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Green Valley Book Fair Case Study

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Rena: What do you think about the Green Valley Book Fair? Can you say about it?

Me: Well, I think it's a great news for traditional book stores. The success of the fair shows what other traditional bookstores can do to survive in the market.

Rena: Wow, good idea.

Me: Well, as you know, recently online book storeshave been doing better than traditional book stores. And, um,a lot of people think most traditional book stores can't survive in the face of powerful online book stores like Amazon. But um as this fair shows, a small book store can fightwith online bookstores. Andall they havebeen doing is a very simple thing. Just selling books for...

Rena: Low price.

Me: Yeah, at a low price. So, that's shocking for me. I thought it traditional

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