Gender Stereotyping in the Toy Industry

775 WordsFeb 17, 20183 Pages
Gender stereotyping begins in a person’s life as early as infancy. Babies first encounter stereotyping when nurses put pink or blue wristbands around their hands: pink for girls and blue for boys. The stereotype continues throughout their childhood and life. Babies are normally dressed in their ‘gender-specific’ colour to reduce confusion about their sex and are expected to play with toys that are appropriate according to their gender. One of the most noticeable areas which cause stereotyping is the predominance of gender-labeling in children’s toys (Campenni 122). The gender stereotyping of colours in the toy industry has a negative effect on the economy in the long run by promoting certain gender roles and behaviors in children. The history of associating pink to girls and blue to boys has only been over fifty years old. Before the 1950s, pink was boys’ colour and blue was the colour for girls (Giudice 1321). Pink was considered a watered-down red— a bold, fierce, colour of blood (Frassanito and Pettorini 881). Instead, blue was considered to be more “delicate and dainty, [which] is prettier for the girl” (qtd. in Frassanito and Pettorini 881). The current pink for girls and blue for boys began after World War II, when homosexuals were marked with pink triangles by the Nazi to signal weakness and effeminacy (Haeberle 284). After World War II, blue was used extensively in men’s uniform; pink was considered for women due to the ‘think pink’ feminism campaign (Frassanito
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