Visual Rhetorical Analysis H&M’s revenue was $24 billion in the year of 2015, a round trip to the moon is $750 million, to walk on the moon is $1.5 billion, two Airbus A380 is $810 million, the most expensive house, Antilia Mumbai in India is $1 billion, five F-35C Lightning II fighter jets are $1 billion, and the Los Angeles Lakers are $1 billion. Obviously, H&M makes a lot of money, has a great influence and impact on today’s fashion industry. What makes H&M one of the most popular global clothing retailers? Why does United States have over 400 different H&M locations? H&M’s visual marketing strategies played a big role in the success of the company. As of 15 July 2016, H&M has over 4,000 locations all over the world, there must be a reason …show more content…
Like I mentioned above, you don’t find any disturbing, or “not appropriate” posters in H&M, they display their clothes on white tables and shelves, creating that simple picture. All employees wore black collared shirts, with black long pants, the combination of the employees and color of the store looked very professional. All employees carried around an electronic device that scans the item and shows price, all employees had name tags and every single employee had a smile on their …show more content…
Accessories included earrings, wristbands, hats, necklaces, and more. They arranged the accessories for different seasons, different clothing, so that customers could easily find things according to their needs. I was able to see customers trying out accessories and employees were helping them out by giving them feedback and suggestions. Overall, employees at H&M offered great customer service and I was able to see that employees actually tried to get to know the customer personally. One occasion, I was able to see a young employee, probably in her early 20s giving high school girls feedback on which clothes to wear casually to the summer party and dances. She asked where the girls were from, when she knew that many of the girls were cheerleaders, she immediately created a relationship by sharing her high school stories and told them that she was a cheerleader as
Many people in today’s society tend to believe that a good education is the fastest way to move up the ladder in their chosen. People believe that those who seek further education at a college or university are more intelligent. Indeed, a college education is a basic requirement for many white collar, and some blue collar, jobs. In an effort to persuade his audience that intelligence cannot be measured by the amount of education a person has Mike Rose wrote an article entitled “Blue Collar Brilliance”. The article that appeared in the American Scholar, a quarterly literary magazine of the Phi Beta Kappa Society, established in 1932. The American Scholar audience includes, Company’s , Employees,
In David Brooks’ “People Like Us” passage on the issue of diversity, Brooks takes a personally emotional perspective of the way in which Americans don’t appreciate how diverse our nation is while “relatively homogeneous” (Brooks 136). His argument is weakened, however, through a bias and hypocrisy that his diction conveys. He claims that grouping ourselves with those who we are most alike is in our nature to, and in doing so, we separate ourselves from those who are different. Using certain statistics as evidence, Brooks points out that the social segmentation created by society will always exist.
In the essay, “What You Eat is Your Business”, Radley Balko writes to tell his audience about how the government is trying to control people’s health and eating habits by restricting food, taxing high calorie food, and considering menu labeling. Balko includes in his essay that government restricting diets and having socialist insurance is not helping the obesity problem, but it is only making it worse because it not allowing people to take their health in to their own hands so they have no drive to lose weight or eat healthy. In his essay, Balko is targeting society, including those who may be obese, he is trying to show them that the laws our
The Centers for Disease Control and Prevention (CDC), is a government website that provides information about various diseases, disabilities, disorders, etc.. The CDC provides multiple webpages about Attention Deficit/Hyperactivity Disorder (ADHD) that list and provide information about causes, treatments, variations, and signs/symptoms of the disorder. On their informative pages, they use rhetorical devices to better portray their message. The CDC effectively uses the three rhetorical devices, pathos, ethos, and logos, to reach their goal of informing their target audience and providing a clear perspective on Attention Deficit/Hyperactivity Disorder.
In South Central, Los Angeles, there is a food epidemic taking place among the population. For miles and miles, the only easily attainable food source is fast food; causing the overconsumption of un-nutritious, greasy, and fattening food. This is the problem brought to the public’s attention by speaker Ron Finley in his Ted Talks speech, “A Guerilla Gardener in South Central L.A.” Finley explains how everywhere he looks in his native South Central, all he sees are fast food chains and Dialysis clinics opened due to the lack of nutritious food. Finley views the lack of a healthy food source as a serious problem, and brings up
“Shitty First Drafts” by Anne Lamott, is a hilarious must read for junior high school students and any other aspiring writers. Her essay inspires comfort and confidence in writing a first draft. It concretes that all writers experience the “shitty” first draft. Anne Lamott wrote this instructional information in 1995, but it is timeless information. She blows the idea of writing an immaculate first draft out of the water. Anne supports the idea that bad first drafts will almost always lead to better second, third and final drafts. She symbolizes the first draft to be like a child. Where you put all your thoughts and emotions out there in words on paper, you go all over the place, you say all kinds of ridiculous things, and all with the
How many times have you dropped those swimming classes? When was last time you put off in getting that enrollment for the gym? “Unlimited” ads campaign by Nike, appeals to its audience by showing people who even having certain difficulties, go after what they want and push their limits as much as they can, which is not a little. The ads feature a grown Sister competing in a triathlon, a transgender who runs with the National men’s team and a climber with no extremities. Nike didn’t choose these actors for its ads by accident, they are source of inspiration for all those athletes that always put the best of themselves in whichever the activity that passionate them is. People who would be the main target for this campaign.
In his article “If Technology Is Making Us Stupid, It’s Not Technology’s Fault,” David Theo Goldberg effectively informs the reader about the effects that computers in the home and school environment could have on the future education of the coming generations. Goldberg achieves this by executing defined organization and adding unique comparisons about the potentially crippling effects technology can have on a society when put into the wrong hands.
A college education is valuable and its quality is of the highest importance to most Americans. In his essay, “On the Uses of a Liberal Education: As Lite Entertainment for Bored College Students,” Mark Edmundson utilizes ethos, pathos, and logos to effectively deliver his argument that the current educational system, especially in college, revolves around consumerism which in turn has negatively impacted students, teachers, and universities in general. However, although Edmundson presents an overall logically sound argument, there are few instances throughout the article that may hinder the reliability of his claims to the audience.
Hot Topic as a retailer is so successful because their culture is “based on a passion for a concept” (Manning & Curtis, 2015, p. 281). They focus on what is hot at the moment and use people’s passion for music as their driving force. Having employees at an average age of 25 years, helps keep the store and its products young and hip. Employees of Hot Topic are very loyal to the company because they are treated very well and have plenty of incentives to look forward to. Things such as concert reimbursements, 3-day weekends, discounts on cell phones, scholarship reimbursements and many others are a few perks in which their employees enjoy (Manning &
To begin, I have gone to Hot Topic since before I could remember. I have bought nearly all the clothes I own from you. However, this store could be improved. As soon as you walk into any given Hot Topic location, immediately the claustrophobia kicks in. Every which way there is another person or rack of items. While researching I discovered your leading competitors, which include Aeropostale, Zumiez, The Gap, and Forever 21. Unlike you, your competitor Forever 21 has plenty of space. Expand your stores everyone else is doing it. The expansion doesn’t need to be by much; even just a slight amount can make a major difference.
At the time Hot Topic was conceived of, So-Cal punk was starting to come into its own, but there were no stores that were dedicated to the scene. Hot Topic was started to fill this void, selling hair dye and “punk” brands. They became the first mall retailer to sell body jewelry (for places besides the ear). The company’s biggest selling point at the time became band T-shirts; which no one could obtain unless they went to a show. With the addition of licensed merchandise starting
Asia’s fashion and apparel market will continue to grow at a healthy clip through 2011-2015. The reason why we focus on Asia area is because as forecast last year, clothing demand in Asia is higher than the demand in Western Europe and North America in 2011 [Appendix 2]. “Many economists predict that demand will be driven by rising personal disposable income levels and an increased focus on fashion apparel, especially in the main cities.” Said by Carrie Yu. As we known, many foreign apparel brands are already present in Asia, and they will spread steadily. Here we have a figure to show the market demand growth in different Asia countries [Appendix 3]. After analysis the data and GDP per person at purchasing-power parity [Appendix 4], we choose three countries-Japan, Singapore and Hong Kong-that are good for Hollister to expand in.
Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset. Strong brand image builds confidence and reliability towards Topman’s product. In a nutshell, expending Topman’s market in Vietnam has a strong potential to gain sustainable profit.
Picture are the great way of delivering the message. This picture is the picture taken in Nepal Earthquake 2015 which is very destructive and cause a huge loss of life and property damage. In such an emergency situations help is needed. This piece of picture conveys the message about the great helping hand at that moment. The youth volunteer helping the victims signifies that they have done a great work than god by rescuing him immediately and saving his life. Helping others and saving their life is courageous work which makes a person satisfied and makes themselves proud in their life.