Gander Mountain: Outdoor Sporting Goods

Today, Bass Pro Shops is a multi-billion dollar enterprise that specializes in sporting and hunting equipment. The company's current position is a far cry from its modest beginnings in 1971 when the company's founder, Johnny Morris began selling fishing lures on just two shelves in his father's liquor store. With fifty-two retail outlets as well as a number of Outdoor World superstores in the United States and Canada, a user-friendly Web site and extensive mail catalog sales, Bass Pro Shops has become a leading sporting and hunting goods in North America today. To determine how the company achieved this impressive growth, this paper provides an analysis of Bass Pro Shop's corporate strategy using Ansoff's Growth Strategies and Porter's generic strategies for growth, the company's market segmentation and marketing mix. Finally, an assessment of appropriate Bass Pro Shop's marketing metrics is followed by a summary of the research and important findings in the conclusion.

Competitive rivalry. It appears that Deere rivals pose no threat. There are more than 1000 business that produce farm equipment but Deere has carved out a stake in the market that makes them the big fish in the pond. Deere band and customers focus has proven to be a strategy that has kept them above all others. Product quality, innovation, customer service, branding, and performance were essential areas rivals competed on. Generally, price competition between the three rivals was low; as a result, competition centered on overall value instead of price. Deere aim at feeding the world has pushed them to seek what farmers need and make the equipment tailor to those needs.

Cabela’s is a well-known retail company in the United States and Canada which advertises products of clothing and accessories for any outdoor activity such as hunting, fishing, camping, boating, etc. For example, the merchandise they sell in the store ranges from firearms to boats. Apparel offered by Cabela’s is well known for outdoor activities and needs; but popular name brand clothing and accessories for everyday use are also an option for any potential customer.

Cabela’s, the world’s foremost outfitter, offers quality hunting, fishing, camping, and outdoor gear at competitive prices. Their main marketing objective is to be the market leader in this space. Their product offering is vast and includes guns, boats, ATV’s, clothing, footwear, home/cabin supplies, and gear for outdoor hobbies.

Becoming a mountain man means learning many certain skills. Knowing how to handle a gun, combat, hunt, and being able to communicate with the Indians were major factors when becoming a mountain man. They needed the physical strength,

Taking my efforts a step further I went into the company’s handbook that you can find online just as most companies. When reading through their handbook you begin to find the meaning that Dick’s is looking for. It states that they want you to hold the image that Dick’s has created for the many years of business using honesty and integrity in your business dealings and holding yourself to a high standard as an employee (Dick 's Sporting Goods, 2004). As a whole the company does fairly well with this. When talking to employees you can get the sense of they may be faking how polite they are but for the most part you feel like they are willing to help you in your search of what you’re looking for or even help you in finding the best product for you. Just reading through the handbook you really get a sense of how much Dick’s values their customers and values their employees and how they are expected to act in the work place.

Cabela’s Incorporated, touted by many as the outdoorsman’s ‘Disneyland,’ is the largest mail-order, retail and internet outdoor outfitter in the world. Cabela’s is a direct marketer and specialty retailer of hunting, fishing, camping, shooting, and related outdoor recreation merchandise. This giant seller of outdoor sporting goods only operates out of less than 75 stores in more than 30 US states, plus seven stores in Canada. Cabela’s primary competitors are Bass Pro Shops, Gander Mountain, and The Sportsman’s Guide. (Hoovers, 2015) Located mainly in the Midwest, the Cabela’s destination stores include such features as waterfalls, mountain replicas, aquariums, in-store shooting galleries, and banquet and meeting facilities. Cabela 's sells footwear, clothing, and gear for fishing, hunting, camping, and other outdoor activities. Cabela 's also mails more than 132 million catalogs each year, sells magazines and merchandise online, and has an outdoors show on television. Cabela 's was founded in 1961 by chairman Dick Cabela and his younger brother, Jim. (Vault Rankings & Reviews, 2015)

Eastern mountain sports is an ideal store to get your items such as mountain gear or other related things that make you discover heights with caution and get you excited. It is an ideal store for sportsmen and can change your overall conception as you might be involved in various events you want to take part in.

Competitive Rivalry: It would appear that Deere & Company has set itself apart from all potential competitors. They have created an extremely unique brand that has attracted consumers away from potential competitors and really has been able to put them in a segment of their own.

The demographic of the customers was very distinct. The target segment was typically male and around the age of thirty to sixty. These men were also Caucasian and blue-collar workers. These gentlemen bought at Gander over competitor’s due to a higher level of camping gear, the Gander brand and a variety and high level of fire arms. Gander however had higher prices and complex products. Where Gander shines is with their gun ranges. They were both simulated and live

By remaining consistent throughout, Corus eliminates any chance of inconsistency within their brand’s story. To illustrate, Corus’ Twitter posts contain the exact same data as their website’s “News” section in the same order. This demonstrates authenticity because Corus offers their data-based stories over a popular social media platform for audiences; another communication channel for audiences to learn about how Corus is taking action [and being successful] towards turning their vision into reality. That being said, the most important strategy which makes Corus’ story authentic is that, although Twitter focuses on popular trends and participatory communication, Corus stays true to narrating their brand story of being entertaining without delving into irrelevant topics and

Their two biggest outlets are Twitter and Instagram. They also have a Facebook Page, but the 4,600 likes are miniscule compared to the 11,300 followers on Instagram, or 18,700 followers on Twitter. Woodchuck Cider’s biggest social media platform to gain new customers is through Twitter. Currently they post dates and locations for tasting events or events they are hosting to continue to get their name out there. The Woodchuck events have been very helpful in gaining new customers; they decided to continue to do these events across America announcing the locations via social media. One thing the company does not do but has the ability to do is respond to customer’s questions through social media. If they were to begin doing something like this, it will help establish a relationship with their customers. There is no evidence of them doing this and it proves that they are not exploiting social media because they are not using it to its full

This section presents a detailed analysis of the company’s strengths, weaknesses, opportunities, and threats that affect John Deeres operation within the industry.

include R.E.I., Cabela's, Eastern Mountain Sports, Gander Mountain, L.L. Bean, Sierra Trading Post, Sport Chalet, Archery USA, Back Country Outfitters, and Sportsman's Warehouse, as well as national sporting goods retailers such as Academy Sports & Outdoors, Sports Authority, Big 5 Sporting Goods, and Dick's Sporting Goods, and a host of other local independent retailers.

Social media gives Stone Goose Company a unique opportunity for customer support. By allowing us to connect with the customers, the company has the ability to address concerns and problems before they grow. And by doing it publically, Stone Goose Company ensures confidence in the brand because there is actual evidence of the problems being resolved and customer satisfaction.