Poseidon
Final Assignment for the HOTS Simulation
Contents Letter from GM 2 Industry Environment 3 Intended Strategy Selection 4 Intended Pro-forma income statement from year 1 to year3 5 Realized Strategies and Deviations 7 Realized P&L Statement from year 1 to year 3 10 SWOT Analysis 10 Financial condition: 12 Marketing strategies and effectiveness 21 Physical property condition 22 Impacts of decisions on human beings 23 Cost Control 24 Strategic Recommendation 25 Pro-forma income statement of year 4 to year 6 26 Conclusion 29 Reference 29
Letter from GM
It is with my great honored to represent the Poseidon Hotel, and to introduce how the business of the hotel run over the past 3 year to all of
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A lot of hotels nowadays try to increase number of facilities in order to attract guests. Besides, most of them would like to imitate others and adapt the most effective strategies of other successful hotels.
Intended Strategy Selection 1. To increase public awareness by advertising.
Advertisement is a good tool to tempt the target market’s attention and awareness of our hotel. We plan to spend quite a lot of money in advertising to make our hotel become famous, to increase market awareness index and market share. 2. To change the advertising strategies according to the environment changes.
Different kinds of events are held in our local places from January to December. Different kinds of events attract different kinds of tourists, so we would like to change the promotion items according to the different events. For example: Conference facilities would be a main promotion during October because of Political Conference. High-demanded products will be the main focus on advertising as well. 3. To improve the quality of the facilities by refurbishing the hotel rooms to level 1and other facilities to level 3 in the beginning of the year.
Some of hotel facilities are out-dated and not well-maintained. 225 guest rooms, front desk, restaurant and bar have not been refurbished recently. Therefore, we decide to refurbish all the facilities to enhance the guest’s satisfaction, to attract more guests to stay in our hotel and to create a new environment to
The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and budget. Each different segment offers certain amenities to appeal to consumers depending on what they are looking for in an over night stay away from home. As McDonald 's looks at entering the hotel industry they have looked at several important
2.3.1 The proposed project will face a high level of repetition as there will be a certain amount of similar or identical hotel rooms and floors. Thus, the workers’ expertise will increase with time. However, the design
The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your
Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the core business.
Throughout the years, lodging has changed greatly compared to then. Reliable changes have been made such as better beds, more sanitary rooms and just further maintenance toward the overall stay. Also it is much easier to find safe and clean hotels, unlike before. Choices upon choices are brought to everyone. Before, bedrooms were not kept very clean or didn’t look to appealing to say the least. Most rooms, without a doubt, looked like hospitals or jails. Then there’s service. Although we don’t know whether the service from workers were poor or not in the past, having superior manners toward customers is a must now.
Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to
The Hotel Monaco recognizes that 65 percent of their clients are business travelers and therefore accommodate this clientele’s stay with the appropriate amenities. They do this by providing three meeting rooms, each guest room has a two-line phone and a fax machine, they provide business services at the front desk, and have full audio/visual department. Where they go above and beyond is being the Hotel Monaco is of a boutique design with 192 rooms priced in a four-star range they provide the same quality and services of a luxury hotel but in an atmosphere of staying at a friend’s home. These adaptations in their operational organization to better suit the needs of customers within varying regions of operations have effectively proven to be profitable.
Each year the objective was to increase and attract more occupants which she did for the company. Also, the introduction of internet communications is a big plus for the business traveller using the hotel. We now know how important the internet is to every type of guest these days. Furthermore, location positioning is important and with hotels located on major highways, office complexes, airports and surrounding large shopping centres it is fighting other competitive hotels.
This report analyzes and evaluates the target markets, guest cycle, the property management system of the chain of Radisson Blu hotels, as well as describes the environment required at the front desk area and the staffs interpersonal skills when dealing with new arrivals at a accommodation as well known and experienced as the Radisson Blu. The information obtained for this report is through primary research using the organization 's and a key investor in the organization 's website itself as well as personal experiences with the companies products and services over a certain period of time.
As a growing American hotel company, establishing a permanent place in local and national markets is our primary goal, and we wish to become nationally and internationally renowned as a business and tourist destination within the next 5 years. Our main mission is to provide high quality accommodations, and associated amenities and services at competitive prices to our targeted markets. Our basic business objectives are reflected in everything that we do, which is to contribute to the enrichment of the quality of lives for
This study is basically useful for the hotel management in the reservation in a way that it provides convenience both to the guest and the front desk officer.
The cost and quality of hotels are usually indicative of the range and type of services available. Due to the enormous increase in tourism worldwide during the last decades of the 20th century, standards, especially those of smaller establishments, have improved considerably. Hotels are independently assessed in traditional systems and these rely heavily on the facilities
To remain profitable, hotels must operate with around 65-70% capacity . Due to seasonality, political and economic events, some hotels are finding it difficult to maintain profitable occupancy levels and have started to provide services along multiple levels within the industry's
special attention should be given to maintain quality in the case of the Hotel and
managers to France to lead the changeover of the new hotels. In this writing, regarding the Brunt