Business Case Study Of Shanhangri-La's Most Popular Hotel Group

In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.

Waves international hotel is a large hotel which resides in the Sultnate of Oman, whereby having branches in Muscat and Salalah, Dhofar. The hotel has come a long way ever since its pre opening in 15th July, 2012 with the aim of extending their brand chain locally and internationally. The hotel serves to provide luxurious accommodation along with breakfast, lunch and dinner buffet facility. Furthermore, the hotel have the amenity of gym, swimming pool for adults and kids both, room service, 24 hours free wi-fi and reception service for their respective guests to ease their stay in Oman. Waves international hotel aims to become a leading hospitality management to express the Omani culture to the world by expanding and enlarging its business

Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to

However, there are times when companies end up having to realign their brand after becoming in involved in M&A, like in the case of China. This source gives three suggestions for domestic hotel groups that wish to go international: complementary brand M&A, a gradual brand consolidation mode, and an umbrella brand family system. This source also includes a case study of Hilton and Accor, how they’ve evolved a multi-tiered system for absorbing and rebranding acquisitions and the challenge of doing so. I will use these cases as a way to show that hotels will need to make changes to their brand if they want to go international because of the cultural differences.

Pacifica Hotels has both internal and external influences on the beliefs surrounding talent. These are the core principles, values, and attitudes the organization has towards the employee population.

Banyan tree hotel has successfully emerged into its target market segment because of its strategic brand positioning and image. It positioned itself in the niche upscale category, it provides romantic, exclusive and intimate holiday experience for its guests. It was known for its exclusive natural settings with its tailor made service. The hotel was successful in positioning its point of difference in the mind of its customers.

1.0The purpose of this essay was to compare and contrast two plans for setting up a hotel in Beilun. Plan A was set up a business hotel, and plan B was travel hotel.

For a hotel, to maintain and increase the quota of the sales is the initiate thing to do. Stuart Greif (2011), vice president and general manager of the global travel and hospitality practice at J.D. Power and Associates said that “as the industry continues to recover and rates increase, hoteliers need to get back to the fundamentals and improve the overall guest experience. Charging guests more and providing less is not a winning combination from a guest satisfaction perspective, much less a winning business strategy. In short, hoteliers are falling further behind and need to catch up.” The service of the staff maybe the key factor to the hotel success, which is greatly relates to the customer’s happiness (GU Ligang HAN Furong XU Yan-me, 2001).

A few departments in the hotel were leased for contract to individual contractors. There are four companies which is Silverboat Sdn .Bhd, Dynamic Professional Management Center Sdn .Bhd, Gardenview Oriental Cuisine Sdn .Bhd and Ethos Massive Sdn .Bhd.This four companies operating few departments separately in Syuen Hotel. Silverboat Sdn .Bhd is operating department such as sales and marketing, banquet, Chinese kitchen and artist ,Dynamic Professional Management Center Sdn .Bhd is operating departments such as human resource, accounts, purchasing and security, Gardenview Oriental Cuisine Sdn .Bhd is operating department such as main kitchen and coffee house and Ethos Massive Sdn .Bhd is operating department such as front office, concierge, housekeeping, information technology, lobby lounge,

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

The Hilton Hotels brand remains one of the company's flagship brands and one of the largest hotel brands in the world. The company

For hotels we target Kowloon and Island Shangri-La, Macro Polo Hotel HK Café. They were our existing

Combining the personality and cutting-edge style of a boutique hotel with the distinct positioning of a contemporary, design-led lifestyle brand, W has created an entirely new segment in the hotel industry. Founded in New York City in 1998, W Hotels quickly achieved success as a

With the tragedy, there is a decreasing amount of guest that visited to Shangri-la. To encounter this problem, Shangri-la has come with a new strategy and promotion to attract customer and potential guest for new marketing. Strategies Ø Renovation- Shangri-la authorities and share holder investing on the renovation to upgrade the hotel to a new level and concept to attract the customer Ø Training- this is apply to all staff in order to achieve a proper standard of five stars hotel. With this training such as hospitality service, additional languages and many more will motivate the staff to achieve a highe Current situation Shangri-la rasa sayang is having the problem to attract the guest since the tsunami tragedy that occur in southeast asia. With the tragedy, there is a decreasing amount of guest that visited to Shangri-la. To encounter this problem, Shangri-la has come with a new strategy and promotion to attract customer and potential guest for new marketing. Strategies Ø Renovation- Shangri-la authorities and share holder investing on the renovation to upgrade the hotel to a new level and concept to attract the customer Ø Training- this is apply to all staff in order to achieve a proper standard of five stars hotel. With this training such as hospitality service, additional languages and many more will motivate the staff to achieve a highe 22:40 motivate the staff to achieve a higher level.

5.4.1. Restaurants and Leisure Industry Snapshot 5.4.2. Shangri-La Hotels Malaysia Bhd Industry Position Analysis 6. SHANGRI-LA HOTELS MALAYSIA BHD NEWS & EVENTS 6.1. News & PR Activity Analysis 6.2. IR Corporate News 6.3. Marketing News 6.4. Corporate Events 7. SHANGRI-LA HOTELS MALAYSIA BHD EXPERTS REVIEW 7.1. Experts Opinion 7.2. Experts Estimates APPENDIX 1: RATIO DEFINITIONS LIST OF TABLES Table 1. Shangri-La Hotels Malaysia Bhd Key Facts Table 2. Shangri-La Hotels Malaysia Bhd Profitability Table 3. Shangri-La Hotels Malaysia Bhd Management Effectiveness Table 4. Shangri-La Hotels Malaysia Bhd Income Statement Key Figures