History, Products And Profitability Indicators

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Background: History, Products and Profitability indicators The Toy Industry of traditional toys has been around since the fourteenth century and has evolved into a multi-billion dollar industry. The Toy Industry big contenders are Mattel (U.S), Hasbro (U.S), and LEGO (Denmark). Products of this industry include: action figure/accessories/role play, building sets, dolls, games/puzzles, outdoor and sport toys, infant/preschool, and all other toys. The early toy industry began in Nuremberg and Groeden Valley, Germany in the fourteenth century where craftsmen carved dolls and animal figures out of wood for youth children to play with. Today, action/accessories/role play figures and dolls are bringing in enormous revenue for companies in the…show more content…
with her husband (History.com). Barbie is a globally iconic adult style doll and still brings in billions in gross sales. In reference to the “chart 1’ Barbie brought in $1.2753 billion in 2012 compared to $1.2028 billion in 2013. “The 12% decrease in Barbie gross sales reflected product innovation not being strong enough to drive growth, increased competition within the doll category, along with lower effectiveness of in-store, commercial, and promotional activities” (Mattel). In 1998 Mattel acquired the well-established company American Girl Dolls. “American Girl bucked retail trends, expanding its brick-and-mortar footprint while still achieving incredibly high online sales numbers—the highest in the brand’s history. New store economics are strong, nearly doubling the revenue in a given market and bringing in between 50-60% new customers to the brand” (Mattel Toys). American Girl Dolls is in the top 4 doll franchises in the world. During the 18th century tin army toys for boys emerged along with miniature kitchen sets for girls. The toys during the 18th century were very gender based; masculine toys for boys, while the girls had toys to encourage household duties and nurturing. Peddlers sold these toys to middle class families. Today, army and kitchen toys are still very prevalent in the market. In 1963, the most sophisticated kitchen toy set appeared in the

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