Herbert Vs. Seaver's Diary Of A Harlem Teacher

“A Raisin in the Sun” and "Harlem (A Dream Deferred)," written by Lorraine Hansberry and Langston Hughes, respectively, represent the complimentary themes of dreams. “A Raisin in the Sun” depicts a family’s struggle for survival. The Younger family who lives in Southside, Chicago, fights for their civil rights during the 1960’s. They each have dreams and goals. Hughes illustrates, in “Harlem” that sometimes dreams dry up like raisins in the sun. Two stories analytically provide unexpected irony at the end. Jason Miller’s article, “Foreground and Prereading,” references these pieces to illustrate ideas and obstacles in the character’s lives – defining how obstacles strengthen the family’s perseverance while demonstrating how dreams and hopes can be deferred but are not soon forgotten.

     Harlem Renaissance, an African American cultural movement of the 1920s and early 1930s that was centered in the Harlem neighborhood of New York City. According to Wintz:

Mrs. Seaver of Grove Press creates a much more convincing and persuasive argument through his compelling rebuttal of Mr. Herbert’s original letter. Although Mr. Herbert’s argument may seem logical in itself, Mr. Seaver mocks the argument and ultimately demonstrates the absurdity and triviality of the initial complaint. At the time the Coca-Cola representative wrote the initial letter, the company did not possess a patent declaring it had any legal rights to the slogan “It’s the Real Thing,” making the slogan fair game for Grove Press to exploit in its advertising. Mr. Seaver’s sarcastic tone, although much less professional than Mr. Herbert’s, also leaves a more lasting sway in the minds of readers. By exactly repeating certain convincing phrases and statements from the Coca-Cola letter, such as “dilute the distinctiveness” and “diminish the effectiveness,” and subsequently integrating them into his own argument, Mr. Seaver undermines their validity in the first

Companies desire to keep the originality of their products so they can appeal to their consumers positively. Ira C. Herbert, an executive for the Coca Cola Company, presents himself as a notable person with authority. On March 25, 1970, Herbert wrote a letter to Mr. R. W. Seaver asking him to “stop using the theme or slogan in connection with the book” (line 7). The writer is contemplative throughout his letter in order to clarify the issue that he wants resolved. Herbert speaks for the company when he writes, “We believe you will agree that it is undesirable for our companies to make simultaneous use of It’s the Real Thing” in connection with our respective products”(lines 8-10). In other words, the author suggests the expression

Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.

     The Harlem Renaissance was a time of racism, injustice, and importance. Somewhere in between the 1920s and 1930s an African American movement occurred in Harlem, New York City. The Harlem Renaissance exalted the unique culture of African-Americans and redefined African-American expression. It was the result of Blacks migrating in the North, mostly Chicago and New York. There were many significant figures, both male and female, that had taken part in the Harlem Renaissance. Ida B. Wells and Langston Hughes exemplify the like and work of this movement.

Historical illusions are also being employed in this letter as a form of a rhetorical strategy; it is used in the fourth paragraph just like in the first letter but the only difference is that this time Seaver is telling Mr. Ira Herbert about other cases his company has had in past that were just like this one but posed more of a threat to his company, rather than the history of the slogan “it’s the real thing”. Reduction which means the degradation of a victim is being brought into play by Mr. Seaver in the third paragraph of the letter where Seaver states, “we have discussed this problem in an executive committee meeting, and by a vote of seven to six decided that, even if this were the case , we would be happy to give coke the residual benefit of our advertising”, here Seaver is actually demeaning the stature and dignity of the Coca-Cola company because he is practically saying that if it’s the money coke wants, they would be glad to offer coke the money. A hyperbole is displayed in the concluding part of the letter that says “we will defend to the death your right to use “it’s the real thing” in any advertising you care to”, at this point Mr. Seaver is saying that he and his company are ready to defend to death

The advertisement “I’d like to buy the world a coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring the world together as one. The commercial “I’d like to buy the world a coke” was the most expensive advertisement used in the 70’s which can prove to the world that Coke spent a lot of money trying to show the world that equality is really important especially in 1971. When “I’d like to buy the world a coke” was made In 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a coke” was a perfect way to show the world that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a coke.”

The Harlem Renaissance was an intellectual and literary period of growth promoting a new African American cultural identity in the United States. The years of 1920 and 1990 and “were clear peak periods of African American cultural production.” During these years blacks were able to come together and form a united group that expressed a desire for enlightenment. “It is difficult not to recognize the signs that African Americans are in the midst of a cultural renaissance” (English 807). This renaissance allowed Blacks to have a uniform voice in a society based upon intellectual growth. The front-runners of this revival were extremely focused on cultural growth through means of intellect, literature, art and music. By using these means

Do you have sore feet and feel like there is nothing that can stop or prevent your foot pain? MagnaSoles are new shoe inserts for people just like you who have sore feet! Did you fall for these tactics? Companies use these marketing tactics everyday to convince people just like you to buy their product. In The Onion’s press release, the author demonstrates the use of the rhetorical triangle, bold diction and syntax, and vivid imagery to explain how Americans fall for marketing tactics companies use.

Nella Larsen was one of the few female American writers that were part of the Harlem Renaissance. Due to her success in both her novels Quicksand and Passing she was the first African American woman to receive the Guggenheim award in 1930. The novels took place in the late 1920’s; it focuses on the lives of African American women and their struggle of acceptance in society. In finding their own identity through race, class, and gender these two novels Quicksand and Passing show the struggles and misguiding of how African American women faced during the Harlem Renaissance.

The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?

He says that it is “undesirable” for both companies to use to same slogan because there would be a “likelihood of confusion as to the source or sponsorship of the goods” that were being

The brand Coca-Cola has been around for over 130 years. Coca-Colas inventor, John Pemberton has marketed his creation from the very beginning as a product that can serve others beneficially. Perbertons “brain tonic” later turned into a global empire of Coca-Cola. Professor Bartow J. Elmore’s book Citizen Coke: the Making of Coca-Cola Capitalism explores in detail about Cokes formula and how it is made and how it affects individuals and the planet in which we live. Elmore discuses how Coca-Cola has sold its low-price syrup while unloading expenses and risks onto their suppliers, franchisees, and the government. Elmore makes a compelling argument throughout the book that Coca-Cola trademarks it self as a device of economical expansion and a charitable force, however Cokes initiative for growth has made it damage the health of both the public and the planet. Elmore explains each ingredient in the Coca-Cola formula and how it has affected others, business and the environment.

Herbert wants Seaver’s company to stop using the slogan “It’s a real thing”. Seavers purpose is to refuse Herbert’s statements. Herbert builds up his credibility for wanting to secure the use of the slogan by building up Coca-Cola's rep with the slogan with history behind it. Herbert’s intimidation tactic fails because Coca-Cola in 1970 did not have “It’s the real thing” trademarked meaning there is no ground that puts the Grove Press at wrong for using it. Also, since they are different products and Coca-Cola doesn't have a presence in book publishing, what does a soft drink company mean to a book publishing company. Herberts logic is also flawed because he labels a book and coke as being similar products when there is an obvious distinction to them which devalues Herbert's logic of people getting confused about both. Herbert’s plea of sympathy is his weakest point, he informs Seaver that the slogan would lose its