Case Study Bass Pro Shops Essay

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Case Study: Bass Pro Shops

Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. In addition to the Outdoor World store, Bass Pro Shops has over 15 large retail stores in the U.S. It also owns and operates subsidiaries such as Tracker Boats, Big Cedar Lodge, and Redhead. Bass Pro Shops is known for a large selection of hunting, fishing, and other outdoor gear.


Founded by John Morris in 1972, Bass Pro Shops was born out of a fishing tackle business that sold homemade bait and worms, located in the back of a Brown Derby liquor store. Bass Pro Shops mailed its first catalog in 1974. It soon became the world's largest mail order sporting goods store. In 1984,
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include R.E.I., Cabela's, Eastern Mountain Sports, Gander Mountain, L.L. Bean, Sierra Trading Post, Sport Chalet, Archery USA, Back Country Outfitters, and Sportsman's Warehouse, as well as national sporting goods retailers such as Academy Sports & Outdoors, Sports Authority, Big 5 Sporting Goods, and Dick's Sporting Goods, and a host of other local independent retailers.

Competition Strengths:
• Archery USA and Back Country Outfitters sell highly specialized items that Bass Pro Shops does not.
• Many people prefer the smaller stores, not wanting to deal with the vastness of Bass Pro Shops.
• R.E.I. challenges Bass Pro with its in-store hands on equipment testing.
• Cabela's family-owned catalog company provides direct competition to Bass Pro Shops because of the amount of their catalog sales (estimated to be about the same as Bass Pro's $1.25B).
• L.L. Bean offers excellent customer service and high end goods that beat the Bass Pro Shop lines.

Problem Statement

Bass Pro Shops should slow down on expansion which is resulting
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