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Hots Stimulation

Decent Essays

Poseidon
Final Assignment for the HOTS Simulation

Contents Letter from GM 2 Industry Environment 3 Intended Strategy Selection 4 Intended Pro-forma income statement from year 1 to year3 5 Realized Strategies and Deviations 7 Realized P&L Statement from year 1 to year 3 10 SWOT Analysis 10 Financial condition: 12 Marketing strategies and effectiveness 21 Physical property condition 22 Impacts of decisions on human beings 23 Cost Control 24 Strategic Recommendation 25 Pro-forma income statement of year 4 to year 6 26 Conclusion 29 Reference 29

Letter from GM
It is with my great honored to represent the Poseidon Hotel, and to introduce how the business of the hotel run over the past 3 year to all of …show more content…

A lot of hotels nowadays try to increase number of facilities in order to attract guests. Besides, most of them would like to imitate others and adapt the most effective strategies of other successful hotels.
Intended Strategy Selection 1. To increase public awareness by advertising.
Advertisement is a good tool to tempt the target market’s attention and awareness of our hotel. We plan to spend quite a lot of money in advertising to make our hotel become famous, to increase market awareness index and market share. 2. To change the advertising strategies according to the environment changes.
Different kinds of events are held in our local places from January to December. Different kinds of events attract different kinds of tourists, so we would like to change the promotion items according to the different events. For example: Conference facilities would be a main promotion during October because of Political Conference. High-demanded products will be the main focus on advertising as well. 3. To improve the quality of the facilities by refurbishing the hotel rooms to level 1and other facilities to level 3 in the beginning of the year.
Some of hotel facilities are out-dated and not well-maintained. 225 guest rooms, front desk, restaurant and bar have not been refurbished recently. Therefore, we decide to refurbish all the facilities to enhance the guest’s satisfaction, to attract more guests to stay in our hotel and to create a new environment to

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