Google Case Study Essay

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

(Goodman, 2009) The company primarily focuses on search; advertising; consumer content and platforms; and enterprise products. Some of the core business practices of google include getting to know their employees, creating new ways to reward and promote their high-performing employees, letting their employees own the problems they want to solve, allowing employees to function outside the company’s hierarchy, and have their employees’ performance reviewed by someone they respect for their objectivity and impartiality. (Manimala, M.J. 2013) The employees can operate and experience a free and transparent exchange of ideas in order to best meet the needs of the people in which they serve. Google technology includes the Google Chrome browser, YouTube, Google Maps, Android smartphones and smart contact lenses. The company is also developing a self-driving car.  Overall, their managers trust them to carry out these responsibilities without micromanaging them and their core value is to create technology to make life easier and better for everyone.

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

« Everybody knows that Google, Inc's innovations in search technology made it number #1 Search Engine. »

The Google case is predicated on strategic management decisions based on the company’s resources, organizational goals, and the competitors market. These decisions are necessary and important for creating growth and increasing market share within the alignment and scope of the company’s vision. “Value creating growth is the strategic challenge, and to succeed, companies must be good at developing new, potentially disruptive businesses” (Rappaport, 2006). With this in mind, Google is trying to decide whether to venture into new markets such as: e-commerce, the portal

How the corporate restructuring plan by google and creating new company, Google Alphabet, will help to the core business of Google.

Google was created by two young men, Larry Page and Sergey Brin. They combined skills to create the perfect search engine they both envisioned. The now efficient, popular search engine built its image through internet traffic and economically through AdWords. A company as large as Google needs to be efficient, Frederick Winslow Taylor and his idea of the “one best method” of work, otherwise known as Taylorism, was the perfect fit for the company. Carr painted the picture for his readers by writing,

Hi Jim, Impressive report on Google, the fact that this online organization has a multinational technology, specializing in not only advertising technology but cloud computing and software. Google is a household name for search engines, whenever people search online it is google search that retrieves the information. Amazing how an organization incorporated in 1996 that went public in 2004 now has over 1 billion searches daily. I also use one of the free gmail accounts that google offers that is known

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google as a company with its modest beginning in 1998 and its mission statement to “organize the world’s information and make it universally accessible and useful”, has grown into so much more. Google is now the most searched website and is also the most dominant search engine in many countries. Heard that even some of the Microsoft Employees prefer Google than their own search engine. This shows how popular Google is.

Google was built upon the values of allowing everyone the access to information through the google platform. They created the site to arrange the information out on the web in an easily accessible website that would allow individuals to search any information. Their core values were placed on a high standards for their moral business decisions. They wanted all the world’s information to available to anyone with an internet connection. They worked to be transparent in all of their business decisions to show their integrity in running their business.

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

General Environment. Today, Google, Inc. (hereinafter "Google" or "the company") competes in the global technology industry where in holds a leading position. The company remains committed to "improving the ways people connect with information" (Form 10-K, 2012, p. 3). The general environment in which the company competes is characterized by rapid growth as well as industry convergence as existing technologies and platforms are stretched to their limits (Hitt, Ireland & Hokisson, 2011). In this environment, Google has emerged as the major actor that is modeling the way for others. For