H&M company analysis

4098 Words Jun 16th, 2014 17 Pages
Table of Content
Executive Summary
1-2
1.0 Company Background
1.1 H&M History
1.2 Products, Strategy, Vision and Mission Statement
2-3
2.0 Strategy Planning
2.1 Establishment & Effectiveness of Vision, Mission and Goals
2.2 External Analysis 2.2.1 Opportunities 2.2.2 Threats
2.3 Internal Analysis 2.3.1 Strengths 2.3.2 Weaknesses
2.4 SWOT Analysis
2.5 Benchmarking
2.6 Hierarchy of strategy
2.7 BCG Matrix
4-9
3.0 Conclusion
3.1 Advice
3.2 Future Plan

Reference

History of H&M

H&M were established in Vasteras, Sweden in 1947 by Erling Persson. World events and trends of monumental significance have occurred, since the little Swedish ready-to-wear chain developed into a multinational concern with stores in 18
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A product’s lead-time can vary from a couple of weeks to six months. For high-volume fashion basics and children wear it is advantageous to place orders far in advance. Trend-led garments produced in smaller volumes require considerably shorter lead times. H&M strives to order each piece at its optimal moment, finding the right balance between price, time and quality.

Strategy- Global expansion
H&M stores should always be located in the best business locations, whether in a big city or a small-town shopping centre. This has been a firm principle of H&M’s since the very first women wear shop opened in 1947, and it is still true today. We always look for the best business location combined with the most favourable market terms. That applies to H&M as well as & Other Stories, Cheap Monday, COS, Monki and Weekday.
H&M does not own any store premises, which makes way for flexibility and adaptability. By renting space, we can move at the same pace as our markets.
Long-term quality lies at the heart of the expansion strategy. Before H&M moves into a new country or city an assessment is made of the market’s potential. Factors such as demographic structure, purchasing power, economic growth, infrastructure and political risk are analyzed.
Alongside expansion, existing stores are renovated, offering customers all over the world exciting new shopping experiences.
H&M is also working actively to make all stores sustainable in the long term, for example through

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