Hottie Hawg’s Smokin’ BBQ
Case Study
Team 16
Strengths: * NASCAR Partnership * Excellent food * Differentiated brand * Creativity of owners * Excellent marketing * Low infrastructure costs * Mobile restaurant * Little brand competition * Service flexibility * Proprietary recipes * Community support/interests * Professional marketing image
Weaknesses:
* Lack of cash flow * Leadership working for two companies * Loss of founder means all lies on Vaughn * High travel costs for events outside of Atlanta * Licensing decision reduces the opportunity of franchise income * Limited distribution capabilities * Expansion is expensive * Non-centralized staff *
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Because most services are dependent upon people (employees, customers), HHBBQ must avoid past mistakes in variations in quality and inconsistency such as overstaffing, food waste, and less than ideal image promotion (Ferrell & Hartline, 198) to maintain high service quality and profitability. Although service quality is a subjective phenomenon (Ferrell & Hartline, 198), this particular marketplace would not allow for service customization but allow HHBBQ to focus on food quality and speed of service to meet their customers’ needs.
2. Comment on the decision to license the Hottie Hawg’s brand rather than enter into a franchise agreement with Seymour. In the company’s situation, is it better to promote easier expansion through franchising or maintain tight control over brand image through licensing? Explain.
At this early stage in Hottie Hawg’s Smokin’ BBQ’s history, it is important to cultivate the brand image carefully and with almost obsessive attention to detail. The offering of tasty barbecue served by attractive women in a fun and laid-back environment is in its introductory stage (Ferrell & Hartline, 217), and will soon move into the growth stage if all goes well. Hottie’s must work to grow and build brand equity and establish a differential advantage in the market. This is done through careful management of
I give this restaurant extremely high marks for producing a quality product.” Another bonus is that the restaurant is very popular, meaning the food is in high demand. Therefore the food that is already out doesn’t have time to get old and stale. But consumers don’t just want great tasting food in any amount; they want enough to fill them up until the time comes for their next meal.
Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in
Portillo’s became the unsurpassed leader in the fast causal dining industry because my systems required maintaining unbelievably high standards. I never took short cuts or compromised quality to justify a heartier bottom line. I knew that if I ever lowered my standards our very devoted customers would simply leave to find something better. I see stagnating sales and believe that its starting - our faithful customer base is starting to go away and we have to fix it. We have to return to the place where our employees love their jobs. Their enthusiasm will translate to cleaner stores, better quality food, faster service and eventually healthier
1b) What advantages are there to not franchise the restaurants? Do you think they ought to franchise restaurants down the road? What advantage would that be for the company?
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Company records point out fresh meat, poultry, and seafood to be among the items people in Centralia spend the most money on. This representative 14.32% average plus the fact that meat quality is the second most important determinant of store choice can be seen as an attractive opportunity for Hi-Value executives to improve the quality of their butcher in order to attract more customers. Another opportunity for Hi-Value is to modernize their store to make it more attractive and easier for customers to maneuver around to make their shopping experience better. It may not be a bad idea as well to offer a greater variety of bakery choices along with fresher produce.
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How strange he must have looked, calling to her through the crowd. Lena couldn't help but laugh at his foolishness. He seemed to not care that he was the only one that wasn't silently judging her, and now him. It felt nice to have him so carefree about associating with her. Nice to have someone who wasn't constantly on eggshells around her. She called out what she wanted, the typical things for a typical hot dog; ketchup, mustard and onion. There was something about hot dogs that gave her that 'at home' feeling, as though returning from a long day's play outside to your dad barbecuing that simple all American meal. Lena had only experienced that a handful of time though, and yet it still had meaning.
It is all about analysis figures of market trends and developments in order to determine their influence on the business. The statistical analysis will take you to valuable analysis of comparative market information. It will show us the overview of sampling methods, quantitve research methods etc. Besides this it will tell you that how to understand the market trends and how to find them.
Representatives from Northlich and Frisch’s expressed that over the 40-year life of the Frisch’s Big Boy brand, Frisch’s has neglected managing their marketing strategy and research. As a result, Frisch’s marketing style has remained relatively unchanged for decades. Frisch’s seeks to attract consumers in the millennial cohort. To implement the changes required to appeal to this new market, Frisch’s will benefit from understanding the following elements of the 5C framework: company, climate, customers, collaborators, and competitors. This competitive analysis will contextualize Frisch’s Big Boy’s history and the 5C Framework to gain an understanding of Frisch’s position and competencies in the chain-restaurant industry.
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Mani, N. K., & Srivalli, P. (2014). A study on factors influencing Service Quality in Restaurants'. Annamalai International Journal Of Business Studies & Research, 6(1), 1-9.
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