Global Business Plan

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Executive Summary
Moto-Europe Tours has sought to fill a niche in the tour guide industry. The founders of this business venture saw a need to expand the company’s operations globally. Moto-Europe Tours is a business venture with the goal of expanding tour experiences to Italy and its surrounding countries. The stabilization of Italy’s government, its inviting culture and close ties with the U.S. are factors that make opportunities for Moto-Europe Tours to expand ideal.
This report contains the following: a Statement of Purpose, Regional Analysis and Host Country Analysis. Moto-Europe Tours’ objectives and a discussion of Italy’s political, cultural and economic situations are presented. The business analysis will integrate all the
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The predecessors can be linked back to 1951 with the originating organization, the European Coal and Steel Community (ECSC). In 1967, the ECSC became the European Community (Wikipedia, 2006).
There are many different objectives for the EU. It’s “principal goal is to promote and expand cooperation among member states in economics and trade, social issues, foreign policy, security and defense and judicial matters” (Encarta, 2006). Citizens within the 25 countries were all granted European citizenship. Citizenship allows individuals to work, live or study in any of the EU states (Wikipedia, 2006).
Political and Economic History
A goal of the EU is to standardize currency amongst all the EU countries with the Economic and Monetary Union (EMU). In 2002, 12 of the EU countries replaced their national currency with the euro. The 10 most recent additions to the EU as well as Sweden, the United Kingdom and Denmark have not changed their currency (Wikipedia, 2006).
The EU is run by a parliament. The parliament’s goal is to create laws that impact the lives in the member states. The parliament is comprised of one president whose term is two and one half years. The main role of the president is to oversee the activities of parliament. The president will also represent parliament in any international dealings and in official visits whether inside or outside the EU (Wikipedia, 2006).
The parliament is comprised of 732 members elected from the 25 EU member states.
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