Google Case Study Essay

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Google Case Study

What were the key factors behind Google’s early success?

Constant refinement for there search engine was one of the key factor behind Google’s success. With there PageRank algorithm, Sergey Brin and Larry Page were able minimize “spam” in there search results. This was achievable by counting inbound links to weight the relevance of the page, while other search engines was counting key words.

Google’s statement of philosophy is also important, “focus on the user and all else will follow”. They provided the best experience for the user, with a simple design and search results that are relevant and loads immediately, that at the time surpasses the competitions product.

Successfully monetizing there paid search
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And lastly 10% is focused on solely on new businesses. This method of working is very unique and encourages flexibility and innovation, within the Google corporate structure.

Do you view Google’s distinctive governance structure, corporate culture and organizational processes as strengths or potential limitations?

As mention in the previous question, abiding by Google’s corporate governance has a several strengths and weakness. For example, by maintaining the integrity of there search results Google has forgone potential revenues, that could be gained from breaking this rule. However, in the long term following this value will in turn create a better product and increase consumer trust in the search results.

The strengths of the 70/20/10 rule is that it encourages innovation within a large organization. This system gives employees the flexibility to pursue a business of there own interest, which could improve employee job satisfaction. There are also limitations to this strategy, this allocation of time method should work under the assumption that all employees are able to manage there successfully. However, by giving flexibility to employees there would be variability in how each individual employee manages there time.

What are some of the new Google businesses? Which ones do you think will be successful?
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