Hierarchy Of Needs Theory : The Article Review Of Abraham Maslow

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This article’s objective is to explain Abraham Maslow’s hierarchy of needs theory in his 1943 paper A Theory of Human Motivation. Maslow’s theory was fully expressed in his 1954 book Motivation and Personality. This article informs the reader about what makes up the established hierarchy pyramid and it explains what needs it consist of such as physiological, safety, love/belonging, esteem, and self-actualization needs. This article also expands on this theory by demonstrating the many criticisms it has faced since it was proposed. Another topic discussed was Maslow’s theory connection to business as well as international business and marketing. It was stated in the article that, “Maslow studied what he believed to be exemplary people such …show more content…

After the physiological and safety needs are fulfilled, the third layer in Maslow’s hierarchy is the need of feeling love and belongingness. These are also very important needs for human, they need to be accepted and loved sexually and non sexaully by others. In the absence of feeling these needs, many people can become susceptible to loneliness, social anxiety, and clinical depression. As stated in the article, “All humans have a need to be respected, to have self-esteem and self-respect.” It is important for humans to engage themselves in activities that give a person recognition and sense of accomplishment and these include having a profession or a hobby. Many people with low self-esteem will not be able to improve their view of themselves simply by receiving fame, respect, and glory externally, but first accept themselves internally. A person with a lower self- esteem according to Maslow, requires the respect of others, the need for status, recognition, and fame, while the ones with higher self esteem seek the need for strength, competence, independence and freedom. Ultimately, the hierarchy reaches self- actualization, this is the level where a person is reaching their full potential and realizing that potential. Before reaching this level, one must first not only achieve the previous needs, physiological, safety, love and esteem, but master these needs. Like many other theories that have been proposed, Maslow's theory has also received

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