Running head: Google
Case Study: Google, Inc
Lionell Henderson and Leon Tate Northwood University
DeVos Graduate School of Management
Cedar Hill, TX
Dr. Adam Guerrero, PhD
MBA 662- Satisfying Shareholders II
April 22, 2015
Google’s mission is to organize the world’s information and make it universally accessible and useful. Google has long held a very human-centric point-of-view, and their mission statement reflects their dedication to user experience in their promise to “provide the most relevant and useful search results…independent of financial incentives.” To date, Google has four major areas of focus: establishing and improving web search capabilities, development of innovative search domains, grow through advertisement, and create relevant software applications. Our objective of this case study is to apply learned concepts by examining some of the issues that Google will face going forward and proposing alternative actions for a sustained competitive advantage.
The mission of Google- “to organize the world’s information and make it universally accessible and useful”- is broad enough that it allows for Google to use any means possible to organize information. This means that they are neither limited to, search nor are they limited to using the internet in its current form. Google has long held a very human-centric point-of-view, and their mission statement reflects their dedication to user experience in
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For one thing, Google, like the railroad in its time, is an important part of how people interact with each other today. People use Google to digitally meet with others, communicate, and even sell things. Multiple people are affected by Google each day. 87% of people have claimed to use the internet in 2016 (Anderson). To add onto this the number of people who don’t use the internet has been decreasing since 2000.
Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.
Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.
Google is the most popular search engine in the entire world. Google made the biggest impact on the internet. All the question to the answer is one click away, without doing tons of research and hard work. Despite it makes our lives easy, in the article “Is Google making us stupid” by Nicholas Carr, Carr pointed out many issues caused by using google.
How often do you use Google, Bing, or any other internet search engine on a daily basis? Each time you search for something you are bombarded with information, constantly absorbing said information. Nicholas Carr, author of the article “Google Is Making Us Stupid,” states that Google is changing the way he and many others think. However, with the constant influx of information presented in a Google search, our brains have the option to expand and retain more information than ever before. Access to these search engines provides us with a breadth of information never before conceived. If there is anything on any subject that you want to know,
Those of us who have used Google, already know what it means when someone says, “Google that.” Google is the most popular search engine website on the Internet, with more than three billion searches per-day. Google is much more than just a search engine; Google powers Android phones, our soon to be selfless driving cars, our Internet in poor countries, and our Chromebook computers. Thanks to the help of Google, we are able to live a more robust life using all the technologies and services they provide. Although Nicholas Carr argues that, in fact, Google is to be blamed for making us the end user “stupid.” I disagree with Nicholas Carr on “Is Google making us stupid” because Google makes us more efficient, more productive, and more sociable.
She makes sure to state all the pros that people forget to think about. Her high enthusiasm in this paper brings out the energy. She glorifies Google by giving examples of how Google has grown so much in the last few years and by backing up Google for having the annoying pop-up ads that everyone dislikes. This article is very effective for Google lovers in showing her true passion for what Google has brought to the table. Quint’s first statement is “What's not to love? Google knows everything.” Quint when posting a con about Google, always backs it up explaining how the con is not actually bad. For example she say that Google fails occasionally, then backs it up by saying that it is not enough to notice anything. Quint also goes on to discuss the annoying pop-up ads that everyone hates, but backs it up by saying that because of those ads we do not have to pay to be on
Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has
Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.
With each passing day we advance more and more technologically, carving another notch into the timeline of humanity’s progress. Of all advancements, I think it fair to say the Internet is one of the largest, marking the beginning of the information era we now live in. The birth of the World Wide Web gave way to the creation of search engines with Google in particular being the stand-out, setting the precedent which other search engines would follow. Contrary to the ideas shared in Nicholas Carr's article "Is Google Making Us Stupid?" I believe that Google provides a near-constant flow of knowledge at our fingertips should we simply seek it, making it an indispensable tool in growing the mind. The article discusses the ideas
Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart
Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s
Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are
In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”
As we can infer from the table above, Google‘s mission is consistent with its objectives in terms of how they complement each other. In its mission, Google promises to organize the world’s information and make it available for everyone to access. On the other hand, Google’s first objective is to provide information independent of any financial incentives. Moreover, they clearly state that their profits are mainly derived from advertising while information providing is for free. Google focuses on improving its operation by achieving higher quality products in order to better satisfy consumers, while the objectives precisely states that Google will employee all potential technological developments to improve users’ experience.