How AKH Group Can Help Make the World a Better Place Essay

As the world’s leading no.1 health soap, Lifebuoy has a aim to make difference healthy products and to promote healthy hygiene habits among peoples.

Next is the proposal of Uptal Communication. It presented a very detailed proposal including their financial plans. They have been very clear with their vision. They have explained their technology clearly. They will be offering high speed access technology. They have identified their target market and have evaluated that the demand is high. Uptal Communications’ proposal is very ambitious and very expensive to execute. They mentioned that they only need $5 million to breakeven. They only need this financing round and support their capital needs through debt.

STFC faced competitive pressures from other not-for-prfit organizations marketing traditional artisan products,as well as chain retailers and stores selling clothing to the growing indian market. Nanavaty and Dave believed that creating a for-profit entity to manage and run Marketing and sales for STFC’S products was the best response to the increasingly competitive market.First they hoped it would increase the artisan’s income.Second,they looked forward to the financial,operational and marketing discipline that the acceptance of outside funds would entail.Third,STFC’S leaders hoped that being a for-profit entity would strengthen the organization’s ability to attract top managerial talent.Last, a change in legal status could open new sources of outside capital for STFC.The goal was to expand the scale and scope of the organization while retaining the core mission of the organization.Nanavaty and Dave felt strongly that a change in STFC’S legal status should not diminish the central role of artisans and their livelihoods played in the organization’s strategic decision making.They limited the outside funds so that members always held more than 51% of the equity.

The end of the first year, we had 30% of the products left, in view of the traditional market accounted for 40.5% of the overall toothpaste market, we decided to increase three sales people into traditional sales channels in the next year. Due to the selling of whole market Economy toothpaste are great, we add advertising investment. At the same time, the poor sell of children's toothpaste prompted us to reduce 5 million budgets on its advertising fee. According to the results of marketing, and sales of other companies, appropriate to improve the economy, white, healthy toothpaste price and their allowance, try to stimulate the sales.

By increasing successful and ideal operations and strengthening relationships with their customers, companies existing in this market diminish the significance of threat over newly accepted competitors. Toothpaste companies are still growing strongly, therefore additional firms are trying to enter the market to benefit from the increasing profits. However, most toothpaste companies have already made their name and their customers stay loyal to their brand, therefore it is hard to get into this market. With toothpaste being such a popular item and an essential in households,

projects a company does choose to invest its resources in are likely to generate profit

Although many Americans have good oral hygiene due to fluoride and making everyday good decisions, others do not have any access at all to oral health care. Over the years, dentists have been trying to demonstrate the importance of oral care. (“Access to Dental Care”) From commercials to campaigns, dentists will continue to demonstrate to their patients as well as to the people who don't have insurance the importance of oral health care. They will teach them preventative care and some techniques on how to prevent from getting any diseases.

Oral hygiene is an everyday part of life that people have to be mindful of. If time is taken each day, it can prevent a lot of negative health effects on mouths and bodies. People are taught the negative effects of not brushing teeth all of their lives. But do they really know all of the effects not brushing can truly have? Even if the goal is simply whiter teeth, people have to be aware of the repercussions of not having substantial oral hygiene regimens and practices. If the average person fails to keep up with what’s going on in their mouth, the bacteria that forms and builds up can lead to gum disease, tooth decay, and even heart issues. And a little prevention goes a long way.

The concept of personal hygiene is that the principle of maintaining hygiene and grooming of the external body parts. It consists of many activities such as care of body, care of clothing, care of teeth, hair, nails etc. and habits regarding eating, exercise, sleep, drinking ant mental attitude towards life. Any disturbance of these activities may impair student’s health. For example dirty skin causes skin diseases, bad oral hygiene causes bad smell breaths and caries of the teeth, dirty hair may lead to parasite infestation and dandruffs in students etc.

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Please use the following questions as guideline to prepare the case: (Follow instructions in outline except those mentioned below..

Toothbrushes, the simplest tool to mouth hygiene health. As a toothbrush manufacturer the emphasis on getting shelf space and sales is at the top of our list. Although our company has seemed to hit a rut, our marketing department will be taking their advertising to a new level. Our product has strong reviews and ratings from the American Dental Association, so quality is not our problem. Because of neither negative nor positive feedback for our toothbrushes, our marketing department will focus on creating advertisements that distinguishes our product from others. Marketing will be focusing on concentration segmentation strategies on the following segments:

When a company expects a market potential and there is a substantial growth and sales or profit

The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal, Close up, Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world, firms need to satisfy the needs of its potential customers, hence keeping the existing and gaining new ones. For this to be

The rural consumer is price sensitive and expects value for money. Marketers have to therefore devise strategies that can make their products affordable for rural consumers. Many companies have opted to offer their products in smaller units so as to make them more viable for the rural markets. Lux toilet soap is made available in 25 gram packs in rural areas. Godrej has introduced its Cinthol, Fair Glow and other Godrej products in 50 gram packs that are priced at Rs 4-5, particularly for the markets of Uttar Pradesh, Madhya Pradesh and Bihar.