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General Atomics Aeronautical Systems, Inc. Essay

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Introduction - The business case study proposal is a company case about General Atomics Aeronautical Systems, Inc. (GA-ASI), the leading developer of unmanned aeronautical platform technologies (ga-asi.com, 2016). As noted on the GA-ASI website (2016), GA-ASI has been the premier provider and value chain orchestrator (Mudambi, 2008) of remotely piloted aircraft, also referred to unmanned aerial vehicles (UAV) or drones, to the United States (US) government agencies since inception of the highly innovative technology in the early 1990s. Reductions in the US defense budget, sequestration and increased competition from other US based UAV platform providers such as Northrup-Grumman and Boeing (Hoovers Company Profile, 2016) has slowed GA-ASI sales to US and European allies in recent years and caused layoff concerns (Shalal-Esa, 2013).
Issue - GA-ASI is considering entering the growing, but more uncertain India UAV market to offset the reduction in UAV sales to advanced economies.
Company Overview - GA-ASI, affiliate of privately owned General Atomics is headquartered in Powhay, California with facilities in the San Diego area and Mojave Desert, as mentioned on the GA-ASI website (2016). The parent company, General Atomics, was found in 1955 as a division of General Dynamics (ga.com, 2016). GA-ASI is the leading, pioneer (Siddiqui, 2015), designer and manufacture of UAV technology. The principal aircraft platform developed by GA-ASI is known as the Predator and associated

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