CASE FACTS:
As given in the case a 35 years old AKH Group has various businesses spread across IT, Consumer Products, BPO and Telecom. For the development of the company in various sectors the founder of the company follows an austere way of working. The business expansion has been organic as well as inorganic. The IT business was fostered through organic form and the BPO was an acquisition. Similarly, the Consumer Product business was a mix of organic and inorganic (through foreign acquisitions). The founder of this business conglomerate has recently announced a sum of Rs. 10,000 Crore to be spent on nation building. Areas chalked out are Skill Development and Primary Health.
Detail Road Map For the Purpose Of Achieving the Goals Of
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Let us also assume that the company has done enough research and study to jot down the problem areas and the areas where there is a scope of development
Now based on the assumptions and case facts some of the suggestions are as follows:
The company can focus on underprivileged children who don’t have the chance of getting education due to unavailability of paper, pencils, pens etc. and other expenses. They can provide such stationeries to the underprivileged students in rural areas.
The company must come out with cheaply priced toothpastes, tooth brushes, tongue cleaners in order to provide oral hygiene to the rural sector and launch an awareness program to make them aware about the necessity of oral care in keeping yourself healthy.
As done by lifebuoy they can also make the villagers realize the importance of hygiene and using soaps on a daily basis, in order to stay clean and healthy. Free samples must be provided to the rural and semi urban people. This free sample distribution will make them use the product of the company and sales will increase.
Hygiene is an important issue throughout the country, and women’s hygiene is something that one needs to be extra careful about, as women are more prone to diseases such as ovarian cancer, breast cancer
The company’s existing portfolio has high risk options. They have been funding companies that requires huge amount of capital which increases the company’s risk. Also it was mentioned in the case that firm is experiencing a “Resource Problem”. Members of investment firm had been part of inner
In The Reeve’s Tale, both Malyne and Symkyn’s wife experience many hardships when the males exercise their dominance. The women are objectified through denial of subjectivity, instrumentality, and ownership. When viewed as property Malyne and Symkyn’s wife lose their identity and are seen as objects ultimately dehumanizing them. Neither woman has a voice due to the assumptions that they are owned by Symkyn. In addition, the two females are pawns in a power struggle between Symkyn, Aleyn, John, and the parson.
Keeping a good standard of personal hygiene is important for the prevention of the development and spreading of infection, illnesses and bad odours. Children are taught from an early age about personal hygiene and its importance at giving across a positive body image and to reduce the risk of being bullied. People don’t like to be talked about in
The end of the first year, we had 30% of the products left, in view of the traditional market accounted for 40.5% of the overall toothpaste market, we decided to increase three sales people into traditional sales channels in the next year. Due to the selling of whole market Economy toothpaste are great, we add advertising investment. At the same time, the poor sell of children's toothpaste prompted us to reduce 5 million budgets on its advertising fee. According to the results of marketing, and sales of other companies, appropriate to improve the economy, white, healthy toothpaste price and their allowance, try to stimulate the sales.
projects a company does choose to invest its resources in are likely to generate profit
Please use the following questions as guideline to prepare the case: (Follow instructions in outline except those mentioned below..
By increasing successful and ideal operations and strengthening relationships with their customers, companies existing in this market diminish the significance of threat over newly accepted competitors. Toothpaste companies are still growing strongly, therefore additional firms are trying to enter the market to benefit from the increasing profits. However, most toothpaste companies have already made their name and their customers stay loyal to their brand, therefore it is hard to get into this market. With toothpaste being such a popular item and an essential in households,
There have been several instances where in rural consumers found unique and unintended use for certain products. It was found that in some areas of Punjab, the washing machine was being used to make lassi (a drink made by churning curd, usually with the addition of salt or sugar) in
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STFC faced competitive pressures from other not-for-prfit organizations marketing traditional artisan products,as well as chain retailers and stores selling clothing to the growing indian market. Nanavaty and Dave believed that creating a for-profit entity to manage and run Marketing and sales for STFC’S products was the best response to the increasingly competitive market.First they hoped it would increase the artisan’s income.Second,they looked forward to the financial,operational and marketing discipline that the acceptance of outside funds would entail.Third,STFC’S leaders hoped that being a for-profit entity would strengthen the organization’s ability to attract top managerial talent.Last, a change in legal status could open new sources of outside capital for STFC.The goal was to expand the scale and scope of the organization while retaining the core mission of the organization.Nanavaty and Dave felt strongly that a change in STFC’S legal status should not diminish the central role of artisans and their livelihoods played in the organization’s strategic decision making.They limited the outside funds so that members always held more than 51% of the equity.
The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal, Close up, Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world, firms need to satisfy the needs of its potential customers, hence keeping the existing and gaining new ones. For this to be
Personal hygiene is a major part of your everyday life. It includes brushing your teeth, taking a shower, applying deodorant, wearing clean clothes, cooking your food properly, and washing your hands when necessary. There are many different types of hygiene and different ways of doing them. The types of hygiene are food and cooking hygiene, medical hygiene, and personal hygiene, there is even such a thing as excessive hygiene. Excessive hygiene may cause allergic diseases. Some parts of the body like the ear canal, or inside of the vagina are mostly better left alone for the body's own cleaning systems. Also, excessive application of soaps, creams, and ointments can adversely affect certain of the body's natural processes. For example,
Although many Americans have good oral hygiene due to fluoride and making everyday good decisions, others do not have any access at all to oral health care. Over the years, dentists have been trying to demonstrate the importance of oral care. (“Access to Dental Care”) From commercials to campaigns, dentists will continue to demonstrate to their patients as well as to the people who don't have insurance the importance of oral health care. They will teach them preventative care and some techniques on how to prevent from getting any diseases.
Toothbrushes, the simplest tool to mouth hygiene health. As a toothbrush manufacturer the emphasis on getting shelf space and sales is at the top of our list. Although our company has seemed to hit a rut, our marketing department will be taking their advertising to a new level. Our product has strong reviews and ratings from the American Dental Association, so quality is not our problem. Because of neither negative nor positive feedback for our toothbrushes, our marketing department will focus on creating advertisements that distinguishes our product from others. Marketing will be focusing on concentration segmentation strategies on the following segments:
As the world’s leading no.1 health soap, Lifebuoy has a aim to make difference healthy products and to promote healthy hygiene habits among peoples.