preview

Health Promotion Summary

Decent Essays

Health promotion summary. Holbrook, Arizona is a rural community of 5,000 in Arizona that borders the Navajo Nation. Although the population is 38% Navajo, the local school district is Title I (indicating high poverty levels), with a student demographic of roughly 64% Navajo (HUSD3, 2014). Significant disadvantage and unique cultural environments generate a sample population unlike previous public health initiatives concerning tobacco; thus, a multi-leveled approach is appropriate to address tobacco use in the community setting (Hawkins et al., 2008). The aim of this promotion, Cutting the Slack, is to use the community as a facilitator to forge a sustainable program that fosters a protracted tobacco-free community youth environment. Use of local health professionals to train identified leaders among teens and adolescents as change agents promotes community buy-in (Latkin & Knowlton, 2015). Peer advocates have the ability to increase self-agency by promoting personal achievements …show more content…

Pamphlets will be concise, pocket-sized, and written at a Fourth Grade reading level. Distribution will occur at local school sports games, rodeo events, church youth groups, and youth meetings on the Navajo Reservation. Easily read information is pertinent to providing all community members equal opportunity to understand the purpose of Cutting the Slack; providing those with learning difficulties the means to digest the same information as their peers. Social media ads with adolescent and teen images will be representative of the population and feature: Navajo, Hopi, African-American, Hispanic, and Caucasian youth. Addressing perceived susceptibility through identifiable stories in relatable ways for the target audience increasingly promotes awareness of tobacco

Get Access