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H & M's Financial Strategy And Strategies In The Fashion Industry

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H & M Hennes & Mauritz AB is one of the largest clothing-retail companies in Europe and across the world. The mission statement of the company has been to enhance quality and affordability. The company operates in more than 60 countries globally where it has also established physical stores (Alexander, 13). H&M has a strong financial performance, which is attributed to pricing strategies, product promotion, and its effective distribution channel. H&M has online stores that allow customers to place and receive the goods at their convenience. While the company continues to post positive financial performance, it still faces internal and external challenges. The change in tastes and preferences in the fashion industry has a negative effect on the company. Founded in 1947, H & M Hennes & Mauritz AB has become one of the major competitor in the fashion industry (Alexander, 11). H&M produces clothes and accessories for men, women, teenagers, and children. The clothing-retail company has its headquarters in Sweden. The company has more than 4,000 stores in over 60 countries globally. The number of employees has surpassed 132,000 dues to the increased market expansion. Currently, the company faces stiff competition from other retail companies such as the Wal-Mart, Zara, Nordstrom, and Primark. Management information systems is used in almost every company and business around the world. I honestly don’t think any company or business will be able to run efficiently, if it was for
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