive customer experiences. There has been many challenges that they have face with technology, yet they have embraced the technology change overall.in 2014, GameStop launched GameStop Technology Institute (GTI). This is a new business that focuses on creating affiliations with leading technology corporations and academic institutions to deliver new innovation and technology solutions for today’s consumers. Recently, GameStop has teamed up with Microsoft implementing a beacon technology using a supplier called Shelf Buck. This this an app that uses Bluetooth for customer’s smartphones. If customers are signed up with the app, and are located near a store they will receive information on deals going on in the store. GameStop can know exactly where their customers are and what offers and messages they would be interested in receiving on their smartphone. Their staff has been introduced with tablet devices that alerts them when a customer walks in the store and start a conversation with them if needed using their loyalty customer information. This major innovation was key because consumers use their smartphones for almost everything. GameStop wanted to separate themselves from the competition by not sending ads through mail daily. …show more content…
Not only just stick to what they do but add on with innovations and affiliations like that have been doing. Their originality of the buy-sell-trade concept is what makes them unique and keeps them at the top. That resource will always stay protected because they are the only in-store company to do all three and sell used and new games. Consumers can do all three online, however as previously stated there is a big inconvenience in many ways with doing things online and shipping products. GameStop has established loyalty with customers over the decades that no other competitors can take away. They has seen a bit of a depression once online gaming was introduced, but they seemed to have gotten out of that and look to continue to make their way to the top. GameStop should form more partnerships with companies to maintain leverage in the industry and continue to market their brand. One of their major partners is Microsoft which allow them to sell digital content at retail stores, and be advertised in their ads. It also allows them to migrate their website from a purely e-commerce site to a gaming platform that users can visit to play, learn and purchase games. In order to reach long term goals, CEO, Paul Raines states, “The strategy is to be a multi-channel aggregator for gaming. We want to be the destination for gamers, whether they are getting content via online,
Companies are growing by bringing in new stores to new locations rather than come up with innovation in the terms of bringing the products to the consumer. As written in business insights, the industry is recession proof but personally we believe that the companies’ sales are
The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic
Blake Ives is the CEO of a seven-store grocery chain in Dallas, Texas. Ives had been inspired by Korean subsidiary of UK grocery giant Tesco, called Home Plus in Korea who has become the dominant local player. Home Plus uses QR code technology at subways stations, in order to enable customers to purchase their goods online while waiting for trains. The idea works in Korea but in Dallas, there are no subway systems. “The great intuition of Home Plus has been converting idle time (waiting in the subway) to productive time (shopping).” Ives needed to create something unique for Dallas, that would not require a high budget investment or the opening of new stores and at the same time would create significant value for Upscale
However, GameStop is still at a disadvantage, because there are such a large number of competitors in the industry. Buyer’s bargaining power are high, since there is no brand loyalty in the industry. Customers are very well aware of the market price of a product and will look for the best deals they can find. Suppliers have high bargaining power since suppliers can choose to integrate forward and sell their products themselves. The success of the retail gaming industry is very dependent on the availability of supplier’s goods. Additionally, since there are low barriers of entrance, substitute products and new entrants often appear in the market. Since most competitors in the industry do not have a strong presence, the expected retaliation towards new entrants is low. An increasing popularity of smartphone games and social media games such as Farmville on Facebook, allows customers to play against friends. Although these social media games do not offer the same experience as a video game, the fact that virtually no switching cost is associated with switching to a competitor’s game and since they are so cheap compared to video game disk and consoles, can easily drive customers from video gaming to online gaming. (Exhibit 2)
The question is, how? The uplifting news is the online world is soaked with customer criticism in regards to your items and stores, as well as those of your rivals also. What's more, the awful news? Indeed, as of not long ago there has been so much data you could rapidly get to be overpowered attempting to understand it all. Be that as it may, not any
Additionally, I’d recommend Target enhance their smartphone application and make it their goal to create a differentiated shopping experience for their customers via the smartphone app (Wahba, 2014). Lastly, similar to Walmart’s Savings Catcher, the app should electronically complete price comparisons for customers with other competitors in the area and automatically award customers credit that can be applied to future purchases from Target’s smartphone app or website (Walmart (U.S.A), n.d.). Leading – Drive customer awareness and downloads of the smartphone app by leveraging existing TV, print, web, and other advertising. I’d also recommend that all frontline management and associates, particularly cashiers energetically inform customers about the enhanced smartphone app and its new features. Furthermore, Target would launch a contest for all store employees, select daily winners recognizing employees that effectively inform customers about the app, and have associates share best practices via Target’s internal employee social media
Best Buy’s History & Main Characters: Best Buy is Minneapolis-based and is North America's leading specialty retailer of consumer electronics, personal computers, entertainment software and appliances. Throughout Best Buy's 37-year history, the company has maintained the tradition of making life fun and easy for customers and employees, while providing a significant return to partners and investors. It has 80,000 employees and over 550 stores in the U.S., in addition to the brands Best Buy Canada, Future Shop and Magnolia Hi-Fi. Their leadership is led by Dick Schulze, Founder and Chairman, Brad Anderson, Vice Chairman and CEO, Al Lenzmeier, President and COO, and Darren Jackson, Executive Vice
Technology at Wal-Mart has advanced so much so that it has not only enhanced the customers experience but has help Wal-Mart to become more energy efficient as well. Besides Wal-Mart e-commerce website the company has looked to @walmartlabs for new innovative technology to help keep the company relevant in an era with many different competitors. Wal-Mart was originally a leader using a Retail Link sales-data system that helped Wal-Mart to analyze their customers shopping carts to capitalize on trends; however, other competitors were able to get hold of the software and now have the same electronic analytical abilities as Wal-Mart (Neff, 2011). This has in turn decreased Wal-Mart competitive stance. Wal-Mart by using @walmartlabs is testing an application called Shopycat, which will utilize social-media sites like Facebook that will use member
Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.
Best Buy’s mission statement is “our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers – and we rely on our employees to solve those puzzles” (bestbuy.com). The company has an objective to to provide the best technological products and service solutions to customers throughout its markets. Best also has as an objective to provide expert services to customers at prices that are described as unbeatable. The objectives also include the company having sustainable growth and earnings. The company marketing the products that is based on an operating model that is considered as customer centricity achieves the sustained growth and earnings. Best Buy uses a strategy that focuses on helping customers to be able to realize what they needed to stay connected with technology and the products that are desired. The company also spends time monitoring the needs of its customers, which
Our first alternative states to have 401 Games add online sales to their website. 14 of the competitors already have online sales as shown in SWOT 1. This would be a major opportunity because online sales are increasing in this industry too (SWOT 1). 401 Games can still offer very competitive prices for their products offered online. Another big advantage of this option is that it can boost sales tremendously. When 401 Games doesn’t have a game in stock, they recommend the customer go to a competitor to buy it, with online sales, 401 Games can refer their customer to their website and have them order it online. Then, the customer would get the game as the same great price and it would be shipped directly to the customer without the hassle of them having to come into the store again.
The purpose of this report is to research and examine Toys "R" Us, the world's largiest toy chain store, so as to provide the company with strategic recommendations for future success. To throughly understand the company, the analysis is divided into multiple focus points: industry analysis, firm strategy analysis and firm financial analysis. The analysis concludes with rating that we give the company's stock as well as our strategic recommendations for the company to increase it's overall preformance.
Toys "R" Us, Inc. is the world’s leading dedicated toy and juvenile products retailer. As of January 29, 2005, it operated 1,499 retail stores worldwide and generated 11.1 billion in revenue. However, that’s a decrease of 1.9 percent from a year ago. Toys "R" Us has suffered from both downstream demand and increased competition from mass/discount channel such as Wal-Mart and Target. A group of private equity investors intends to do a leverage buyout of Toys "R" Us. They want to determine the risks and merits of an investment in Toys "R" Us, evaluate the spectrum of returns using multiple operating model scenarios, and identify strategic actions that might be undertaken to improve the risk/return profile
and see what points have been earned in the My Starbucks Rewards program. End users can use
This paper researched the fact that the Toys “R” Us Company was displaying a weakness in financial related issues due to the lack of proper strategic planning. This made the company susceptible to many threats in the industry’s competitive environment. The research has shown that its main competitors Walmart, Target, and Amazon are functioning successfully in the industry while Toys R Us heads for bankruptcy. This research emphasizes the fact that Toys R Us has not taken steps to strategize its operations properly which resulted in a loss of revenue and opportunities in their environment. If the company does not take steps to better its strategic planning, the company will not