Herbert's Arguments Of Coca-Cola

Satisfactory Essays

Herbert explains that when using the slogan for any other company besides Coca-Cola is a serious issue that will not be taken lightly, in hopes that the Grove Press will be open to discussing the matter and resolving it. Herbert expresses that the slogan can cause confusion on directed audiences and how it should have restricted usage on non Coca-Cola products. In addressing Mr. Seaver, Ira C. Herbert quotes, “it use another line to advertise Mr. Haskins book”; the tone embedded in the text shows a statement without discussion. The significance of the quote shows the authors dogmatic tone and hostile manner from using the slogan for Mr. Haskins book. Seaver claims that the slogan is ¨merely¨ a phrase anyone can remark and that

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