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Henry Ford Essay

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The automobile industry got a new lease of life injected with the advent of Henry Ford and his industrial innovation. Henry ford was an eminent industrialist of the 20th century. He transformed the automobile manufacturing industry and was the founder of Ford Motor Company. The major reasons for the success of Ford’s business venture was of his engineering expertise and entrepreneurial acumen. Henry Ford innovated the business model of the automobile industry by incorporating assembly line for the manufacture of automobiles.
Henry Ford played an instrumental role in pioneering the method for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified …show more content…

Innovation and quality was accentuated over the concept of mass production of cars. New methods of production were developed in order to facilitate automotive designs and innovation. In order to meet the demands of different the market segments, Ford Motors Company followed a brilliant business strategy by marketing its vehicles under three distinct brands: Ford, Lincoln and Motorcraft. It is a relevant example of an economy of scale as well as economy of scope. It became a leading manufacturer, producing automobiles of all genre: commercial vehicles, luxury cars and miscellaneous automotive parts. The affordable family cars are sold under the ‘Ford’ brand, while the luxury cars and limousines are manufactured and sold under the ‘Lincoln’ brand. The firm is divided into two departments: automotive and financial services. A range of services is provided by the company, which includes automotive finance, vehicle leasing and post-sale

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