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Genting Berhad : External Management Of Tan Sri Lim Goh Hotel

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In the category of external management, Genting Berhad successful applied “Those who arrive first at the battleground will have sufficient time to rest and prepare against the enemy” this strategy on their business.
Tan Sri Lim Goh Tong is the founder of Genting and the idea of hill resort came upon when he was working on hydro-electric power project and experiencing the brisk cool mountain air. He visualized that prosperous Malaysia of the future desiring a cool mountain holiday resort within the reach of all Malaysian. So, he had a dream of making a resort on the mountain. After struggle in many years, the first hotel named Highland Hotel was successfully completed by Tan Sri Lim Goh Tong in 1971 and it was the first hotel on the mountain hill built in Malaysia. As we know Tan Sri Lim Goh Tong is a thoughtful people which he found that the weather in Malaysia is hot and humid year around, interspersed with tropical rain shower so he decide to build a cool resort to attract Malaysian come to enjoy during the holiday. Therefore, he chose a strategic location to construct the hill resort which at an average elevation of 1740 meters within the Titiwangsa Mountain on the border between Pahang state and Selangor State and this strategic place has a spring-like climate, with yearly temperature between 14 °C to 25 °C. Besides that, the First-World Hotel has earned the Guinness World Record For the “world’s largest hotel”. It showed that Genting Berhad had the potential to attract

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