Green Building For A Green Future

Throughout this paper, I will be critiquing a popular Kia car commercial that debuted during the third quarter of Super Bowl LI last February. I will be describing how my media example implies theory and themes relating to the environment. Titled “2017 Kia Niro, Hero’s Journey Starring Melissa McCarthy,” this commercial is a great example of green marketing and how the media presents environmental themes on television. This commercial depicts an environmentally conscientious person and social actor, Melissa McCarthy, who drives an environmentally friendly and fuel efficient car, a hybrid Kia Niro. Throughout the commercial there is a recurring environmental theme where McCarthy receives calls to help save the endangered whales, trees, ice caps,

According to a “go green” blog named 2B Green World Website-LEED Consultants, “buildings represent over 50% of US wealth; $800 billion is the amount of renovation and new construction in the United States, buildings account for 1/6 of the worlds freshwater withdrawals, ¼ of its wood harvest and 2/5 of its material and energy flow” (Go Green Facts 1).These figures represent the disadvantages of a world without green building. Throughout this report the focus is on LEED certification and accreditation, and the impact LEED has on several different service firms. The report begins with background information about the U.S. Green Building Council (USGBC), LEED, and LEED

In 2004 The Home Depot’s (THD) Eco Options program began in their Canadian locations and on Earth day of 2007 in the United States. The program was created to create environmentally friendly products to consumers that would support the environment while helping consumers save money on their monthly energy bills. The programs successful audience is a combination of two groups. The first group is involved in supporting the environment while living an ecofriendly lifestyle while the other group is mostly concerned about the money saving aspect of using the products. In contrast, there is a broad audience that THD EO’s program is not successfully reaching which is made up of mainstream consumers who care about the environment but don’t bother to inconvenience themselves with adjusting to using ecofriendly options. Consumers of the programs are middle aged people who are in the market for appliances. They need home improvement needs and appliances.

According to the author of “Taking the Lead” Felice Silverman, “the introduction of LEED v4 represents the next step in the evolution of sustainable design, but it’s interesting to note that as we learn more about creating green spaces, new concerns continue appear”. The example she gives deals with encouraging people as designers to see products earn third-party certifications, and designers should remember to look at more than just the single-attribute benefits of products. Designers need to be able to arm themselves with the best information on sustainability there is, and continue to review process, systems and products that could potentially cause harm to the environment and the people

"Sustainable Architecture" - this phrase in recent years is mentioned a lot. The concept of "sustainable architecture" is associated, even identified with the concept of green architecture, ecological architecture, environmentally friendly, energy efficient ... to reach a stable value for the environment human life, reduce negative impacts on the environment in the present and future. However, although this interpretation is correct, but only one aspect, because that's what people are missing and need to achieve. Try to reach and understanding of sustainable architecture in general and more simple ...

The mission statement for EcoLiving is “To provide cost-effective, quality, and modern design and construction services while promoting greener living. Striving to advise and help our clients reduce their carbon footprint, along with our own, for the well being of our future generations.”

In the reading “A Faint Green Sell: Advertising and the Natural World” by Corbett mentioned that companies use nature to appeal to everyone to buy their products. More and more company are being eco friendly in able to sell more products. They do this in able to appeal to customer thus present them in a positive way. For instance, most advertisement for the car brand Subaru most of their commercial is something to do with nature. It uses different scenario how it can go very well with nature. For instance, one commercial, for the Subaru was a couple deciding whether they should go shopping or explore the wilderness. As expected they chose to enjoy nature. This method convinces customers that this car brand will go along with nature. Subaru

Green buildings could become one of the main factors to preserve our rapidly decaying environment. There is no easy way to define a green building, but a green building is essentially a structure that amplifies the positives and mitigates the negatives throughout the entire life cycle of the building (Kriss, 2014). There are many definitions for a green building, but all of them include the planning, designing, constructing, and operating of the building while taking into huge considerations of the energy use, water use, indoor air environment, materials used and the effect it has on the site the green building is being built on. The first green buildings dates back to as far as the 1970’s, when solar panels went from experiments to reality. Green buildings were not as popular as they are today due to their extremely high pricing. With technology rapidly growing, solar panels are becoming cheaper and cheaper, making the transition to creating green buildings more affordable. This is the primary reason for the increased growth of green buildings today. A modern company that is paving the way to the growth of green buildings named LEED, Leadership in Energy and Environmental Design, focuses primarily on new and effective ideas for environmentally friendly buildings projects. With more than 60,000 commercial projects worldwide and 1.7 million square feet being certified every day, LEED is one of the leading groups for promoting green buildings. LEED has popularized the entire

Imagine a utopian vision of the world where global warming and endangered wildlife does not exist. Would it be better than the planet we are living in? As the smartest living things to occupy Earth, we are entitled to protect the land and other creatures that share the same home as us. Today, advertisements spread awareness about global warming and endangered wildlife to inform the audience that we are close to losing safety on Earth. From tv advertisements to printed ads, almost everyone is aware of issues threatening mankind. Companies and different campaign ads focusing on global warming and wildlife extinction are trying to construct an advertisement based on awareness that will influence their targeted

In order to clear up the important risks and common issues related to green building projects, let’s analyze the following litigation cases:

Environmental advertising usually becomes dull, and ignored, so companies and organizations which are interested in this aspect have focused on the visual and conceptual side for an advertisement because they have a huge influence to attract the viewers. So, now most global warming’s advertisements exhibit the dangers of global warming and how they harm the environment and the animals that live within it by the visual and conceptual side. Therefore, Ecoeduca’s advertisement has many of the visual effects like the colors, place, and text.

In the book Building Green Skyscrapers by Mary Reid, the solution that would be more effective to solve the problems that skyscrapers create is the Hearst Tower in New York City because this tower saves water and steel. First, the Hearst Tower saves water and also reuses it at the same time. It is used as a cooling system and for watering the plants. In the text, it states “The waterfall cools and adds moisture and freshness to the dry indoor air. The water comes from rainwater that the Hearst Tower collects on the roof” (Reid 20). This proves that this building is very eco-friendly and that it can help people save water. Next, the Hearst Tower saves steel, because they used the steel that they recycled to build the buildings. In the text,

Their philosophy: The firm specialises creating spaces to enhance life quality, sustainability, and connection to the environment and community. The philosophy of Designing Green Architecture is to create site sensitive, custom designed, and climate responsive spaces that enhance the wellbeing of their climate. They strive to create a sense of connectedness between the client and the environment, and overall have a

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.

What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet, can be done safely and in style, with effortless routine, while clearly stating that you are contributing to the “green” way of life. Environmentalism, which is associated with the color green, is a broad philosophy and social movement which is centered on a concern for the conservation and improvement of the environment (Wikipedia, 2009). This movement is