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Globalization Effects On Firm Performance

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GLOBALIZATION EFFECTS ON FIRM PERFORMANCE.

ABSTRACT
The purpose of this study was to enhance knowledge attained previously on globalization and hot it would empirically affect an organisations performance i.e. investigating and exploring globalization and performance relationships. The results of the study provided a strong and substantial amount of support arguing that globalization can be beneficial at the same time be unfavorable and destructive for organisations. Therefore, it is recommendable that innovative and effective strategies are designed, executed, analysed and implemented to enable firms to capitalize on global market opportunities while carefully managing its intrinsic threats in order to be able to survive for long-term in today 's globalized business environment.
INTRODUCTION
The world has gone through various processes of globalization in terms of increasing economic, financial, social, cultural, political, market, and environmental interconnections among nations. Despite of that, limited actual and real studies have been conducted to investigate on how globalization actually affects firms. Researchers point out the need to carry out further research to find out more about the effects of globalization on firms (Clark & Knowles, 2003). Globalisation is defined as the process of increasing social and cultural inter-connectedness, political interdependence, and economic, financial and market integrations (Eden et al., 2001).
The aim of the study was to

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