Hegemonic Masculinity in the Media

Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.

Society faces an issue that is not usually addressed because it is seen as the norm in today’s American culture. It is the crisis of masculinity. The notion of how men should be portrayed is not usually identified as a problem; today’s society views men’s apathetic and exasperated exterior as the orthodox behavior of everyday life. Boys at a young age are taught by the popular culture that they need to be a “real man” - strong physically and emotionally. The mask many men put up is based on the extreme idea of masculinity that emphasizes toughness, physical strength and gaining the respect of others through violence or the explicit threat of it. This front is put up by men because they do not want to stray from what is accepted, for men who

This research looks at the association of masculinity with violence, racism, power and the objectification of women, which has been around since early civilization. This study also shows how these concepts are still evident today in the media. Masculinity in the media is portrayed as muscular, violent, angry, aggressive, dominant, and warrior like. The rhetoric in media, as it relates to masculinity, has influenced the amount of violence in the world.

In Paul Theroux’s article “The Male Myth” Theroux makes a point that he does not like the stereotypes placed on men in today’s society. Theroux’s article is focused on exposing the stereotypes that men face and the reasons for their occurrence. He claims that writers and many others are directly affected by the expectations of masculinity that are thoroughly incorporated in America. The ideas of masculinity are deeply rooted in high school sports, in the view of the president, and in many other areas. Theroux attempts to prove that being a man in American is, “…pitiful, a little like having to wear an ill-fitting coat for one’s entire life.”

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Hegemonic Masculinity relates to the structures and relationships in culture that appear to be based on male dominance and female coercion. It demonstrates that men are seen to play sports that are rough and dangerous. Girls are portrayed as partaking in sports that are gentle and fervent, like dancing. When males grow up they lean towards being involved in things like Rugby, Soccer and Aussie Rules compared to girls who are most likely to participate in dance. At a young age these stereotypes are shaped and continue to have an impact on what sports each gender participates in. As hegemonic masculinity playing a big role when choosing a sport growing up, as I lived in a household where strong male stereotypes existed. This is why the first time I ever did dance was in a school arranged program called Dance Fever. As dance is a sport that does not allow for long term advancement due to the limited access and resources of the sport within Australia, this affected my self-actualisation need and is why I played tennis from an early

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

A sport is an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment. Sports originated in early history as males only, and was often used to see which male was more dominant. In today’s society sports have a different meaning and is played by both genders, but still holds a mentality of superiority. In this essay, I will be arguing the Social Constructs of Masculinity in Sports in the language and the actions used when performing these activities through both genders and how some actions are acceptable for one gender and not for the other. Using Laurel Richardson’s article Gender Stereotyping in the English Language, and X: A Fabulous Child’s Story by Lois Gould. The article and story will help distinguish the use of words in our society and how they are incorporated in sport and how the actions of a person that does not fit the social standard faces repercussions for their actions.

Over the course of time, sports have come to signify masculinity; athletics such as football and basketball easily having come to deem where one fits in terms of societal norms regarding gendered bodies. One could argue that sports, in a modern context, have come to be synonymous with the idea of athletic and/or muscular bodies, which are those that are not regarded as the bodies of ideologically feminine ones given the intense and high pressure nature. In “Sports and Male Domination: The Female Athlete as Contested Ideological Terrain” written by Michael A. Messner in 1988 sheds light on the idea that traditional images of femininity have come to solidify male privilege through the construction and naturalization of gendered characteristics regarding women such as weakness, fragility and dependency .

The notion of hegemonic masculinity has altered the field of gender studies and many academic arenas. An idea popularized by R.W. Connell, hegemonic masculinity has played an integral role in the emotional development of American men, articulating the impact that this societal construction has had on the concept of American masculinity. It is a contested topic, yet the impacts that it has in terms of sexuality, struggles for power and political leadership, and gender identities are valid (Connell 830). Although difficult to fully achieve, it acts as a guiding force for the stereotypically masculine. Hegemonic masculinity assumes the subordination of all other forms of masculinity, placing it at the top of the social hierarchy. At the same time, the idea of hegemonic masculinity has served as a bridge between the growing field of men’s’ studies and female studies (Connell 829). Several authors share the premise that men in American society conform to the standards of the social construct of hegemonic masculinity.

Soulliere states that television programs and advertisements such as the WWE provide gender and social role models (Soulliere 2006). Soulliere references that the dominant form of masculinity is associated with various male characteristics that consistently appear in the media. Such attributes include violence and aggression, emotional restraint, toughness, risk-taking, physical strength, courage, power and dominance, competitiveness, and achievement and success (Soulliere 2006). Additionally, presentation of men in sports continues to reaffirm the traditional hegemonic notion of masculinity and Soulliere

Masculinity, a seemingly simple concept. Yet, when examined more closely, it is clear that masculinity is constantly changing in its definition as well as in its most basic essence. Throughout the years, one can see this evolution firsthand by looking back at the men who have been portrayed in popular media in the United States of America. From the suave Don Draper types of the 1950s to the more casual, educated, and easygoing men- with perfectly chiseled abs, of course- that are portrayed in media today, the difference is clear. This drastic, yet unsurprising, shift in ideals, as well as the exponential increase of media consumed every day, has led to a change in how “masculinity” is perceived, as well as how it is enforced by society in the modern day. Alarmingly, this trend has led to the birth of so-called “toxic masculinity”, a bastardization of the original ideas behind masculinity which has created an enormous, detrimental effect on society as a whole. As defined in the article The Difference Between Toxic Masculinity and Being a Man, toxic masculinity is “manhood as defined by violence, sex, status, and aggression. It’s the cultural ideal of manliness, where strength is everything… where sex and brutality are yardsticks by which men are measured,” (O’Malley) This is a clearly displayed truth, and it’s astounding to see how even from a young age boys are taught not to show emotions other than anger, conditioned to believe that being “like a girl” is the worst possible

From the three network affiliates they studied, they found that 96.3 percent of the coverage was for men’s sports and women only received 1.6 percent (Messner and Cooky 4). When analyzing the coverage of Sports Center, which is arguably the most popular sports show on television, they found that women still only received just 1.4 percent of their coverage (4). This study also found that 100 percent of the Sports Center programs had a lead story that was about men’s sports (4). Even the most renowned and credible sports show, which only shows sports all year long, does not even provide women’s sports with equal attention. Even more shocking than this was that the study also revealed that reporters devoted more coverage to men’s sports that were out of season than they did women’s sports that were actually in season (4). This can be extremely disrespectful to female athletes when their sport is pushed aside and ignored so that a men’s sport that is not even being played can be covered by the media. These women put all their effort into performing their sport at the highest level, but their media attention gets replaced by men who are in their off-season.

In another research, Bryson (1987) found that sports have always been a construction of hegemonic masculinity. A sport such as football receives attention and is linked with masculinity where the use of force, violence or aggression can be seen. Women who attempt to do sport are merely challenging the hegemonic masculinity is already in place.

Masculinity and femininity are unescapeable. We are taught how to be masculine or feminine from birth but for men, the highest form of masculinity achievable is hegemonic masculinity. In this essay, I will define hegemonic masculinity, discuss how it perpetuates homophobia by restricting the way men interact with one another and by the use of the word fag, and how it perpetuates gender inequality through the expectations of violence, no emotions, and being breadwinners.