In the workbook “International HRM Case Study” (2008), Robson explained the background information on the concerned organization, Brunt Hotels. Brunt Hotels owning more than 60 hotels in the UK acquired a French-based small hotel chain then decided that a half of new hotels in France would be retained and rebranded but the other half would be sold, based on its strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget. In order to own 150 hotels across Europe within next 5 years, it is very important for Brunt Hotels to succeed in French venture. For that purpose, Brunt Hotels has decided to use an ethnocentric approach and send some of the existing managers to France to lead the changeover of the new hotels. In this writing, regarding the Brunt Hotels, prescribed case study activities A, C, E and G are completed then the two questions are discussed. Case Study Activities (Activity A) Based on the information you have at the end of Part 1, what do you think the key priorities should be? According with the given information, I found the following difficulties to solve before preparing for rebranding the new hotels in France: - Even though it was not mentioned why Brunt Hotels acquired French hotels as its first try of oversea venture, Brunt Hotels must know the cultural background of French. - Delegated managers from the exiting U.K. hotels are willing to work in France but
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Europe is different from North America, and Paris is very different. I did not say difficult. I said different. — A senior Four Seasons manager In 2002, Four Seasons Hotels and Resorts was arguably the world’s leading operator of luxury hotels, managing 53 properties in 24 countries and delivering what observers called “consistently exceptional service.” For Four Seasons, that meant providing high-quality, truly personalized service to enable guests to maximize the value of their time, however the guest defined doing so. In 1999, Four Seasons opened the Four Seasons Hotel George V
Since the stakeholders revokes their contract with Regale Properties whose str market?” ategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive To better define the
How hotel companies keep being successful in international hotel industry (IHI). Nowadays, the stiff hospitality industry situation puts more stress on hotels, especially on international ones. Furthermore, clients who purchase hotels’ products are not only for a place to stay, but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation more easily. While localization makes hotel firms better suit local market, local culture and so on. Globalization and localization are not two separate issues; instead they have internal and external links which would affect each other. No
The company 's vision is to become the world 's benchmark not just in the hotel industry but in the global business field. With our desire to exceed expectations, and our
In the case of Astor Lodges, the company has not been making a profit for five consecutive years and a marketing strategy needs to be put in place. The hotel industry saw $16.7 billion pre-tax profit in 2004 along with 4.4 million hotel room available in the country. The competition of 213 affiliated hotels with a brand company is going to be a challenge but attainable. From 2004, objectives are completed but still turning over unprofitable years with marketing plans put in place.
Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms
The main objective of the company is not only to attract but also to retain staff who are interested to work in the hotel business for the five-star level of high service, taking into account the wishes of clients, and which offers an innovative, dynamic environment and reflects the culture of the local country. To achieve this, Hyatt strives to be a company listening to well-informed and concerned people. Hyatt provides plenty of opportunities at all levels for their employees, which are accompanied by numerous development
hotel company, its initial exponential growth followed by a rapid decline in 1999 due to various
Suggestion for both hotel groups has been included in this report. It seem that both hotel group have something that they can be proud of and something that they didn’t proud of. Some of the things like their ratio performance through those years. There is going to be up and down percentage among the years.
The hotel has four vital choices, as indicated by ansoff's model, we can sort the techniques. The first procedure is to offer the hotel and put resources into an alternate endeavor. It will go under enhancement procedure on the grounds that they plan to put another venture in new market. This is a dangerous method on the grounds that business is moving into new market with practically no experience.
Ibis, the popular economy hotel chain, opened its first hotel in 1974, in the French town of Bordeaux. Since then, the company has expanded globally, reaching 40 countries worldwide, opening over 800 hotels. The majority of chains have been established in France, while the UK hosts over 50 chains, with further four hotel openings expected in December 2009. Recently, the chain has introduced a strategy to “promote the chain’s drive for ‘greater and greener customer comfort’”. (Mintel 2009)
Accor, the world’s leading hotel operator, offers its guests and partners the dual expertise of a hotel operator and brand franchisor (Hotel Services) and a hotel owner and investor (Hotel Invest) with the objective of ensuring lasting growth and harmonious development for the benefit of the greater number. "Accor’s global